Verve is to sponsor the new sustainability category at this year’s Marketing Institute Ireland’s AIM Awards. The new category recognises marketing leadership and positive action in sustainable, responsible business, meeting consumer needs without damage to the planet. Consumers have high expectations of brands, especially when it comes to sustainability. Shane D’Alton, sustainability manager, Verve said […]
ArchiveJanuary, 2022
Celene Craig takes charge at BAI
The Broadcasting Authority of Ireland (BAI) has announced Celene Craig as its new chief executive in place of Michael O’Keeffe who has retired from the post. The BAI said Craig’s appointment follows a competitive independent recruitment process and has been approved by the Minister for the Media and deputy Green Party leader Catherine Martin TD. […]
Brands remain upbeat about sponsorships
The latest results of ESA’s Sponsorship Sentiment Tracker (SST) showed confidence within the sponsorship community, reaching an average score of 7.4 out of 10, just 0.1 points down on previous Wave 12. Similar to previous waves, brands appear to be the most positive, with no change seen since the last wave in September, despite the […]
FBD sponsors Tipp’s Semple Stadium
FBD Insurance has bought the naming rights to Semple Stadium for the next five years. Financial details surrounding the deal were not disclosed. The Thurles venue will be known as FBD Semple Stadium. On hand to help launch the sponsorship were Tipperary hurlers Pádraic Maher and Steven O’Brien and camogie players Cáit Devane and Niamh […]
Anna Doyle joins IAPI board
Starcom client director Anna Doyle has been appointed to the IAPI board in place of Stha Banks along with the new members already appointed at the institute’s AGM in November. Doyle has been on the Starcom board for the past seven years, having joined the agency from Carat in 2014. She spent nine of her […]
Mindshare beefs up strategy unit
Mindshare has expanded its strategic services with two new appointments. Renata Cardetas has joined the GroupM agency as strategy director. Cardetas held senior strategic planning positions in Dentsu and MOL in Brazil and will use her branding and PR experience to bolster the strategic client offering. Ciara O’Connor has been promoted to junior strategy director. […]
MSFC calls for six new members
The Marketing Society of Ireland’s Future Council (MSFC) has plans to recruit six young marketing and communications professionals. Set up in 2016 and made up of several volunteer members at pivotal stages of their careers in marketing and communications, the MSFC provides thought leadership and networking opportunities through events and talks. The MFSC was created […]
Lacy assumes MD role at Dentsu
Following some senior management changes at Dentsu Ireland in recent months, the group, headed up by CEO Liam McDonnell, has appointed Keith Lacy as managing director. Lacy has extensive industry experience, having worked as an account director and board member at In the Company of Huskies for six years on AIB, Coca-Cola, Diageo, L’Oreal and […]
Folk rolls out Brennans bakers’ day ads
Brennans Bread has launched ‘Bakers Day Off’, using creative by agency Folk Wunderman Thompson celebrating the workers as they prepare for the bakery’s annual day off. The campaign takes inspiration from one day in the year. The bakery closes its doors just once a year. Yet even then, the bakers are so passionate, they only […]
Cinema box office take hits €47m
The cinema box office take for the Republic of Ireland last year was €47.5 million, up from €29.5m in 2020, with £14.8m up North. Cinemas faced enforced closure during one half of the year due to the pandemic, while, for the other half, capacity restrictions were in place. The top 10 films of 2021 in […]
DMG and Business Plus a done deal
A proposal by DMG Media to buy Business Plus magazine and BizPlus.ie for an undisclosed sum, which was reported in the November issue of Marketing.ie, has been given the green light by the various powers that be in approving media acquisitions in Ireland. The deal gives DMG Media full control of Nalac Limited, where Nick […]
Virgin’s new dramas spring into action
Virgin Media Television has announced two new dramas as part of the schedule in its new season of upcoming shows this spring. Holding is a series based on the best-selling novel by Graham Norton, which was filmed in the chat show host’s native Cork and stars Oscar-winner Brenda Fricker (My Left Foot) and Conleth Hill […]
Christmas FM gifts Barnardos over €330k
Festive music radio station Christmas FM raised €331,515 for Barnardos, their chosen charity for 2021. The figure well surpassed the original goal of €250,000. Listener donations will be used to help around 6,800 disadvantaged children in Ireland , with Barnardos providing them with food, educational support and therapeutic services with their trained teams. The 2021 […]
