Damian Hanley says the top agencies will always fight the good fight in creating ideas that sell. The best clients know that. Well done soldier. You’ve made it this far. All those who work in ad agencies, I salute you. Look at you. You’re a marine. You can be dropped deep into any territory, undertake […]
Articles Archive
Megxit, abdications and lessons learnt
Fiona Field on the latest episode in the reality show which drew huge interest worldwide. Where now for the royal rock stars? One could forgive Queen Elizabeth for a few blue Monday duvet days, binge-watching season one of The Crown, comparing her new reality with the Duke and Duchess of Sussex’s dramatic abdication. Is this […]
New shopping experiences essential
Valerie Rice on why high street department stores should no longer regard innovations as a luxury Last year proved difficult for retailers as many with established high street pedigrees wavered, often losing direction as ‘new kids’ on the blocks staked their claims. Consumers drift into newer online brands like Asos or Prettylittlethings, while House of […]
Chemistry’s future in some doubt
Award-winning creative agency Chemistry will close this month unless a ‘white knight’ can be found to save the business. Co-founder Ray Sheerin (above) set a two-week deadline before Christmas to agree a rescue deal, after considering options to keep the business afloat. He said that it was an “incredibly hard decision”, one that was not […]
Why Ireland’s press must up its act
Fiona Field on why newspapers needs to make a more concerted effort to convince advertisers about the value of print Not long ago, I read an article in the Irish Times by its business affairs correspondent Mark Paul lamenting the changes in Independent News & Media (INM) by new owner Mediahuis. In the article, entitled […]
Adding oomph to brands
Jo Wood on what it takes to make brands relevant when messages are coming at consumers thick and fast In an increasingly complex world, the role of strategy in making brands matter has never been more crucial in helping navigate the cultural tensions we are now seeing like purpose and profit, automation and humanity, data […]
Dublin Zoo’s Emma Kiernan top marketer
Emma Kiernan, marketing manager, Dublin Zoo, has been named as the Marketer of the Year (MotY) 2019 for her work in helping to develop Ireland’s top family attraction and not-for-profit organisation which welcomes over 1.2 million visitors a year. As the person responsible for driving revenue, she rolled out The Zoo TV series now in […]
Ownership assumes a whole new take
Margaret Gilsenan examines consumer trends impacting on how people are changing their attitudes to material possessions As I write, we are observing a trending perfect storm that is slowly creeping over the horizon which will fundamentally change our attitudes to ownership in the coming years. The theory is backed up by the findings of a […]
Christmas presents a mindful challenge
John Fanning writes that the season of goodwill is not a time for marketers to unwind while our world is in a state o’ chassis Christmas should be a time when people can put their feet up and enjoy a good whodunit at a blazing fire. But in these mean times, there is no escape, […]
Getting a handle on eventful brands
For an exclusive report, events and activations agency Verve and Coyne Research unearthed the power of brand experience There once was a time when TV and traditional above-the-line media sat firmly at the head of the table; successful and loud, they rarely had to share their seat. But then consumer habits began to shift and […]
Conclusive proof great ads work
John Fanning reviews Advertising Works 24, a tome which shows the thrust behind some recent British ad campaigns Apologies for only getting round to reviewing the latest Advertising Works print collection from the Institute of Practitioners in Advertising (IPA) in London but I can assure you it was worth the wait to see all the […]
Fiona Field: Houston, we have a problem
Fiona Field on why media advertisers must rely on hard evidence and avoid making decisions based largely on loose assumptions Gasps should not have been my reaction on reading the latest IAPI Census report citing that one in five of those working in adland are under 25. I have seen the gleaming white runners and […]
Creating a lasting Legacy
Michael Cullen asks Legacy’s Kevin Moore and Bernard Brogan to explain how the agency became a force in sports sponsorship and PR When Legacy commercial director and co-founder Bernard Brogan addressed this year’s Pendulum Summit he talked about his learnings from playing sport to high performance in business and change mentality. He said the teams […]
