Archive2015

One in three consumers see Budget benefits

Almost on in three Irish consumers believe that the recent Budget will have a positive impact on their personal finances and just one in 20 think they will be worse off as a result of the Government measures. But a majority 64 per cent do not think too much will change, the latest Carat Pulse […]

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Marketing Society announces research shortlist

The shortlist for this year’s Marketing Society Research Excellence Awards sees B&A, Red C, Bord Bía, Ipsos MRBI, MediaVest, Liberty Insurance, Millward Brown make the cut to compete for an award in six categories. Research projects for AIB’s Backing Brave campaign, RTE’s digital strategy and the Road Safety Authority (RSA) are shortlisted. The winners will be announced […]

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Official RWC sponsors get marketers’ nod

Three in four marketing pros in Ireland named official rather than non-official Rugby World Cup (RWC) sponsors of the 2015 Rugby World Cup in England as brands that they felt stood out, with Heineken and Land Rover shoulder to shoulder at the top of the research, a joint survey by sponsorship consultants Onside and the […]

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Twenty Questions with Rory Hamilton

Rory Charles Murray Hamilton is creative director and partner at Boys and Girls. Lost as a child and raised by magpies, he is often blamed for anything missing in the agency – or so he claims. He likes shiny things, which explains why he has so many gongs under his wing. He previously worked at […]

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McGargles wins Love Irish Food brand award

The Rye River Brewing Company beer McGargles is the winner of the fourth annual Love Irish Food brand development award. The win sees McGargles receive €70,000 worth of out of home advertising space from Exterion Media. In addition, ad agency OwensDDB has contributed an €8,000 creative bursary to the award open to Love Irish Food […]

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B&A retains TV measurement contract

Following a competitive review, research agency Behaviour and Attitudes (B&A) has been retained by TAM Ireland and Nielsen to handle the establishment survey contract for another three years. The survey  is a foundation stone of the TV measurement service, providing the detail of TV-related equipment in homes from which universes are calculated. It is the […]

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50 Ways to Kill Your Mammy wins Emmy

Sky 1’s 50 Ways to Kill Your Mammy was a winner at the 2015 International Emmys in New York, picking up the award for best non-scripted entertainment. The mother-son reality show stars Baz Ashmawy and his 71-year-old mum, Nancy. It has proved a major rating success in Ireland, the UK and overseas and acquired by broadcasters in […]

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Tasty results for Cadbury’s in YouTube test

The introduction of YouTube Brand Lift surveys in Ireland gives a real-time understanding of the impact of ads on brand awareness and ad recall. The first Brand Lift survey was conducted for Cadbury Ireland by Google, Mondelez and PHD Media. It showed an 84.5 per cent lift in ad recall and 38.9 per cent rise […]

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Irish International scores brace at Epicas

Irish International BBDO has become Ireland’s first agency winner at the Epica awards since 2011 by taking home two golds from the show in Berlin. The awards are for the Road Safety Authority (RSA) mobile phone use “Anatomy of a Split Second” and Guinness Rugby’s ‘Anthem’. The Epicas attracts thousands of entries from over 70 countries worldwide. […]

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Agencies to star in World TV Day

To mark World Television Day, RTÉ TV Sales will deliver a broadcasting innovation this weekend. In 1996, the United Nations (UN) General Assembly proclaimed November 21 as World Television Day, to recognise the growing impact of TV and its ability to educate, inform, entertain, foster democracy, encourage freedom of speech and create a range of innovations. […]

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Christmas spend over €500 this year

With Christmas fast approaching, almost nine in 10 Irish households have no plans to cut back on festive spending this year, with most people planning to spend the same amount as last Christmas, or more. Research for Aviva Home Insurance found that over two thirds of respondents over-spent last Christmas. But half of those interviewed […]

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Fanning writes on consumerism

Marketing.ie columnist John Fanning writes about consumerism in an essay published online by Dublin Book Reviews (www.drb.ie). In an article entitled ‘Really, I’m Stuffed’, Fanning starts by saying that criticism of consumption has a long history. Over 2,000 years ago the Roman poet Lucretius criticised his fellow citizens for always seeking something new. In 1744 […]

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PML bought by Posterscope

UK-based Posterscope has bought PML Group, Ireland’s leading out of home (OOH) advertising specialist, for an undisclosed sum. Following completion of the deal, PML will be part of the Posterscope worldwide network, which is part of Dentsu Inc. Established in 1982 by Jimmy Cashen and the late Gerry O’Donoghue, PML has offices in Dublin and […]

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