Kathy Troy has been promoted to strategy director at MCCP, the planning agency run by Kay McCarthy. A highly-rated analyst, Troy heads up the agency’s Trendstream product, which informs future brand innovation and positioning. She also leads on agency brand and communication strategy for An Post, Tesco, Communicorp, Electric Ireland and Muller. A graduate of […]
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Rothco throws confetti at same sex marriage
As the nation prepares to vote in next month’s referendum on whether or not Ireland should legalise same-sex marriage, various agencies are undertaking campaigns. Jamie White’s Youth Nation rolled out a viral with staff talking to camera about their sexuality and why most young people in Ireland believe marriage equality to be a God-given […]
Colette Fitzpatrick to anchor 8pm news on TV3
TV3 is to launch a main evening news starting next Monday. The 30-minute programme will be hosted by Colette Fitzpatrick. TV3 said that with commuting times becoming longer, and more audiences in the early peak viewing time, the station has chosen the 8pm slot to provide an alternative news time which is the norm throughout continental […]
Neeson extends St Patrick’s Day greetings
Actor Liam Neeson is wishing the world a Happy St Patrick’s Day in a new Tourism Ireland campaign. The marketing body has a new 60-second film with the Northerner encouraging holidaymakers from around the world to come and visit the island of Ireland. The film includes footage shot around Ireland, interwoven with some wonderful images from […]
Mr Tayto to pop up in Dublin city centre
The Tayto ‘More than just a crisp’ campaign continues with the opening of Mr Tayto’s first ever pop-up shop. The shop will feature everything Tayto-related, including the Tayto Crisp sandwich. The shop will be located on Wicklow Street in Dublin city centre and will open from next Thursday until Sunday, March 15. Tayto sandwiches will be […]
Diageo rolls out double-hopped lager
Diageo has announced the release of Hop House 13 Lager, the third beer from the brewers project at St James’s Gate. Named after an early 1900’s hop store building at the brewery where hops are still stored, Hop House 13 is a double-hopped lager made with Irish barley and aromatic hops. The lager is now on […]
Economic improvements paying off survey says
Rising levels of consumer confidence are driving consumer spending and creating employment growth in the economy, the latest Consumer Market Monitor (CMM) by UCD Michael Smurfit Graduate Business School and the Marketing Institute shows. Data from the Q3 2014 monitor indicates that the consumer economy in Ireland is showing evidence of a broad-based recovery. Consumer […]
Carey to lead Dublin tourism drive
Businessman and former marketing director Michael Carey has been appointed by the Minister for Transport Tourism & Sport Paschal Donohoe to head up the new body aimed at boosting Dublin as a tourist destination amid concerns the capital is under-performing compared with other European cities. The new body is called Grow Dublin Tourism Alliance (GDTA) […]
Marketing Society to discuss data
The Marketing Society is to host a breakfast seminar on data. The event will show how marketers can use big data and complex data to better inform strategy. International and local experts from clients and agencies will debate the topic. The breakfast will be held in Google Docks on Dublin’s Barrow Street from 8am on […]
Marketer of the Year shortlist announced
If the shortlist for Marketer of the Year 2014 is anything to go by, retail appears to be making a comeback. It has been announced this year’s three finalists are SuperValu’s Ray Kelly, Matthias Wenk, Lidl and Paul Candon, Topaz Energy. The trio will soon present for interviews with the award judges. The winner will […]
NDC welcomes EC cheese plans
The National Dairy Council (NDC) has welcomed the European Commission’s announcement that it is to support a three-year co-funded information and promotion campaign for cheese and cheese culture, ahead of the expansion of the dairy sector’s post quota abolition next April. Minister for Agriculture Simon Coveney TD said the new marketing programme will help alleviate […]
Last chance to submit for Marketer of the Year
Marketers and their agencies are reminded that the last chance they have to enter for this year’s Marketer of the Year award is close of business tomorrow, Thursday, September 25th. The award salutes Ireland’s top marketers, who through their passion and commitment, have created winning strategies for their brands, specifically for work done in the […]
Marketer of the Year deadline next Thursday
Marketers and their agencies are reminded that the deadline for submissions for this year’s Marketer of the Year award is close of business next Thursday, September 25th. The award salutes Ireland’s top marketers, who through their passion and commitment, have created winning strategies for their brands, specifically for work done in the last two years. […]
