TV3 is to launch its high definition (HD) service on Sky and UPC in August in preparation for the Rugby World Cup (RWC) in September. Group broadcasting director Niall Cogley (above) said TV3 will show all 48 games live and exclusive. Keith Wood, Matt Williams, Peter Stringer, Shane Jennings, Hugo MacNeill and former England flanker […]
ArchiveFebruary, 2015
Mr Tayto to pop up in Dublin city centre
The Tayto ‘More than just a crisp’ campaign continues with the opening of Mr Tayto’s first ever pop-up shop. The shop will feature everything Tayto-related, including the Tayto Crisp sandwich. The shop will be located on Wicklow Street in Dublin city centre and will open from next Thursday until Sunday, March 15. Tayto sandwiches will be […]
Gaelite produces Ireland’s biggest free-standing sign
Gaelite Signs has produced Ireland’s largest ever free-standing sign. Situated in Dublin’s docklands at the Point Village Shopping Centre, the 15 metre totem sign weighs a tonne per meter. Gaelite was asked by architects Scott Tallon Walker (STW) to produce a sign that would catch consumers’ attention. The company designed a 50-ft tall sign, making […]
Weckler wins David Manley award
Adrian Weckler, group technology editor, Independent News & Media (INM), has won the sixth annual David Manley media award. The award honours journalists for their commitment to coverage of entrepreneurs. The judging panel comprised Dr Chris Horn, Professor Thomas Cooney, professor in entrepreneurship at DIT and Nicola Byrne, founder and CEO of 11890. Weckler also […]
IAPI to announce doyenne winner
The shortlist for the second annual IAPI Doyenne award has been announced. The shortlist comprises Ican head of media Lynne Brennan, Runway Marketing boss Dee Colgan, DDFH&B strategic planner Jessica Majekodunmi and PHD account director Gemma Teeling. In line for the rising star award are Jessica King, business director, Mindshare, MediaVest client director Aoibhin […]
IRS+ continues JNLR campaign
Efforts to overturn restrictions imposed on radio stations operating under the IRS+ banner as to how they market and promote their Joint National Listenership Research (JNLR) results continue. The latest report shows IRS+ audience figures growing more than any single national station, with 20,000 extra listeners in the last quarter of 2014. Due to the […]
RMG adds Liberty Insurance
Liberty Insurance has completed a review of its digital agencies. DDFH&B Group’s RMG, run by Mark Millard, has replaced In the Company of Huskies for social media and search engine optimisation (SEO) tasks. Rothco will now be asked to develop digital creative in addition to its existing above the line remit. The agency handled Liberty’s […]
McDonald’s has most impact on posters
McDonald’s is the grand prix winner in this year’s Poster Impact awards, organised by PML Group and published exclusively in Marketing.ie magazine as part of a joint initiative. The out of home (OOH) specialist researched the effectiveness of 1,300 outdoor campaigns in 2014. The awards recognise the best campaigns, from both a media and creative point […]
Diageo rolls out double-hopped lager
Diageo has announced the release of Hop House 13 Lager, the third beer from the brewers project at St James’s Gate. Named after an early 1900’s hop store building at the brewery where hops are still stored, Hop House 13 is a double-hopped lager made with Irish barley and aromatic hops. The lager is now on […]
Conlon to leave IAPI
Aisling Conlon has resigned as business development manager at the Institute of Advertising Practitioners in Ireland (IAPI) and is to take up a position as head of new business with IAPI’s sister body in the UK, the Institute of Practitioners in Advertising (IPA), in the coming months, IAPI chief executive Tania Banotti has confirmed in a […]
ZenithOptimedia now fully part of Core
ZenithOptimedia has appointed Core Media Group (CMG) to run the network’s agency franchise in Ireland. The move takes CMG’s annual billings to over €170 million and secures it as Ireland’s largest media communications group. CMG has supported ZenithOptimedia’s operations in Ireland for the past seven years, but with the agency remaining a wholly owned and supported […]
Scannell again saluted by Mirror
Maria Scannell from Mirror Media Ireland (MMI) was awarded Trinity Mirror’s UK & Ireland Commercial Manager of the Year 2015 at a ceremony in Manchester last week. The awards were hosted by comedian and TV presenter Jason Manford. It is the second year in a row Scannell has won the highly-regarded honour. The Trinity Mirror […]
Smith now business director at Maxus
Sinead Smith has been appointed business director at WPP’s GroupM agency Maxus. Smith will provide client leadership across the agency’s key accounts. Smith joined the agency from Mindshare two years ago where she worked as an account director. Gemma Walsh, who joined the agency from Mediaworks in December, is now account director. Aoife Cullen,who joined […]
