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Mastercard backs new debit card

Santa’s model helpers Georgia Salpa and Nadia Forde pose with the new Utilize card Mastercard is involved in the launch of a new debit card which consumers are urged to use to settle regular bills, from mobile phone and electricity charges to car tax and TV licence payments. Users can top up the Utilize card […]

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Drive to buy Irish books this Christmas

A marketing push to encourage consumers buy Irish language book this Christmas has been launched by Foras na Gaeilge, the Irish language promotional body. The campaign includes radio competitions on Today FM, Newstalk, Raidió na Life, Raidió Fáilte and RTÉ Raidió na Gaeltachta. Prizes include a library of Irish language books for a local school. […]

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Rocking 'n' rolling for Barretstown kids

Corporate sponsors are sought for the rock ‘n’ roll sequel to this year’s inaugural Inspirations musical event with major Irish and international acts performing in aid of the Barretstown camp for children affected by cancer and other serious illnesses. In February, Sinéad O’Connor sang the Beatles, Fun Lovin’ Criminals performed Led Zeppelin, Republic of Loose […]

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Publicity Club to call it a day

Michael Hayes, a longtime Publicity Club activist, with Michelle Morrisroe, Cullen Communications The Publicity Club of Ireland, an industry body for advertisers, agencies and publishers first set up in 1923 with Dr Lombard Murphy of Independent Newspapers as its inaugural chairman, is to be wound up. A special meeting will be held in Buswell’s hotel […]

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Cadbury's targets students with Wispa Gold run

Cadbury Ireland is giving away digital ad space to students across the country in recognition of their efforts to bring back Wispa Gold. The campaign, created by UK digital agency Marvellous, allows students to post and share messages on campuses through a mobile to screen interaction. The concept leads to a mobile site where students, using […]

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Sunway adopts honeymoon idea

Irish tour operator Sunway has come up with an idea to try and seduce engaged couples by urging them to suggest to their wedding guests that they pool together and pay for their dream honeymoon. They want couples to register with them and get their wedding guests to commit a sum of money towards their […]

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Four in line for Marketer of the Year

Four finalists have been selected for this year’s Marketer of the Year organised by Marketing.ie magazine and sponsored by Alternatives. The four finalists are Damian Devaney, marketing director, 02 Ireland; Nicky Doran, head of marketing, Bord Gais Energy; John Noonan, sales and marketing director, Flahavans and Enda Saul, programmes and communications manager, Crisis Pregnancy Agency. […]

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Unilever campaigns to reduce prices

Unilever Ireland, the second largest advertiser in the country, is launching a consumer communications campaign to highlight an average 11 per cent price reduction across 70 per cent of its 900 brands portfolio. The campaign is advertising-led with PR support. During the month of November, there will be extensive advertising in the national press, on […]

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Mr Tayto adopts another novel approach

One of Ireland’s best-loved snack food brands has joined the pre-Christmas rush to hit the country’s book stands with the launch of Mr Tayto’s autobiography, ‘The Man Inside the Jacket’. The move is one of a series of publicity stunts developed by marketing director Rita Kirwan and her team for the crisps brand in recent […]

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From cuddly bear raffles to aid for African slum dwellers, Barnardos and Concern out campaigning

Barnardos, the charity which supports children whose well-being is under threat and campaigns for their rights, has launched its annual teddy bear raffle. Companies are asked to take a bear and raffle it to raise funds for children and families living in crisis situations. Tickets cost €2.50 each. A winner from each company taking part […]

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Extra funds for UK tourism push

Tourism Ireland is spending an extra €1.5 million on marketing in the UK in the coming weeks to help get more business now and into the early months of next year. The period from September to December normally yields almost a third of all tourism business for Ireland. The media campaign by JWT comes as […]

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Lottery players now game for €500,000 daily draw

As well as a twice-weekly draw, the National Lottery is to urge Irish people to have a flutter on a new daily game which starts this Thursday. All or Nothing costs €2 to enter and players must match either all or none of the 12 numbers drawn out of a possible 24 to win a […]

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Bookshops mark Irish week

Irish booksellers have selected 30 fiction, poetry, Irish-language and non-fiction titles to showcase what they see as the best of recent Irish books for a promotion to help boost Irish published titles, which account for only 15 per cent of bookshop sales in Ireland. Great Irish Book Week runs from October 24th to the 31st. […]

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