ArchiveFebruary, 2012

Image Now acquires DirectBrand

Image Now branding and film production has acquired the DirectBrand digital agency for an undisclosed sum. The deal allows DirectBrand, founded by Stephen Stynes, to operate independently as part of the Image Now group. Stynes, who worked for Owens DDB and spent some time in Spain before setting up DirectBrand 11 years ago to provide […]

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Irish Sun to launch Sunday edition

News International has announced the launch of its first ever Sunday edition of the Irish Sun this weekend. The paper will cost €1 in Ireland, while its UK edition will sell for 50p. The paper will feature investigations editor Paul Williams and former Manchester United player Roy Keane will be a regular columnist. Fabulous magazine […]

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Meteor creative out to pitch

Mobile phone company Meteor is seeing agencies as part of a review of its creative advertising activities. The Eircom-owned operator has asked Boys and Girls, Ogilvy, Rothco and its incumbent, Publicis QMP, to pitch. Meteor has embraced offbeat and sometimes zany messages to target its mainly youth market in recent years. The Meteor review follows […]

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National Lottery stays at DDFH&B

DDFH&B-JWT has been retained to handle the National Lottery after a protracted creative review which included three other agencies – Irish International, Publicis QMP and Rothco. Media, which is handled by Starcom, was not part of the review. The lottery, run by An Post, raised €243.7 million for “good causes” in 2010. But given that […]

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Bravo backs Focus Ireland

Outdoor advertising contractor Bravo has named Focus Ireland as its nominated charity of the year. Focus Ireland’s vision is that “everyone has a right to a place they can call home” and the charity works to make this vision a reality for people through its support services, prevention work and housing. Bravo will be helping […]

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Hoops top social media league

Shamrock Rovers account for over a third of Airtricity Premier League Facebook fans and over 20 per cent of Twitter followers of the 12 Irish league clubs’ official social media channels, Sport for Business reports. With teams back in pre-season training, the numbers are likely to rise but already Irish football fans fall just short […]

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Banotti new IAPI chief executive

Tania Banotti has been appointed chief executive officer of the Institute of Advertising Practitioners of Ireland (IAPI) in place of Sean McCrave who retired last October. Banotti was chief executive of Theatre Forum Ireland since 2003 where she helped grow the organisation as the voice for the country’s performing arts. Experienced as a lobbyist and […]

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Keane and Murphy join PR board

Michael Keane, founding partner, Insight Consultants and Sharon Murphy, director, WHPR, have been elected to the Public Relations Consultants Association (PRCA) board. The PRCA is the trade association of PR consultants in Ireland. Around 1,500 people work in communications roles, 600 in consultancies. Turnover among PRCA member firms is now estimated at €40 million a […]

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Shirt sponsor expresses concern about Suarez

Standard Chartered, the banking group shirt sponsor of Liverpool Football Club, has expressed concern about Luis Suarez ‘s behaviour at Old Trafford at the weekend when the Uruguyan striker refused to shake the hand of Manchester United defender Patrice Evra before the match kick off.  Man Utd’s manager Sir Alex Ferguson said Suarez was a […]

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Barnardos gets €100,000 in ads

Barnardos children’s charity has been voted the charity of choice by Metro Herald readers for 2012. Barnardos was chosen by over 500 readers through Urban Life, the newspaper’s online readership survey to be the free newspaper’s chosen charity this year. Barnardos will receive over €100,000 in advertising space and editorial support to help promote its […]

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IAPI urged to lobby government for advertising tax break

The Institute of Advertising Practitioners (IAPI) is being urged to lobby the government to introduce a one-year tax break to encourage businesses to advertise products and services. Alan Cox (above), chief executive of Core Media, says advertising drives consumer demand, job creation and, ultimately, economic recovery. “It would be a low cost investment,” Cox said, […]

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Unilever backs Corrie with Knorr

Unilever’s Knorr Season + Shake is the new sponsor of Coronation Street on TV3. The Manchester-based soap had almost 3.6 million Irish viewers last year and finished in the top 20 most popular TV shows. The Knorr Season + Shake quick meal is free from added MSG, artificial colours and preservatives. Diners add chosen ingredients […]

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Rothco adds Liberty Mutual

Rothco has been appointed by Liberty Mutual, the US insurance group which owns a majority stake in Quinn Insurance. Six agencies pitched for the account, including Cawley NeaTBWA, Chemistry, DDFH&B-JWT, Irish International and the incumbent, Owens DDB. Liberty Mutual, which has offices in Cavan, Dublin and Enniskillen, plans to launch a new trading name for […]

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