The grand prix was awarded to AMV BBDO London for Bodyform/Libresse’s ‘Blood Normal’ and the agency also won a creative bravery award for the same campaign at the 56th Sharks festival in Kinsale. The Omnicom agency was also voted international network of the year and BBDO New York agency went home with the agency of the […]
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Nissan Revolution big winner at Adfx 2018
Video link: https://vimeo.com/212592701 The Nissan Revolution campaign earned In the Company of Huskies and Core’s Spark Foundry the grand prix award at the IAPI Adfx 2018. The campaign also won gold in both the new launch and automotive categories. Other gold winners were Rothco for the Defence Forces in the small budget category and Chemistry for […]
Nutley and Hamill set to leave BBDO Dublin
Mark Nutley and Pat Hamill, the creative duo responsible for producing much of Irish International’s, now BBDO Dublin, most awarded work over the past 17 years are to part company with the agency in the coming months. “After 17 years we feel now is the time for a new challenge,” Nutley said. “Fresh surroundings to […]
Aviva signs up Keano and Drico for new ads
Aviva Ireland has launched a new advertising campaign which includes a 60-second TV ad. It stars Republic of Ireland assistant manager and ex-Manchester United midfielder Roy Keane and former Ireland rugby captain and BT Sport pundit Brian O’Driscoll, highlighting Aviva’s heritage as one of the most seasoned operators in Ireland’s insurance market. The campaign focuses […]
Entries invited for 2018 Love Irish Food awards
Love Irish Food have launched its annual brand development award. To date, and including this year’s award investment of €75,000 in ad space across Exterion Media’s retail portfolio, Love Irish Food has given €1 million in media and creative content to support Irish brands. Last year’s award winner was East Coast Bakehouse’s Alison Cowzer. The […]
Group Think have big plans for Irish strategists
Group Think, the community for strategists and agency planners, is setting up in Dublin. The body was launched in London in 2016 by James Lees, Arthur Perez and Conor Barry in a bid to combat adland’s dwindling training budgets and help strategists widen their skills. Group Think aims to create a community for Irish strategists now and […]
Sharks entries deadline extended to Friday
Due to popular demand, the Kinsale Shark Awards deadline has been extended to midnight this Friday, September 14. Coy Communications’ Mark Denton and Merman comedy director of Motherland Juliet May have joined Uncommon founder Nils Leonard and AMV BBDO creative partner and head of art Rosie Arnold as this year’s speakers. Arnold is also president of this year’s […]
Sure runs real-time ads at Dublin-Tyrone final
Sure GAA real-time stats appear live in this year’s GAA Championship ads across TV, digital out-of-home and social media. With the 2018 GAA season drawing to a close with Dublin taking on Tyrone at Croke Park in the football final this Sunday, Unilever’s Sure and its media agency Mindshare has again delivered live match stats throughout […]
HSE set to move its media to Spark Foundry
The Health Service Executive (HSE) plans to move its media buying and planning account to Core’s Spark Foundry, Marketing.ie has learned. The transfer follows the Office of Government Procurement (OGP) organising a tender where all five of Ireland’s largest media agencies were invited to pitch. The account was previously handled by Carat. The five agency […]
Javelin copywriter Tiffany Rose wins Young Sharks
Javelin junior copywriter Tiffany Rose, 23, is the winner of the Young Sharks creative advertising competition for her radio script ‘Sorry’, which was judged to be the winner by BBDO Dublin’s Jean Donovan. The entry beat some tough competition from over 100 entries to win herself and a colleague an all-expenses paid trip to next month’s Sharks in […]
MediaCom adds large share of Mars account
US confectionery, pet food and grocery brands giant Mars has appointed GroupM’s MediaCom to handle its media planning and buying duties across most of the company’s portfolio. The result follows a competitive pitch against Omnicom, led by Hearts and Science, and Publicis, led by Starcom. MediaCom had previously had the account in over 20 markets. Recma estimates the […]
One in two Irish adults expect entertaining ads
Insights from Kantar Media’s TGI survey show that 51 per cent of Irish adults expect ads to be entertaining, but 36 per cent find it a waste of their time. Clearly there is a sizeable gap between expectation and what people actually see. Kantar Media Ireland’s Eimear Faughnan (above) says 52 per cent of Irish consumers […]
Boots launches first cancer help ads by Ogilvy
Boots Ireland has rolled out a new ad campaign to support people living with cancer. The ‘Feel Like You Again’ ads created by Ogilvy to highlight free cancer services in Boots pharmacies and to urge consumers to visit the chemists around Ireland. The services are delivered by trained Boots Irish Cancer Society (ICS) beauty advisors […]
