ArchiveSeptember, 2013

Marketing.ie TV to launch with Puttnam and Abrahamson

Exclusive interviews with film producer David Puttnam (pictured) and Irish film director Lenny Abrahamson feature in the new Marketing.ie TV series being launched on the magazine’s website next week. In interviews with Michael Cullen at the Sharks festival in Kinsale, Lord Puttnam talks about advertising, why Hollywood glamour gets in the way of good film-making […]

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Starcom retains AIB

Starcom has retained AIB media following a contest. The other agencies which pitched were MediaCom and Vizeum. AIB group marketing director Tom Kinsella oversaw the review, aided by consultant Paul Kelders. The two men worked together in marketing at Diageo. AIB’s creative work is with Rothco and was not up for review.

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Young pays tribute to Fanning

Irish International managing director Ian Young has paid tribute to John Fanning as the former McConnells boss was presented with a lifetime achievement award by Marketing.ie. Speaking at an event in Gleesons of Booterstown, Young said Fanning’s intellect, reasoning and ability to articulate made him “a unique asset” to any business. He said his presence […]

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Three days to marketer deadline

Marketers and their agencies are reminded they now have three days to finalise submissions for this year’s Marketer of the Year award. Launched in 1993, the award salutes Ireland’s top marketers who through passion and commitment have developed winning brand strategies. The person is someone who through the use of strategy, innovation, communications and impact […]

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Dublin to announce new sponsor

The Dublin GAA county board is expected to announce a new shirt sponsor in the coming days following the team’s win in the All Ireland Senior Football Championship final against Mayo at the weekend. Dublin is expected to match the current €900,000 Vodafone yearly deal which runs out at the end of October. The new […]

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CBS goes digital in Cork

CBS Outdoor Ireland and Mahon Point shopping and leisure mall in Cork have announced a partnership to develop a digital advertising network. The deal sees CBS extend its digital network beyond Dublin for the first time as it continues its investment in digital out-of-home. CBS and Mahon Point have developed a digital Pod and way-finder […]

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Gazette exits examinership

The High Court has approved the examiner’s recommendation that Dublin Gazette Newspapers (DGN) continues to operate. DGN publishes eight free newspapers in the greater Dublin area, stretching from Malahide on the northside to Dun Laoghaire on the southside, with other group titles covering local news and events in the Swords, Blanchardstown, Dundrum, Castleknock, Lucan and […]

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Mediaworks wins gold at Sharks

Mediaworks was among the gold winners at the Sharks festival in Kinsale. The agency was honoured for media excellence for Johnston Mooney & O’Brien’s Bundys brand in innovative media strategy and use. Mediaworks beat off work by Forsman & Bodenfors Stockholm for Volvo and Publicis London for DePaul. Mediaworks’ Fiona Field said the ‘A day […]

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B&A wins Eurobarometer work

Behaviour & Attitudes (B&A) has been awarded the Eurobarometer fieldwork face-to-face contract for Ireland. Millward Brown continues to handle the telephone research (Flash) and  the qualitative role for Ireland. The overall Eurobarometer service is handled by TNS on behalf of the European Commission and European Parliament and involves interviewing about a million citizens every year […]

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Two weeks for marketer entries

Marketers and their agencies are reminded they now have two weeks to finalise submissions for this year’s Marketer of the Year award. Launched in 1993, the award salutes Ireland’s top marketers who through passion and commitment have developed winning brand strategies. The person is someone who through the use of strategy, innovation, communications and impact […]

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Electric Ireland seeing agencies

Electric Ireland has invited expressions of interest from creative, digital and below the line agencies. Irish International currently handles creative work (above), while below the line projects are with Omnicom’s Tequila. Media planning and buying, which is with MediaVest, is not part of the process. The review is being handled by Agency Assessments Ireland, whose […]

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Day follows O'Sullivan at ICAD

Oran Day of Atelier David Smith design agency has been elected president of the Institute of Creative Advertising & Design (ICAD). Day replaces DDFH&B creative director Gavin O’Sullivan. Judy O Broin of Havas Dublin Worldwide and commercials producer Fiona Kinsella have also stepped down from the board. New board members are Alexis Bouckaert, EightyTwenty; Daniel […]

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MediaTrawler widens its net

The MediaTrawler online service is extending its reach to cities on the east coast of America and plans to enter the UK next year. Launched last year by pitch doctor and former MEC director Michael Quilty (right) and David McCarthy, an ex-KPMG technology consultant who developed Perlico’s billing platform, MediaTrawler offers media buying, selling and […]

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