Comedian Barry Murphy will be the special guest at the Marketing Society Christmas lunch next month. A co-founder of The Comedy Cellar in Dublin, he is considered to be one of Ireland’s most talented stand-ups. He is best known for his role in the Apres Match post-football match sketch on RTE Two, alongside Risteard Cooper […]
Archive2013
Holland journalist of the year
Kitty Holland of The Irish Times has won the top award for her reporting of the Savita Halappanavar story at the National Newspapers of Ireland (NNI) of the year awards. In all, 21 awards were presented for journalism work this year at an industry awards lunch in the Four Seasons hotel. Irish Independent reporter Paul […]
Report says adland value €5.3bn
A report on what advertising contributes to Ireland’s economy shows the industry is worth €5.3 billion in terms of gross national product (GNP). The Deloitte report, entitled Advertising: An engine for economic growth, is the first of its kind to be commissioned and is sponsored by Core Media, Google, Independent News and Media (INM) and […]
Jordan promoted at MediaVest
Leah Jordan has been promoted to the position of client manager at media planning and buying agency MediaVest. Having joined the agency two years ago, Jordan has gained experience working on the Road Safety Authority (RSA), Nissan, Western Union and Pat McDonnell Paints accounts. An arts graduate from NUI Maynooth, she has a masters in […]
Electric Ireland decision weeks away
A decision on the Electric Ireland agency review is not expected until the end of the month or early December, Marketing.ie has learned. The energy supplier, formerly known as the ESB, invited creative and below the line pitches. Among the agencies in the running are Publicis, Target McConnells and the two incumbents, Omnicom’s Irish International […]
BrandScience boss for AAI talk
Sally Dickersen, chief executive officer of Omnicom Media Group’s BrandScience marketing effectiveness division, is among the speakers who will address the Association of Advertisers in Ireland (AAI) Nuts & Bolts of Advertising seminar on return on marketing investment (ROMI) this month. An Oxford College maths graduate, Dickersen joined Mars as a market research analyst. In […]
Maxus bags L'Oreal media
Maxus has won L’Oréal’s media planning and buying account in the UK and Ireland following a three-way pitch which involved PHD and the incumbent, ZenithOptimedia.. The contract starts in January 2014 and Maxus claims the business is worth around £135 million in billings. L’Oréal brands marketed in the UK and Ireland include L’Oréal Paris, Maybelline, […]
Society to discuss big data
The Marketing Society will debate the issue of big data and whether it might mean a new world of perfectly targeted messaging for connected consumers, delivering profit at the touch of a button. Is it true or is it all hype? Will big data evaporate amid privacy fears, confusion and the technical difficulty of getting […]
What Richard Did on RTE
Lenny Abrahamson’s much-acclaimed film What Richard Did makes its TV debut on RTE tomorrow. The movie is loosely based on Kevin Power’s novel Bad Day in Blackrock, a fictional account of the tragic death of Dublin teenager Brian Murphy outside Annabel’s nightclub in 2000. Jack Reyner plays Richard Karlsen, a rugby player with a promising […]
Shortlist for NNI journalism awards
The final shortlist has been announced for this year’s National Newspapers of Ireland (NNI) journalism awards with 121 contenders in 20 categories, including the new foreign, digital, news analysis, news reporter and campaign categories. Almost 800 entries were submitted to the judging panel comprising 16 press journalists. Chairman of the judging panel, former INM director and […]
Marketer of the Year shortlist announced
The four finalists for this year’s Marketer of the Year have been announced by the chairman of the award’s judging panel, Dr Damien McLoughlin, professor of marketing at the UCD Smurfit Business School. The four contenders are Emma Walls, marketing director, Glenisk; Peter McKenna, GAA commercial and stadium director of Croke Park; Tom Keogh, Keoghs […]
98FM signs new BAI contract
The Broadcasting Authority of Ireland (BAI) has signed a contract for a ten-year sound broadcasting service for the franchise area of Dublin city and county with Radio 2000, trading as 98FM. The contract is for a music-driven service for 25-44 year olds. The BAI was represented at the signings by chairperson Bob Collins (right) and […]
Flahavan’s sows up McDonald’s deal
Flahavan’s is now the exclusive porridge oats supplier to McDonald’s 84 fast food restaurants across Ireland. McDonald’s restaurants are open for breakfast from 7am. McDonald’s sells about 100,000 servings of porridge in Ireland each year and is now targeting 250,000 servings. A consumer survey for Flahavan’s by Empathy Research found that 85 per cent of females […]
