ArchiveMarch, 2014

Samaritans get call support

In partnership with Samaritans Ireland, the country’s six largest telecom providers – BT Ireland, Eircom group, O2, Three, UPC and Vodafone Ireland – have launched a new free to call number – 116 123 – for people who are struggling to cope. The number will make it possible for people to access the service 24/7, […]

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Mindshare again top NNI agency

For the fourth year in a row, Mindshare is Ireland’s biggest agency investor in print and digital press advertising. The National Newspapers of Ireland (NNI) report into press spend amounted to €155 million last year, of which €94m was through-agency. JNRS says Ireland’s news consumption habit shows over 2.2 million Irish adults read a newspaper […]

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Creative thinking theme for talk

Understanding the basics of creative thinking and how marketers can harness it is the theme of the Marketing Society’s Working with Creativity morning seminar. Consultant and author of ‘Everyone is Creative’ Michael Atavar and the IMI’s executive learning director Fabio Grassi will present talks in the Morrison Hotel on Thursday, April 10. Following the event, […]

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IAPI adds three new agencies

The Institute of Advertising Practitioners Ireland, (IAPI) has announced the signing of three new agency members – Atomic, iProspect and Focus Advertising, run by Darragh Cafferky (pictured). They join IAPI’s newest agency members Acorn, Boys and Girls, Bloom, ICAN, Lucidity Digital and Persuasion Republic, which enrolled as members last year. The new additions bring IAPI’s […]

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Carlsberg offers Liverpool fans chance to play at Anfield

Diageo are using special billboards to promote a Carlsberg competition in which the winners get to visit Liverpool Football Club, even getting the chance to play on the Anfield turf. The 3D builds, which have an actual changing room bench, bags and jerseys built into them, are in Dublin, Cork, Limerick and Belfast. The specials […]

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Diabetes body hopes to coin it

Comedian Karl Spain, Today FM’s Ian Dempsey and stylist Naomi Clarke, who are among almost 190,000 adults in Ireland with diabetes, helped launch a fundraising initiative. As the digits 1 and 2 are numbers synonymous with the condition, collecting 1c and 2c coins and donate them to Diabetes Ireland makes sense. Calls for the coins […]

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Labouré O’Reilly for Mediaworks

Mediaworks has appointed Labouré O’Reilly as client manager. She joins the agency from Carat where she gained extensive experience working with various clients, including Bank of Ireland. Her clients at Mediaworks include Liberty Insurance and Pandora. She graduated from DIT in 2009 with an MSc in advertising, having already gained a BSc in business and […]

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Crisis coming to TV3

TV3 plans to air US drama Crisis in April. Starring Gillian Anderson and Dermot Mulroney, the series centres on the ambush of a school bus from an elite private school in Washington DC. The students on the bus, children of the country’s most powerful people, including the President, are held ransom. There are 13 hour-long […]

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Carat adds Bord Gáis

Dentsu’s Carat has won Bord Gáis Eireann (BGE) with responsibility for media planning and buying for Bord Gáis Networks (BGN) and Irish Water brands. As it was a semi-state tender, it was open to all media agencies. Mindshare was the incumbent on BGN, while Carat handled Irish Water. The review was eventually shortlisted to two, […]

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Dilleen promoted at Kinetic

Gráinne Dilleen has been promoted to communications director at Kinetic Ireland out of home media planners and buyers. Her most recent role at Kenetic was as communications manager. Prior to that, she worked as a marketing executive with GS1 Ireland, the not-for-profit organisation (NPO) which manages product identification, barcode symbols and electronic data interchange standards. […]

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Bank of Ireland for Cawley NeaTBWA

Cawley NeaTBWA has won the Bank of Ireland creative account following a review which involved DDFH&B and Wieden + Kennedy London. The review was sparked by Irish International resigning the business (see Marketing.ie February issue) after 15 years. Like Irish International, Cawley NeaTBWA, run by Deirdre Waldron (above), is part of Omnicom. The agency handled […]

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McLoughlin teams up with Rothco

Gary McLoughlin has quit as managing director of Dialogue to head up a new promotions agency backed by Rothco. McLoughlin has been in talks with Rothco managing director Patrick Hickey since November. The new agency’s name has yet to be confirmed. McLoughlin joined Dialogue as deputy MD in 2009 from Cawley NeaTBWA where he was […]

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Credit Union invests in Fair City

RTÉ and the Irish League of Credit Unions (ILCU) have agreed a three-year sponsorship deal which brings the first ever credit union to its weekday soap, Fair City for a fee of about €250,000. The long-running drama series attracts an average audience of over 544,000 per episode. Despite the economic climate, ILCU membership continues to […]

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