Three Ireland has appointed Paul Prior as its head of digital. This role will see Prior lead Three’s digital-first strategy to support future growth, leveraging innovative technologies across key areas including 5G and IoT. He joins from FTI Consulting where he was managing director for three years and worked in various digital roles in the […]
ArchiveFebruary, 2020
FBD rolls out Olympics ads for Team Ireland
As part of its support for Team Ireland, FBD Insurance has launched a campaign saluting some of Ireland’s sports stars in their journeys ahead of the Tokyo 2020 Summer Olympic Games. The campaign highlights the determination, discipline and courage displayed by athletes like FBD brand ambassadors rowers Paul and Gary O’Donovan, above. The O’Donovans feature […]
Core seventh in Best Workplaces
Core is ranked seventh as the best workplace in Ireland for large companies with 251 or more employees in the Great Place to Work 2020. Core, described “as a collective of nine practices, working to a single purpose”, was also officially recognised as one of the best workplaces for women in Ireland – one of […]
Wolfgang scores hat-trick at Digital Media Awards
Wolfgang Digital won three awards at the 2020 Digital Media Awards. The agency took home best social media for Littlewoods Ireland, best search campaign for Elvery’s and best agency. Now in their 17th year, the awards recognise creativity and innovation across digital content, advertising and marketing, mobile, social networking, apps, web design and development. Wolfgang’s Alan […]
Paddy Power moves to Mediaworks from OMD
Following a competitive pitch in December with four agencies, Mediaworks has won the Paddy Power and Betfair media business in Ireland. The company will still work with WPP’s MediaCom in the UK. Paddy Power’s Michelle Spillane and Paul Mallon also saw presentations from MediaCom, Dentsu Aegis Network and the incumbent, OMD. Mediaworks deputy MD Fiona […]
BBDO Dublin wins Tourism NI account
BBDO Dublin has been appointed as agency of record for Tourism Northern Ireland, a non-departmental public body of the Northern Ireland Department for the Economy, responsible for the development of tourism and the marketing of the Six Counties as a tourist destination. The account was previously handled by Belfast agency Genesis. Responding to a brief […]
Britvic asks Club Orange fans to show can-do
Britvic Ireland has launched a campaign calling on digital natives and creatives to design the next Club Orange can through Instagram with the winning design going on to be produced and sold in stores throughout Ireland. The ‘Club Unreal Flavours’ campaign provides Irish consumers to show how they would turn an ordinary can into an […]
Marketer of the Year Emma Kiernan for AAI talk
Emma Kiernan, marketing manager, Dublin Zoo, who was named Marketer of the Year 2019 for her work in helping develop Ireland’s top family attraction and not-for-profit organisation welcoming over 1.2 million visitors a year, is the guest speaker at this month’s Association of Advertisers in Ireland (AAI) Toolkit breakfast talk. Kiernan will be joined at […]
Edelman study points to high levels of distrust
The 2020 Edelman Trust Barometer shows that most Irish people distrust government, NGOs, the media and business. They do not see their economic prospects improving over the coming years and believe that in its current form, capitalism does more harm than good. The 13th annual study surveys over 34,000 respondents in 28 markets. The latest […]
Publicis Dublin re-energised by Flogas
Flogas Ireland has appointed Publicis Dublin as its lead creative agency. The Flogas win follows on from the Bord Gáis Energy (BGE) account moving from Publicis to JWT Folk in an WPP alignment by BGE owner Centrica. In turn, Flogas was handled up to recently by JWT Folk. Launched in 1978, Flogas Ireland supplies LPG […]
Romance a turn-off for a third of Irish singles
One in three single Irish adults are not interested in finding a new partner, a Core study shows. The number of single people in Ireland has increased to 1.2 million, with 34 per cent of women and 28 per cent of men saying they are “not interested in meeting anyone at this time”, highlighting the […]
Today FM elects to go with playful ads
Today FM kicks off its first ad campaign of the year with an irreverent take on the general election. The Communicorp station worked with Dynamo and Adtower in a campaign for #GE2020 around 200 digital out of home sites (DOOH) nationally. The ads aim to engage consumers with the station’s Last Word with Matt Cooper […]
Hair Love sets a new wave for brands
An interesting thing happened at the Oscars in Hollywood. Something that garnered less column inches than Joaquin Phoenix’s speech, the wins for Parasite, Saoirse Ronan’s disappointment, or even Billy Porter’s incredible dress. A film called Hair Love won best animated short and won a first Oscar for the brand Dove and in a way for […]
