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Online insurance brand its4women.ie and its agency BConnected Media have teamed up with Adbarrier out of home to launch the first in-carpark display targeting female motorists. The €300,000 campaign will run in major car parks across Dublin, Limerick, Kildare, Wexford, Kilkenny, Sligo, Galway, Westmeath and Cork until the end of 2019. Its4Women provides car, travel and […]

It’s time to dust off the runners and round up all volunteers ahead of one of the biggest dates in Ireland’s summer calendar, the VHI Women’s Mini Marathon. As preparations continue, VHI has launched a Dynamic digital out of home (DOOH) campaign encouraging women in Ireland to sign up for the event now in its […]

The Monopoly promotion is back at McDonald’s. 2019 marks the promotion’s fourth year and this time the fast food restaurant chain is offering customers over two million prizes, including €10,000 cash prizes, €5,000 cash prizes, holiday vouchers, game consoles and food and drink prizes. Changes to the promotion include the removal of a ‘go large’ […]

BoyleSports has been Cheltenham ready this week by building anticipation for the iconic festival with a series of digital out of home (DOOH) introducing countdown triggers. With 28 races across the four-day festival, the bookmaker creates a call to action with triggers counting down each race and content showcasing the name and time of the race. […]

Exterion Media’s partnership with Pulse Smart Hub has launched with a network of 32 digital out of home (DOOH) screens located across Belfast city centre. The slimline Pulse Smart Hubs include free wi-fi, free local and national calls, mobile phone charging, visitor way-finders and various well-being improvements including life-saving defibrillators. The new DOOH network made its […]

Tourism NI took to out of home (OOH) as an exclusive launch partner by dominating the digital content on 18 Belfast city centre screens using Primesight’s new street furniture InLink. The Discover NI showcased a number of destinations to visit across Northern Ireland. The campaign was run by Genesis Advertising, InLink and PML’s Belfast office. […]

PML Group has announced the winners of its annual Poster Impact Awards. The awards recognise the stand-out OOH campaigns from 2018 which led the way in recall and creative rating, as judged by Irish consumers. The most effective campaigns based on these metrics are awarded across 10 categories, based on research carried out by Ipsos […]

Irish bookmaker Paddy Power have engaged in some more mischief as Ireland takes on England in the Six Nations rugby at the Aviva Stadium this weekend. The bookies erected four giant posters across different locations in and around the capital to stir up some pre-match banter between two of the most famous rivals in the tournament. […]

JCDecaux have launched a brand new network of 43 digital screens in Dublin city centre. The Digipanels replace a network of paper poster units. The introduction of Digipanels marks a number of significant firsts in the digital out of home (DOOH) market. Up until now, the company’s DOOH networks have been confined to shopping centres and […]

As part of its OOH media planning, AIB has unveiled a customised billboard for its ‘Belief is Everywhere’ campaign created by Rothco, Starcom and Source. Utilising the full width of the 240 sheet, it is the largest special build ever produced in the Irish market. Located in Ranelagh, the ad is an iteration of the AIB […]

To promote three million discounted seats in its January sale, Aer Lingus ran an out of home campaign using classic outdoor poster formats, digital screens and a special build. The campaign aims to build awareness of the sale, connect with an in-market audience and drive conversion. Multiple data triggers were included using PML Group’s Dynamic […]