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PML Group has announced the winners of its annual Poster Impact Awards. The awards recognise the stand-out OOH campaigns from 2018 which led the way in recall and creative rating, as judged by Irish consumers. The most effective campaigns based on these metrics are awarded across 10 categories, based on research carried out by Ipsos […]

Irish bookmaker Paddy Power have engaged in some more mischief as Ireland takes on England in the Six Nations rugby at the Aviva Stadium this weekend. The bookies erected four giant posters across different locations in and around the capital to stir up some pre-match banter between two of the most famous rivals in the tournament. […]

JCDecaux have launched a brand new network of 43 digital screens in Dublin city centre. The Digipanels replace a network of paper poster units. The introduction of Digipanels marks a number of significant firsts in the digital out of home (DOOH) market. Up until now, the company’s DOOH networks have been confined to shopping centres and […]

As part of its OOH media planning, AIB has unveiled a customised billboard for its ‘Belief is Everywhere’ campaign created by Rothco, Starcom and Source. Utilising the full width of the 240 sheet, it is the largest special build ever produced in the Irish market. Located in Ranelagh, the ad is an iteration of the AIB […]

To promote three million discounted seats in its January sale, Aer Lingus ran an out of home campaign using classic outdoor poster formats, digital screens and a special build. The campaign aims to build awareness of the sale, connect with an in-market audience and drive conversion. Multiple data triggers were included using PML Group’s Dynamic […]

PML Group played host to a cross section of the media and creative advertising industry in Ireland this week. The location-based marketing agency showcased out of home’s (OOH) role in real world marketing and highlighted examples of some current outstanding creative work at their Now & Next industry breakfast in the RHA Gallery on Ely […]

PML Group has released figures on the out of home sector ahead of the release of its third quarterly Posterwatch report for 2018. Quarter three saw saw a four per cent growth to date (cycles 1-20), compared to the same period last year. Campaigns that helped fuel the growth included TV3 Group’s rebrand to Virgin […]

Most rail and bus commuters say they rely too much on their mobile phone and realise the impact it has on their lives, the latest Work.Shop.Play survey by Exterion Media shows. The phone usage and habits study is based on interviews with the 5,200 panel members last month. The survey gives insights into phone plan […]

Aer Lingus has announced its September sale and has embarked on an OOH advertising burst to promote the seat bonanza using multiple data triggers. As part of the campaign, the airline carrier has launched contextual 48 sheets and dynamic digital screens, promoting the airline’s range of winter breaks and earn front of mind awareness. The ads […]