Insomnia has agreed a partnership with Debenhams which sees the Irish coffee company open a number of Insomnia @ Debenhams outlets across the UK and Ireland over the coming months. The first of these has just launched at Debenhams in the Mahon Point Shopping Centre in Cork and plans are afoot to launch outlets in Rugby […]
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Bord Bia launches annual food awards
Bord Bia has launched its 2015 food and drink awards. Through eight categories, the awards will recognize excellence in branding, consumer insight, digital marketing, entrepreneurship, export development, innovation, success on the home market and sustainability. Companies may apply online at www.bordbia.ie/awards and entries close at 5pm on Friday, July 24. The awards are open to […]
Media consumers show big appetite for food
Forget fashion and celebrity culture (42 per cent), sports (65 per cent) and the soaps (44 per cent), a study by Red C for Bord Bia shows that 78 per cent of consumers are interested in cooking, food and drink when it comes to consuming media. TV shows like Home Chef with Neven Maguire (25 […]
An Post returns to mobile market
An Post returns to the mobile market with the launch of Post Mobile. The move includes a range of pre-pay propositions like the ‘all-in’ data for €20 a month, designed to appeal to data consumers on the lookout for a bargain bundle. Post Mobile becomes the country’s biggest retail channel mobile phone operator, with a […]
Call made for Marketing Society nominations
The deadline for nominations for the four vacancies on the Marketing Society council is midday next Tuesday, society chairman Mark Nolan of Ignite Research has said. There are three openings on the society’s general panel, as Pat Stephenson of Boys and Girls, Leona Daly, Heineken and Gráinne O’Brien, Murray Consultants, step down. With Behaviour & […]
Fáilte Ireland in talks with agencies
Fáilte Ireland is in talks with agencies about its creative advertising and media buying services. The State body, which promotes Discover Ireland staycations – as distinct from Tourism Ireland, which promotes island of Ireland holidays to overseas visitors – currently uses DDFH&B and PHD. Among those pitching for the media are Starcom and MediaCom. At […]
Fanning to discuss lessons from Referendum
John Fanning, lecturer in branding and marketing communications at UCD Smurfit Graduate Business School and Marketing.ie columnist, will help tease out the learnings from the Marriage Equality Referendum at a Marketing Society seminar next week. The post mortem on the same-sex marriage campaign will scrutinise how the yes and no sides fared, who got bang […]
Love Hate star gives Yes side a shove
Ireland’s first ever emoji URL is being used to launch a brand new film created by Irish International and Sweet Media, in support of a Yes vote on May 22, featuring actor Laurence Kinlan, who plays Elmo in Love Hate, and available to view at www.idontknow.ie The film was written to help cement the “soft yes” […]
Javelin big winner at Smart awards
Javelin Group took centre stage at the An Post Smart Marketing Awards 2015 taking home nine prizes, including the coveted Agency of the Year. The Smithfield-based agency was honoured for campaigns it devised for Arnotts, BT Communications, Toyota, Lexus, Irish Ferries and Focus Ireland. Javelin’s Joe Dobbin, Kyla O’Kelly (above) and Ken Ivory were on […]
Murphy takes reins at Marketing Institute
Vodafone brand operations manager Paula Murphy is the new chairperson of the Marketing Institute of Ireland (MII) in place of Páraic O’Toole, chief executive of Automsoft, who remains as non-executive director. Before joining Vodafone, Murphy was group marketing director at Independent Newspapers. She was commercial manager with Superquinn and marketing manager with Kerry Foods. She joined […]
Troy takes strategic role at MCCP
Kathy Troy has been promoted to strategy director at MCCP, the planning agency run by Kay McCarthy. A highly-rated analyst, Troy heads up the agency’s Trendstream product, which informs future brand innovation and positioning. She also leads on agency brand and communication strategy for An Post, Tesco, Communicorp, Electric Ireland and Muller. A graduate of […]
Rothco throws confetti at same sex marriage
As the nation prepares to vote in next month’s referendum on whether or not Ireland should legalise same-sex marriage, various agencies are undertaking campaigns. Jamie White’s Youth Nation rolled out a viral with staff talking to camera about their sexuality and why most young people in Ireland believe marriage equality to be a God-given […]
Colette Fitzpatrick to anchor 8pm news on TV3
TV3 is to launch a main evening news starting next Monday. The 30-minute programme will be hosted by Colette Fitzpatrick. TV3 said that with commuting times becoming longer, and more audiences in the early peak viewing time, the station has chosen the 8pm slot to provide an alternative news time which is the norm throughout continental […]
