Maxol aims to raise €50,000 this Christmas for Aware to provides support, education and information for people with depression, bipolar disorder and related mood conditions. Maxol is supporting the charity throughout Christmas season by donating 10 cent for every hot beverage sold at its 115 company owned service stations nationwide. The partnership aims to promote […]
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Rugby stars help launch new Glenisk yogurts
Glenisk has added two new yogurts with the launch of Glenisk Organic Low Sugar Strawberry Go-Yo Yogurt Tubes and Glenisk Organic No Added Sugar Banana & Peach Go-Yo Yogurt Tubes. Each pack includes three official Irish rugby trading cards featuring rugby players from both the […]
Ikea launches its shop online service
Ikea Ireland has announced the launch of its shop online service. From today, consumers from all over Ireland will be able to purchase Ikea products at the click of a button. This announcement marks the next phase of growth for the company in Ireland, as it strives to make Ikea products more accessible to people […]
Fulfil protein bar listed on Aer Lingus flights
Fulfil’s chocolate caramel cookie dough bar has secured a listing on all Aer Lingus international flights. One of a selection of Fulfil snacks, the cookie dough bar has 188 calories, 20 grams of protein, less than three grams of sugar and has 100 per cent RDA of vitamins. It’s a go-to choice for travellers looking […]
Coffeeangel tackles waste with KeepCup
As the Irish Government proposes a 15 cent levy on disposable coffee cups today, Coffeeangel has teamed up and Friends of the Earth to help tackle waste from coffee shops. With two million disposable coffee cups a day in Ireland going into landfills, waste from city centre and suburban cafés sector has now reached worrying proportions. Many […]
Sonya Lennon tackles German circuit in Audi R8
Fashion designer, businesswoman and Audi ambassador Sonya Lennon recently took the opportunity to skill up in high performance driving at the Nürburgring, commonly known as The Green Hell, as part of the Audi Sportscar Experience. The experience offers drivers a chance to get behind the wheel of the Audi R8 and witness first-hand its sportiness. […]
TCD lessons learned from overseas students
A report for Marketing.ie by Padraic Regan and Sarah Browne The Irish Government recently published its strategy to increase the value of the international education sector by 33 per cent to €2.1 billion (176,000 students) by 2020, but what is the role of marketing in achieving this target? Whether one takes Nelson Mandela’s view that education is […]
Marketer of the Year deadline this Thursday
Brand owners and agencies are reminded that this Thursday is the cut-off for Marketer of the Year submissions. Entries can be made by clicking on the MotY icon on the Marketing.ie home page. Entrants are asked to outline the scale of the marketing challenge they faced, the key aims and objectives, the strategy adopted and […]
Three goes distance with new Marathon Man ad
Three has rolled out a new brand identity and new brand colour pink. The campaign’s thrust is to ‘Make it count’, highlighting how customers use Three’s all you can eat data. Centred on research by Bricolage and work by Boys & Girls, the mobile operator identified that making connections through its network and sharing matters most […]
High hopes Kodaline can help attract more Brits
Tourism Ireland has teamed up with the music video and entertainment platform Vevo to create a new video guide to Dublin starring Kodaline. The video is part of a promotion to showcase Dublin to British holidaymakers this autumn, as cross-Channel visitor numbers fall due to Brexit and the drop in sterling’s value. The series of […]
Entries call goes out for Marketer of the Year
Submissions for year’s top marketer award in Ireland are now sought. Marketer of the Year (MotY) salutes someone – who through the use of strategy, innovation, communications and impact on the target audience – has made their brand, product or service a major success. The industry award is organised by Marketing.ie in association with Alternatives. […]
Marketing Society Future Council talks pitfalls
Advice on how to avoid the pitfalls often encountered in the early stages of a career in marketing will be discussed at a meeting of the Marketing Society Future Council in Wesley Rugby Club in Donnybrook next week, entitled Future Proof: Advice to My Younger Self, is tailored to meet the needs of marketers with […]
Tayto and Deliveroo in gourmet sandwich offer
Deliveroo online food delivery platform and Tayto have teamed up to provide Dubliners with three gourmet sandwiches over the next three weeks. The sandwiches are the creation of Doughboys owner Joey Somer using ingredients from local baker Arun’s, a selection of slow cooked meats, pickles, cheeses, sweet mustards and Dairygold butter. The three gourmet sandwiches are […]
