C&C Gleeson’s Bulmers Cider makes a return to TV with the launch of a new, through-the-line campaign again by Publicis Dublin highlighting the cider brand’s journey and extolling the virtues of that quintessential Bulmers’ ingredient – time. The new ‘Not a Moment Too Soon’ message focuses on taking Bulmers slow and has already been rolled […]
Archive2015
Fiona Scott to leave Boys and Girls
One of the founders of the Boys and Girls agency Fiona Scott is to leave the business after five years. She has sold her equity shareholding in the company. A former senior executive at McConnells, Scott is widely respected in adland. In paying tribute to Scott, Boys and Girls managing director Patrick Meade said she […]
PR agencies OHC and Insight merge
Insight Consultants and O’Herlihy Communications (OHC) are to merge their two companies with Insight director Michael Parker (left) as managing director and OHC founder Bill O’Herlihy as “senior director”. No specific details about the deal were disclosed. The agency said it will provide a range of PR services from Insight’s offices in Sandyford Industrial Estate. […]
PML study shows consumer details important when eating out
New research for poster specialist PML Group conducted by Ipsos MRBI shows that 71 per cent of Dubliners consider it important that calorie and nutritional information is displayed on menus in fast food restaurants. The research, which is the latest report in PML’s Focus series, was carried out earlier this month among a group of 300 […]
Colette Fitzpatrick to anchor 8pm news on TV3
TV3 is to launch a main evening news starting next Monday. The 30-minute programme will be hosted by Colette Fitzpatrick. TV3 said that with commuting times becoming longer, and more audiences in the early peak viewing time, the station has chosen the 8pm slot to provide an alternative news time which is the norm throughout continental […]
McQuaid replaces Ford as TV3’s content director
Following an international search, former Communicorp producer Lynda McQuaid has been appointed by TV3 as director of content following the decision by Jeff Ford to return to the UK. A native of Dundalk, McQuaid is regarded as one of Ireland’s foremost TV producers and directors having produced major hit shows such as The Apprentice, MasterChef, The […]
Eircom again tees up Irish Open
Eircom Business Solutions has again joined up with the European Tour to become an official sponsor of the 2015 Irish Open. The value of the sponsorship was not disclosed. The event will be held in the Royal County Down Golf Club from May 28-31 and will bring international golfers stars to Ireland, including tournament host […]
MediaVest scores first ever press spend hat-trick
For the first time, a media agency has achieved all three feats in the yearly National Newspapers of Ireland (NNI) press advertising spend analysis. As well as topping the league table of agency spenders on press, MediaVest, run by Michael Clancy, recorded the highest increase in spend and the highest percentage increase in spend last […]
20 Questions: Keith McCormack, 98FM
KEITH MCCORMACK is chief executive of 98FM. He joined the music station from last year from Fáilte Ireland where he worked for over six years, most recently as director of Visit Dublin and national head of events. He was a board member of the St Patrick’s Festival for over five years. He also worked […]
Neeson extends St Patrick’s Day greetings
Actor Liam Neeson is wishing the world a Happy St Patrick’s Day in a new Tourism Ireland campaign. The marketing body has a new 60-second film with the Northerner encouraging holidaymakers from around the world to come and visit the island of Ireland. The film includes footage shot around Ireland, interwoven with some wonderful images from […]
IAPI’s rant night returns to Sugar Club in April
IAPI is organising its third annual Rant Night giving people in adland a chance to take to the stage and talk candidly on issues. Eight people are allowed speak for a maximum of five minutes. They don’t take questions afterwards, they just say their piece and get the cat among the pigeons. They may take […]
Glanbia’s biggest push for Avonmore Super Milk
Glanbia is running its biggest ever above and below the line campaign for Avonmore Super Milk. In ‘Playground of Life’, the message is that vitamin D helps the normal absorption of calcium supporting long-term bone health. The ads encourage consumers to make the switch to the milk brand as it contains all the daily vitamin […]
Nadia Forde to chase dreams on 3e
Model, turned singer and TV star Nadia Forde will be back on 3e in April for the follow-up series to Nadia Goes to Hollywood. Nadia: Chasing The Dream will document Forde’s journey as she hits the road and goes on tour as a solo artist. Forde dipped her toe further into the celebrity pool appearing […]
