The latest campaign for Jameson Irish Whiskey has been unveiled by Pernod Ricard’s Irish Distillers. Called ‘Taste, That’s Why’, the work created by TBWA\Dublin runs across TV, out of home, digital, display and social media in the US from this month, ahead of a wider roll-out later this year. The TV ad was directed by Dutch filmmaker […]
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Cannes Young Lions entries open until March 5
Anyone interested in entering for this year’s Cannes Young Lions competition has until Monday, March 5, the Institute of Advertising Practitioners in Ireland (IAPI) has announced. IAPI CEO tania Banotti said this year’s benefactors around which the creative entries will centre are Concern Worldwide, Epilepsy Ireland, Suas and CheckTheRegister.ie. Suas will benefit from a creative print […]
IAPI to stage career show for students
The Institute of Advertising Practitioners in Ireland (IAPI) will host a career exhibition for students aimed at being the only place “to find out everything there is to know about the world of advertising”. The expo is free of charge and is open to students from all courses – they do not have to be studying […]
Boyle promoted to creative director at Chemistry
Robert Boyle has been appointed creative director at Chemistry, a role he will share with Emmet Wright. Boyle has been at the agency since 2016, joining from Target McConnells where he was also creative director, prior to which he worked at Rothco. As well as Dublin, his career has taken him to Dubai, Melbourne and […]
Ogilvy rolls out Trocaire’s Lenten message
Trócaire, the Irish overseas development agency, has launched its annual Lenten appeal with new TV and radio ads created by Ogilvy & Mather. The ads highlight the impact of Trócaire’s work with families in developing countries. Building on Trócaire’s ‘Until Love Conquers Fear’ from last year, ‘The Search’ tells the story of a young girl, Dawa […]
Banotti to leave IAPI to run Creative Ireland
Tania Banotti has quit as chief executive of the Institute of Advertising Practitioners of Ireland (IAPI) to become director of Creative Ireland, the Government’s five-year plan around local authorities giving young people access to learning music, drama, art and coding. She replaces John Concannon, who now heads up the Taoiseach’s Strategic Communications Unit (SCU). Banotti took […]
Boys and Girls rolls out hearty support for IHF
Cardiovascular disease is Ireland’s number one killer yet 80 per cent of premature deaths are preventable. A new hard-hitting campaign from the Irish Heart Foundation www.irishheart.ie, #showsomeheart, created by Boys and Girls asks Ireland to ‘Show Some Heart’ and offer support for those affected or impacted by the disease. Empowering, confident and contemporary, the film […]
Core and IAPI put out call for young marketers
Core and the Institute of Advertising Practitioners in Ireland (IAPI) are once again joining forces for the 2018 Cannes Young Lions competition. Core has retained its sponsorship of the Young Marketers, a competition open to pairs of young people aged 30 years or under working on the client side to show their strategic thinking and creativity. […]
Murphy puts ad effectiveness first at IAPI
New Institute of Advertising Practitioners in Ireland (IAPI) president, Publicis director Jimmy Murphy aims to cultivate a vision for agencies built on proving advertising effectiveness. Murphy plans to transform how brands and clients, even the most cynical senior management at boardroom level, view advertising and its worth and to measure ad effectiveness. IAPI have also […]
GroupM wins Tesco media account
GroupM has won the Tesco media business as part of a Tesco international consolidation of all business into GroupM under the MediaCom and Mindshare brands across multiple markets. It means that as well as retaining the business in the UK and Thailand, GroupM also adds the account in Ireland, Czech Republic, Poland, Hungary, Slovakia and Malaysia. […]
O&M offices light up with special women images
Ogilvy & Mather’s Dublin office will be transformed today as it celebrates the second annual Illuminate Herstory light festival. From 5pm today, the Georgian era building on Ely Place will display the projected images of six inspirational women, chosen by Ogilvy, Wilson Hartnell PR and Kantar Millward Brown employees. O&M in New York are doing likewise. […]
Cashen to leave Carat for media role at Javelin
Chris Cashen is to leave Carat next month to become head of media at Javelin at the start of March. Cashen joined the Dentsu Aegis Network agency as a graduate back in September 2010 and through his input on the Diageo account, worked his way up to account director. He is widely considered to be a […]
Rothco gets snapped up by Accenture
Rothco has been bought by worldwide professional services network Accenture for an undisclosed sum. Founded in 1995 by Patrick Hickey (right), Paul Hughes and Patrick Ronaldson, the agency has grown hugely in recent years and is now regarded as Ireland’s biggest creative agency. The trio were later joined as directors by Richard Carr and finance boss […]
