As announced at TAM Ireland’s Plannervision earlier this week, the closing date for entries to this year’s TAMI awards has been extended until Friday, February 14. TAM Ireland’s marketing manager Eimear Keane said the awards are all about celebrating brilliantly effective uses of TV and recognising the people behind the various campaigns. The winner of […]
ArchiveJanuary, 2020
Ervia sees seven media and creative agencies
Ervia is seeing presentations from seven local media and creative agencies as part of its current advertising services review for Irish Water and Gas Networks Ireland. On the media buying and planning side, the incumbent, Carat, is joined by GroupM’s Mindshare, Havas and the Omnicom-owned OMD. Mindshare handles media for Bord Gáis Energy (BGE). With […]
Tighe to head up Bauer Radio in NI
David Tighe has been named as the incoming managing director of the Bauer Radio network in Northern Ireland. He will be responsible for the future development of the Cool FM, Downtown and Downtown Country stations. Dee Ford, group managing director, Bauer Radio, said that given’s Tighe’s experience he was an ideal candidate. Tighe’s previous roles […]
National Lottery moves to Core
Premier Lotteries Ireland (PLI), which operates the National Lottery, has appointed Core to handle its creative advertising following a protracted review. PLI had postponed plans to make an agency appointment last year but following talks with the four agencies involved in the pitches, it was decided to move the business from Accenture Interactive’s Rothco. The […]
Limerick looks to M&C Saatchi for rebrand
Limerick City & County Council hired London agency M&C Saatchi to roll out a new brand positioning and media campaign for the city and county in a bid to position the Munster city as a destination of the future for travel and tourism, business and study. The campaign aims to engage the local community, tourists, […]
Amazon world’s most valued brand at $200bn+
Amazon has made history as the first brand in the Brand Finance Global 500 ranking to exceed US$200 billion value mark and retains title of world’s most valuable brand for third consecutive year. Following 18 per cent growth from $187.9bn last year, Amazon’s brand value is now $220.8bn, over $60bn more than Google and $80bn […]
Fine Gael most visible political party on Twitter
Fine Gael was the most talked about political party on Twitter in the first full week of the election campaign, with over 30,000 tweets mentioning Fine Gael, followed by Sinn Fein at 23,000 and Fianna Fáil in third place with over 16,000. Fine Gael’s election hashtag, #LookForward, also outperformed Fianna Fáil’s #AnIrelandforAll. The study was […]
Bank of Ireland hires Grey Consulting and Oliver
Bank of Ireland’s creative advertising work is now being shared between its longtime in-house agency Oliver and Grey Consulting in London. The switch arose after the bank and TBWA\Dublin went their separate ways following an agency review. Bank of Ireland’s group brand director Anne Mulcahy (above) had worked with Grey during her time at Vodafone. […]
Caroline Keogh joins Marketing Society council
Caroline Keogh, relationship management director and a board member at Boys + Girls, has joined the Marketing Society council for a three-year term. After elections in November and December, Keogh was voted on to the board. At Boys+Girls, Caroline runs the relationship management department and oversees all client accounts. Keogh is joined on the council […]
TPH runs new Paddy Power Gold Cup ads
The Public House (TPH) has created a campaign to increase awareness of Paddy Power’s sponsorship of The Irish Gold Cup. The strategic approach for the campaign centres on making the Dublin Racing Festival more culturally relevant, engaging people outside of National Hunt. Rather than just announce the festival, the ads gets stuck into the Six […]
Virgin’s leaders debate attracts 670,000 viewers
Virgin Media Television reports that 670,000 viewers tuned in to watch the first head-to-head debate between Fine Gael leader Leo Varadkar and Fianna Fáil leader Micheál Martin on Virgin Media One on Wednesday night, with a further 40,000 live streams. Hosted by Pat Kenny, the 80-minute debate had an average audience of 325,400. VMTV will […]
Ogilvy creates campaign to boost library interest
Ogilvy Dublin has worked with the Local Government Management Agency (LGMA) to launch a new campaign designed to reposition people’s perceptions of today’s public libraries. While hugely popular with its active members, the last decade of digitisation has profoundly shifted reading habits and impacted the perceived relevance of local libraries. The LGMA’s library network has […]
Anne-Marie Curran relaunches as Arrow Films
Following the retirement of her business partner Russ Russell, Anne-Marie Curran has relaunched production company Russell Curran as Arrow Films. Curran is regarded as one of Ireland’s leading commercials producers and is well known and respected throughout adland, having worked on many award-winning commercials with top Irish directors. Curran recently produced ads for Londis, Tourism […]
