Bonfire has won a new product launch account for Revive Active after a creative contest. The agency is now at production stage on the launch campaign for the third quarter of the year. Bonfire, which was founded by Ian Doherty and Seán Hynes, has been hired to create a new brand in the parcel locker […]
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Grocery and everyday items shift online – Dentsu
Nearly two thirds of people agree that they have changed their shopping behaviours due to Covid-19 and a quarter of people are now shopping for day-to-day items online more often, a report by Dentsu Ireland indicates. While there has been a significant pivot to online retail, shopping for day-to-day items has remained mainly in-store, particularly […]
Fáilte Ireland launches €4m staycation campaign
Fáilte Ireland has launched a new €4 million domestic marketing campaign as the country’s tourism sector prepares to reopen. The ‘Keep Discovering’ campaign created by Accenture Interactive’s Rothco aims to drive domestic holidays for the remainder of the year and help to reboot and rebuild tourism activity, particularly during the summer months. The campaign runs […]
SuperValu named top marketing team at AIMs
Musgrave’s SuperValu was voted marketing team of the year at the Marketing Institute’s All Ireland Marketing Awards, aka the AIMs. The awards salute marketing achievements across 19 categories. The SuperValu team, which was led by Shane Lynch, were also honoured with a second prize, taking home the client agency collaboration award with TBWA. SSE Airtricity […]
DMG’s Extra.ie targets Ireland’s staycationers
DMG Media Ireland has today launched ‘Look Up Ireland’, a new dedicated travel news section on Extra.ie, delivering staycationers with news and articles about travelling in Ireland. With county-by-county travel restrictions eased and families across Ireland planning their holiday breaks, the new section covers places to go, things to see and places to eat. The […]
Core Sponsorship to handle four rugby provinces
Core Sponsorship has been appointed by the IRFU’s all four Irish rugby provinces to provide data-led intelligence services including on-going audience measurement and reporting, sponsor exposure and fan insights. Working with their international network, Publicis Sport & Entertainment, Core will provide insights on fan bases in Ireland and overseas. Core will work alongside the commercial […]
Fáilte Ireland boss for Marketing Society talk
Paul Kelly, chief executive, Fáilte Ireland, will be the guest speaker as part of a lunch time presentation hosted by the Marketing Society next month. An experienced marketer from his days working at Diageo, Aviva and UCD Smurfit Graduate Business School, Kelly will speak about the unprecedented challenges facing the tourism sector in Ireland. The […]
Tesco sponsors bake-off for Temple Street funds
Tesco Ireland is calling on shoppers to support this year’s Great Irish Bake fundraiser to raise much ‘kneaded’ dough for Temple Street Children’s Hospital. Tesco customers have until this Sunday to support the initiative by donating €1 at the till or at the checkout online, with all funds raised going to Children’s Health Foundation Temple […]
Top marketer Michael O’Rourke remembered
In a year when marketing has lost of some of its greats, it was with deep sadness that we heard of Michael O’Rourke’s death on May 7. A true gentleman, Michael was unusual in many ways. He was an accountant who became a marketer. He was a company man who became an entrepreneur. He was […]
Core study says most Irish people now optimistic
The latest monthly research by Core shows that 63 per cent of Irish people are now optimistic the country can overcome the Covid-19 pandemic while 73 per cent of those that were aware that a million vaccines had been administered by late April “felt happy about it”. Some 72 per cent of people who got […]
PR agency Weber Shandwick rebrands as Káno
Weber Shandwick Ireland has rebranded as Káno Communications following the agency’s MBO by managing director Siobhan Molloy (above) for an undisclosed sum last September. Now an independent full-service PR agency, it remains Irish partner to the Weber Shandwick network, which is part of Interpublic-IPG and whose slogan is ‘We Solve’. The rebrand was inspired by […]
Dubliners keen to be outdoors again, PML reports
The vast majority of Dubliners are keen to get back to various social, leisure and retail activities in the summer ahead. A new research study from PML Group and Ipsos MRBI, called Stepping Out, shows that dining out, outdoor entertainment, pub visits and attending sporting events are high on the agenda of things to do […]
PR firm Elevate to host media webinar
Elevate PR, run by Emma Kelly (pictured), will host a free webinar, entitled ‘The Future of the Media’, later this month. At a time of major change brought about by the Covid-19 pandemic, an industry panel will explore the various trends which are impacting on the the Irish media landscape and try to shed some […]
