ArchiveFebruary, 2019

McGrath to leave MediaCom shortly

After four years as managing director of MediaCom, Ian McGrath is leaving the GroupM agency at the end of March. During his time at MediaCom, McGrath has been involved in all aspects of agency life and has seen the agency evolve and strengthen. Following his appointment as MD, MediaCom hired Peter McPartlin as chief executive. McPartlin […]

Marketing communications group Core is ranked 15th in the ‘Great Place To Work’ best large workplaces league. It is Core’s 10th year on the listing. The company which tops this year’s large workplaces with 251 or more employees is cloud-based on-demand software vendor Workday. The top 10 includes Salesforce (third), Hubspot (fifth)and Britvic Ireland (ninth). […]

The organisation representing the country’s 34 independent radio stations is to tell politicians at an event in Leinster House today that it has lost patience with the failure of the Government to address issues facing Irish broadcasting. IBI chairman John Purcell (above) says its members have lost patience and will be robustly making their point […]

UCD Michael Smurfit Graduate Business School has launched the 10th year of its Aspire scholarship programme which provides graduates from across the country with financial support to advance their professional goals through a postgraduate qualification from the business school. To date, almost 100 graduates have benefited from the programme. Many alumni have gone on to establish […]

Green Isle has launched new brand positioning for Donegal Catch frozen fish. The campaign represents investment in a TV burst, nationwide radio and in-store activity. The campaign supports the newly developed brand positioning of ‘We’re fish people’, a message that aims to re-establish Donegal Catch as the people who know fish better than anyone else. Created […]

Tourism NI took to out of home (OOH) as an exclusive launch partner by dominating the digital content on 18 Belfast city centre screens using Primesight’s new street furniture InLink. The Discover NI showcased a number of destinations to visit across Northern Ireland. The campaign was run by Genesis Advertising, InLink and PML’s Belfast office. […]

IPG Mediabrands Ireland has announced the promotion of Sylvia Cawley to the role of managing director of Initiative Ireland. Cawley will be responsible for the management and operation of the business. She will be actively involved in working with her team on account service. Clients include Tesco, Valeo, Mitsubishi, DBS, Green Isle and Lego. Cawley said ad-avoidance […]

Anyone interested in entering campaigns for this year’s awards for excellence in PR, public affairs and communications organised by the Public Relations Institute of Ireland (PRII) have until Tuesday March 5. The awards comprise 16 categories, including consumer, media relations, corporate, sponsorship, public information and internal communication. Two new categories have been added this year, […]

Virgin Media Dublin International Film Festival (DIFF) is taking a leaf out Tourism Ireland’s Greening initiative for St Patrick’s Day by lighting up a number of iconic Dublin buildings in Virgin Media red. The lighting and projections are planned at Heuston Station, Smithfield Square and Barnardos Square while City Hall, Dame Street and Civic Buildings. Also, […]

KBC Bank Ireland won the gold for best technology innovation at the Digital Media Awards. The award recognised the partnership with Mediaworks and the Journal.ie in creating ‘Experience Your World’. The campaign allows consumers to experience spaces around them in virtual reality (VR) – such as iconic landmarks, homes and city neighbourhoods. In using VR […]

RTÉ Media Sales has announced Liberty Insurance as sponsor of RTÉ 2fm Seven Day Weather. In a deal brokered by Core Sponsorship and RTÉ Commercial Solutions, the package features a 1 x 10” pre-recorded sponsor credited sting before every 2fm weather bulletin running from 6am to 7pm weekdays and 7am to 7pm at weekends. Spanning the full 2fm […]

Havas Dublin has hired Chris Upton as its new CEO following the departure of Bob Coggins, who left the agency after five years at the helm to pursue other interests. Upton has worked in adland for 18 years and helped set up the Boys + Girls agency. He started his career at Des O’Meara & Partners before […]

PML Group has announced the winners of its annual Poster Impact Awards. The awards recognise the stand-out OOH campaigns from 2018 which led the way in recall and creative rating, as judged by Irish consumers. The most effective campaigns based on these metrics are awarded across 10 categories, based on research carried out by Ipsos […]