Consumption of soft drinks is high in Dublin with almost six in 10 people consuming soft drinks at least once a week, a PML Group study shows. It is highest among males at 63 per cent and 16-24 year olds at 65 per cent. Coca-Cola is the brand most people consume more than once a […]
Archive2015
Snickers sponsors Second Captains Live on RTE2
RTE sports panel show Second Captains Live is to be sponsored by Snickers as Mars Ireland launches its new hazelnut flavoured snack bar. The autumn series of six shows runs from September to November on RTE2 and video on demand (VOD) with bespoke stings. Snickers’ famous combination of peanuts, caramel and nougat now contains hazelnuts. […]
Skoda drives O’Donnells’ B&B Ireland tour
Skoda is to sponsor a new TV travel series, which sees country singer Daniel O’Donnell and his wife Majella touring the B&B’s of Ireland. Daniel and Majella’s B&B Road Trip will air on UTV Ireland this October. The O’Donnells embarked on their tour of Ireland in a new Skoda Yeti. Eimear Walshe, marketing communications manager at ŠKODA […]
Estate agents Gunne rebrand as Quillsen
Property agency Gunne has rebranded and changed its name to Quillsen. The company, which has been in business for almost 60 years, will rebrand its seven branches at Ballsbridge (head office), Dun Laoghaire, Fairview, Glasnevin, Terenure, Ranelagh and Navan. The new Quillsen ‘For Sale’ boards will appear on the streets over coming days. A media […]
GroupM agrees deal with iReach
GroupM is to enter into an exclusive partnership with market research agency iReach Insights. The partnership provides GroupM’s Mindshare, MediaCom, MEC and Maxus exclusive media agency access to iReach research and analytics services. Up to now, iReach, run by Oisin Byrne, has conducted regular consumer studies for Dentsu Aegis’s Carat Ireland. GroupM is part of WPP and […]
Vast majority of consumers fear identity theft
New research by Core Media agency MediaVest shows that nine out of 10 people fear identify theft. This is despite the fact that over half of consumers would give away their personal data in exchange for discount vouchers. When it comes to what information people are happy to share with companies and organisations, just seven per […]
Baskin-Robbins sees Irish as cool customers
Baskin-Robbins, which claims to be the world’s largest chain of ice cream specialty shops, has plans to develop a chain of outlets across Ireland. The effort is part of Dunkin’ Brands’ strategy to increase its presence in Europe. Baskin-Robbins has over 7,500 outlets in almost 50 countries worldwide, with over 500 across Europe, including 140 locations […]
Deadline for Sharks festival extended
The deadline for entries for this year’s Sharks international creative festival in Kinsale next month has been extended to this Friday, August 14. Festival chairman Peter Brady of Windmill Lane said the organisers appreciate the effort made by ad agencies and production houses to get entries in on time, but sometimes life and work gets […]
Independent.ie to stream CityJet rugby events
Independent.ie is to stream live the CityJet Rugby World Cup Live series of events which will be broadcast from the RDS in front an audience of 300 people when the RWC gets underway next month. The series is being run as a fundraiser for the the Haiti charity Haven headed up by Independent News & […]
Hailo turns three with toddler’s help
Taxi service Hailo celebrated its third birthday by handing the wheel to a toddler. Agency Guns or Knives released the ‘three-year old taxi driver’ on unsuspecting Dublin passengers in the first phase of their latest campaign. A hidden-camera stunt with an irreverent and cute video of a toddler was seen driving around picking up some shocked fares. […]
Miami Showband special on UTV
UTV Ireland will broadcast a documentary to commemorate the 40th anniversary of the Miami Showband massacre tonight at 8pm. The special report by the Ireland Live news team includes eye-witness accounts from the two surviving members of The Miami Showband, Stephen Travers and Des Lee, and looks back on the events from 1975. The massacre saw three […]
Tubridy returns to mornings on Radio 1
Ryan Tubridy will return to his former weekday morning slot on RTÉ Radio 1 in early September. Tubridy, who left Radio 1 to present a show on 2fm for the past five years, replaces John Murray, whose new role in RTÉ will be in sports programming. Sunday Independent journalist Brendan O’Connor has been filling the […]
Stringer joins TV3’s Rugby World Cup team
Former Munster scrum half Peter Stringer has been unveiled as the final pundit on TV3’s Rugby World Cup (RWC) panel. Capped over 100 times for Ireland, Stringer, who recently joined English premiership side Sale Sharks, joined Shane Jennings and Stuart Barnes in highlighting the biggest sporting event of the year – the RWC 2015 in […]
