Mr Tayto’s autobiography The Man Inside the Jacket was the bestselling book in Ireland last week over all categories, beating The Bankers by Sunday Independent business editor Shane Ross by over 1,100 copies. Released in October, Mr Tayto’s book sold 3,199 copies up to last weekend which made it the bestseller across all categories, ahead of The […]
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Satirical troopers present Christmas CD
The six satirists behind The Emergency show, who are well known to Newstalk listeners, have launched a Christmas CD called ‘Use Democracy Sensibly’ with six tracks featuring new material and some ‘greatest hits’. The line-up of sketches include ‘The Emergency’s Christmas Carol’ and ‘A TD’s Christmas Song’. The bonus tracks include ‘Vincent Browne and the […]
Mastercard backs new debit card
Santa’s model helpers Georgia Salpa and Nadia Forde pose with the new Utilize card Mastercard is involved in the launch of a new debit card which consumers are urged to use to settle regular bills, from mobile phone and electricity charges to car tax and TV licence payments. Users can top up the Utilize card […]
Drive to buy Irish books this Christmas
A marketing push to encourage consumers buy Irish language book this Christmas has been launched by Foras na Gaeilge, the Irish language promotional body. The campaign includes radio competitions on Today FM, Newstalk, Raidió na Life, Raidió Fáilte and RTÉ Raidió na Gaeltachta. Prizes include a library of Irish language books for a local school. […]
Publicity Club to call it a day
Michael Hayes, a longtime Publicity Club activist, with Michelle Morrisroe, Cullen Communications The Publicity Club of Ireland, an industry body for advertisers, agencies and publishers first set up in 1923 with Dr Lombard Murphy of Independent Newspapers as its inaugural chairman, is to be wound up. A special meeting will be held in Buswell’s hotel […]
Cadbury's targets students with Wispa Gold run
Cadbury Ireland is giving away digital ad space to students across the country in recognition of their efforts to bring back Wispa Gold. The campaign, created by UK digital agency Marvellous, allows students to post and share messages on campuses through a mobile to screen interaction. The concept leads to a mobile site where students, using […]
Sunway adopts honeymoon idea
Irish tour operator Sunway has come up with an idea to try and seduce engaged couples by urging them to suggest to their wedding guests that they pool together and pay for their dream honeymoon. They want couples to register with them and get their wedding guests to commit a sum of money towards their […]
Four in line for Marketer of the Year
Four finalists have been selected for this year’s Marketer of the Year organised by Marketing.ie magazine and sponsored by Alternatives. The four finalists are Damian Devaney, marketing director, 02 Ireland; Nicky Doran, head of marketing, Bord Gais Energy; John Noonan, sales and marketing director, Flahavans and Enda Saul, programmes and communications manager, Crisis Pregnancy Agency. […]
Unilever campaigns to reduce prices
Unilever Ireland, the second largest advertiser in the country, is launching a consumer communications campaign to highlight an average 11 per cent price reduction across 70 per cent of its 900 brands portfolio. The campaign is advertising-led with PR support. During the month of November, there will be extensive advertising in the national press, on […]
Mr Tayto adopts another novel approach
One of Ireland’s best-loved snack food brands has joined the pre-Christmas rush to hit the country’s book stands with the launch of Mr Tayto’s autobiography, ‘The Man Inside the Jacket’. The move is one of a series of publicity stunts developed by marketing director Rita Kirwan and her team for the crisps brand in recent […]
From cuddly bear raffles to aid for African slum dwellers, Barnardos and Concern out campaigning
Barnardos, the charity which supports children whose well-being is under threat and campaigns for their rights, has launched its annual teddy bear raffle. Companies are asked to take a bear and raffle it to raise funds for children and families living in crisis situations. Tickets cost €2.50 each. A winner from each company taking part […]
Extra funds for UK tourism push
Tourism Ireland is spending an extra €1.5 million on marketing in the UK in the coming weeks to help get more business now and into the early months of next year. The period from September to December normally yields almost a third of all tourism business for Ireland. The media campaign by JWT comes as […]
