Live television viewership patterns levelled off in the third quarter with a decrease of only 3.3 per cent year-on-year in July-September, compared to the seven per cent year-on-year drop recorded in the first half of 2021 when the 2020 comparison period included a spike in news and other TV consumption as the Covid-19 crisis unfolded, […]
Archive2021
Verve creates Gala’s first Christmas ad
Independent retail chain Gala enters the Christmas ad arena for the first time this year with a TV commercial called ‘The Recipe’. The ad was written and created by Verve/Showrunner, produced by Banjoman, which was voted production company of the year at the Kinsale Sharks festival and directed by Claire Byrne, with original music from […]
Mediahuis and Oracle agree targeting tool deal
Newspaper and online news content provider Mediahuis has agreed a deal with Oracle for its contextual intelligence advertising and customer experience products. Oracle Contextual Intelligence (OCI) allows advanced targeting of audiences through the building of sentiment-led segments and contextual targeting and is seen as an advertising first in Ireland. The tech crawls and categorises desktop […]
Kellie Harrington takes Tatler award
Olympic gold medal winner Kellie Harrington was named the overall winner of the 21st Irish Tatler Women of the Year awards at a ceremony in the Shelbourne Hotel. Harrington’s victory over Brazil’s Beatriz Ferreira in the lightweight final in Tokyo earlier this year saw her join Katie Taylor as one of only two Irish female […]
Sky adds Peacock to its Irish service
Sky and NBC Universal is rolling out Peacock streaming content, starting with a soft launch in the UK and Ireland. As from November 16, Sky and Now customers in these islands can access the Peacock catalogue of TV shows and movies from across NBC Universal at no extra cost. Peacock will be soon be made […]
Staff shortages may dampen festive cheer
Staff shortages in the retail and hospitality sectors could dampen the Christmas cheer of shoppers and party-goers, new research from jobs site Indeed indicates. Indeed found that while postings for seasonal Christmas roles are just two points down on pre-pandemic levels seen in 2019, the number of job searchers for seasonal jobs is down by […]
Chill Insurance appoints BBDO
BBDO Dublin has won the Chill Insurance account after a four-way pitch run over recent months which included Boys+Girls, Oliver and Ken Robertson’s The Tenth Man. Up to now, Chill had handled its advertising in-house, often relying on zany and quirky ideas to generate consumer interest and raise awareness of the brand in Ireland’s insurance […]
Brennan takes charge at Allianz
Allianz Ireland has announced the appointment of Mark Brennan as its head of marketing. He will be responsible for all Allianz’s business to consumer (B2C) and business to business (B2B) marketing, including proposition development, customer experience, digital platforms, brand and digital marketing and the German insurer’s sponsorships. He replaces Robert McEvoy, who is now the […]
Coleman fronts Boots’ Bags of Joy
Boots has unveiled its Christmas ad campaign, starring Bafta-nominated actress Jenna Coleman as the character of Joy. The campaign pitches Boots as the festive season’s top gifting destination, with something special for everyone and every occasion. Called Bags of Joy, this year’s campaign highlights the pleasure of timer spent with friends and family. Coleman is […]
Book on how to be a people person
Lara Cullen, a Dublin-born, London-based executive coach, has written a book on providing marketers with guidelines on how to bring out the best in themselves and others. The book, entitled How to be a People Person, revolves around three major maxims – be kind, be brave, be brilliant. A people person is able to bring […]
Twenty Questions with Elizabeth Sheehan
Elizabeth Sheehan is a marketing consultant specialising in strategy, sustainability and innovation. She started her career at Allied Domecq in the Netherlands working on the C&C International portfolio. She returned to Ireland in 1998 to work with Mars before joining PepsiCo in 2004. In more recent years, she was marketing director at Lucozade Ribena Suntory […]
Thinkhouse shares sustainability guide
Thinkhouse has shares a guide for sustainability in action with Ireland’s advertising and communications agencies following last week’s Institute of Advertising Practitioners in Ireland (IAPI) webinar which saw participation from PJ Brigdale, An Post; Liz Roche, Vodafone; Abby Bentley, Yugo and Jane McDaid, Thinkhouse. The session’s moderator was Folk Wunderman Thompson’s Abi Moran. The short, […]
Leinster supports Alzheimer Society
Leinster Rugby is supporting the Alzheimer Society of Ireland (ASI) as its first charity partner of the new season as part of its charity affiliate programme it launched last year. Like last season, the club will once again work with a new charity each month in the hope of raising its profile as it did […]
