The president and chief executive of the Institute for Public Relations (IPR) in the US, Dr Tina McCorkindale, will speak at the Public Relations Institute of Ireland (PRII) ’20:20 Vision’ annual conference next month. Her talk will be about the various issues around technology, especially artificial intelligence (AI) in PR, over the coming decade. McCorkindale […]
Archive2019
Javelin co-founder Conor Kennedy dies
Javelin Advertising co-founder and acclaimed copywriter Conor Kennedy has died from cancer. Widely known for his trademark long white hair and moustache, he helped launch the new agency with fellow creatives Joe Dobbin and Paul Myers in 1986. Javelin soon developed a strong creative reputation and won Toyota, Finches and Irish Ferries accounts. Toyota Ireland […]
AIG’s GAA ads pitched by Along Came a Spider
AIG Ireland has released two new TV ads as part of their #EffortIsEqual campaign, the first time the US insurer has released a TV burst to support Irish sport and the brand’s Dublin GAA teams’ shirt sponsorship. The campaign, created by Along Came a Spider, highlights the effort, commitment and dedication among both men and […]
Tourism Ireland turns to Thrones creator Martin
Tourism Ireland has unveiled a new online film fronted by George RR Martin, author of the Song of Ice and Fire saga, the books that became the HBO TV megahit Game of Thrones (GoT). Martin was in Ireland last month to be honoured by the An Post Irish Book Awards and made a visit to Castle […]
Vodafone X sponsors RTE 2’s Young Offenders
RTÉ Media Sales has named Vodafone X as sponsor of The Young Offenders on RTÉ2 and RTÉ Player. for an undisclosed sum. The comedy’s first series had an average audience of around 415,000 viewers on RTÉ2 and an average of 200,000 streams per episode on RTÉ Player. As well as sponsoring The Young Offenders, Vodafone […]
Virgin Media reveals TV’s autumn highlights
Virgin Media Television (VMTV) has launched a new season of programmes with four original and returning Irish drama series, major live sport, new entertainment and factual series, eight hours of live studio content every week day and news. Original Irish drama and new formats take centre stage with Adrian Dunbar returning for season two of […]
One in two Irish consumers rate ads highly
Just under half of Irish consumers say advertising is either important or very important in influencing their decision when choosing between similar products or services, new research carried out on behalf of the Institute of Advertising Practitioners in Ireland (IAPI) by Core indicates. The research underlines the role of marketing communications in telling the brand story. […]
20 Questions with Brent Pope, rugby pundit
Brent Pope is a New Zealand-born rugby analyst, mental health advocate, children’s book author, after dinner speaker, founder of Outside in Art Gallery and owner of Pope shirts and shoes. He was born, raised and spent his rugby playing days in New Zealand, but has lived and worked in Ireland for most of his media […]
Buckley gets global job at Irish Distillers
Brendan Buckley has been appointed global marketing director at Irish Distillers Pernod Ricard. Buckley has worked with the French drinks company, most famous for its Jameson whiskey, for over 17 years and was most recently director of strategy, innovation, insights and prestige brands. He headed up the Galway ad agency Impact Media for a short […]
Vodafone launches Ireland’s Ball for Rugby World Cup
Ireland rugby sponsor Vodafone has announced the ‘Ireland’s Ball’ campaign ahead of the team’s departure to Japan. In partnership with Gilbert, Vodafone has created a world first ball grip that features the fingerprints of 32 people representing the island of Ireland. The ball will travel to Japan with the team as a symbol of the […]
O’Neills saves Derry Girls shirt factory
Derry’s shirt factories have been immortalised in song and poetry, not least in Phil Coulter’s famous ‘The Town I Love So Well’. Now sportwear brand O’Neills is keeping the city’s famous shirt making tradition alive and well in the North West by rescuing the city’s Smyth & Gibson factory which produces the jerseys worn by […]
Call goes out for marketer award entries
The call for entries for this year’s Marketer of the Year (MotY) award has been made. The criteria for entering the competition, launched by Marketing.ie in 1993, apply to Ireland’s top marketers with a proven track record – persons who have achieved outstanding brand success through strategic direction, innovation and creative and effective communications. Entry […]
Are you Ireland’s Marketer of the Year 2019?
We are accepting entries now for the 2019 Marketer of the Year™ award. Entries are made by sending us the following nomination details, along with your completed entry, by Thursday, September 26th 2019. We have provided a suggested template to download below. Entry criteria: Criteria 1: The nominee is a successful marketer with a proven […]
