The mortgage department at EBS has launched a new out of home (OOH) campaign directly meeting Bank of Ireland’s call to ‘Begin’ head-on with a wink, asking those those thinking of entering the mortgage market to consider their options before they begin and ‘Look a Little Further’ with EBS. The ads will run for the […]
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Harrison replaces Dilleen at Kinetic
Out of home agency Kinetic Ireland has appointed Michelle Harrison as communications manager following the departure of Grainne Dilleen. Harrison will work with the marketing team, compiling key content and taking responsibility for the production of internal and external communications. Her work will also involve building and maintaining social media and online channels. She joins […]
Guinness taps into Irish summertime
Guinness has launched its summer OOH campaign ‘Guinness Time’ and it includes Dynamic scheduling to leverage the ever-changing Irish summer weather. The message, served by PML Group’s Dynamic platform, is based on weather conditions with ‘It’s Hot. We’re Cold. Guinness Time.’ displaying when the temperature reaches or surpasses 18 degrees. Should it rain, the creative […]
Cosc’s new ads highlight sexual violence
An interactive digital out of home (DOOH) campaign from Cosc – The National Office for the Prevention of Domestic, Sexual and Gender-based Violence – is highlighting the prevalence of excuses used by Irish people for sexual harassment and sexual violence. ‘No Excuses’ uses a real-time social media feed to post comments from Twitter over the […]
Paddy Power pokes fun at Eurovision
Paddy Power is running a light-hearted out of home (OOH) campaign in the run-up to this weekend’s Eurovision in Israel. Working alongside OMD Ireland, Kinetic and Micromedia’s experiential division, Beyond, the Flash OOH campaign involves a pop up shop on Dublin’s Camden Street decorated with bespoke banners with music impresario Louis Walsh. The ad calls […]
Adbarrier opens up car parks for Its4women.ie
Online insurance brand its4women.ie and its agency BConnected Media have teamed up with Adbarrier out of home to launch the first in-carpark display targeting female motorists. The €300,000 campaign will run in major car parks across Dublin, Limerick, Kildare, Wexford, Kilkenny, Sligo, Galway, Westmeath and Cork until the end of 2019. Its4Women provides car, travel and […]
VHI looks to DOOH in run-up to mini marathon
It’s time to dust off the runners and round up all volunteers ahead of one of the biggest dates in Ireland’s summer calendar, the VHI Women’s Mini Marathon. As preparations continue, VHI has launched a Dynamic digital out of home (DOOH) campaign encouraging women in Ireland to sign up for the event now in its […]
McDonald’s again game for Monopoly on OOH
The Monopoly promotion is back at McDonald’s. 2019 marks the promotion’s fourth year and this time the fast food restaurant chain is offering customers over two million prizes, including €10,000 cash prizes, €5,000 cash prizes, holiday vouchers, game consoles and food and drink prizes. Changes to the promotion include the removal of a ‘go large’ […]
BoyleSports runs Cheltenham ads
BoyleSports has been Cheltenham ready this week by building anticipation for the iconic festival with a series of digital out of home (DOOH) introducing countdown triggers. With 28 races across the four-day festival, the bookmaker creates a call to action with triggers counting down each race and content showcasing the name and time of the race. […]
Exterion rolls out first 32 Pulse hubs in Belfast
Exterion Media’s partnership with Pulse Smart Hub has launched with a network of 32 digital out of home (DOOH) screens located across Belfast city centre. The slimline Pulse Smart Hubs include free wi-fi, free local and national calls, mobile phone charging, visitor way-finders and various well-being improvements including life-saving defibrillators. The new DOOH network made its […]
Tourism NI sets its sites exclusively on InLink
Tourism NI took to out of home (OOH) as an exclusive launch partner by dominating the digital content on 18 Belfast city centre screens using Primesight’s new street furniture InLink. The Discover NI showcased a number of destinations to visit across Northern Ireland. The campaign was run by Genesis Advertising, InLink and PML’s Belfast office. […]
PML Group announces latest top poster winners
PML Group has announced the winners of its annual Poster Impact Awards. The awards recognise the stand-out OOH campaigns from 2018 which led the way in recall and creative rating, as judged by Irish consumers. The most effective campaigns based on these metrics are awarded across 10 categories, based on research carried out by Ipsos […]
Paddy Power makes mischief around big game
Irish bookmaker Paddy Power have engaged in some more mischief as Ireland takes on England in the Six Nations rugby at the Aviva Stadium this weekend. The bookies erected four giant posters across different locations in and around the capital to stir up some pre-match banter between two of the most famous rivals in the tournament. […]
