The Institute of Advertising Practitioners in Ireland (IAPI) voted four new directors onto the board at this week’s AGM. They are Aoife McCleary, senior copywriter, In the Company of Huskies, who will join the creative council and Robert McDermott, financial controller, IPG Mediabrands Ireland, who will become the institute’s new treasurer. Stha Banks (above), head of […]
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PR man rebrands agency as Relevant
After undergoing a full re-evaluation of his business, PR consultant David O’Brien has changed the name of his agency from Commsolver to Relevant. With a new name and look comes a new vision and service offering from an agency that specialises in corporate, B2B and B2C communications and has a 20-year track record in Ireland […]
One in four would prefer elite sport to stop
In a world where people expect a resounding sense of satisfaction that something new, different and live in the way of sport was gracing our screens, the reality is that only 30 per cent of Irish people are thrilled to see elite sport continue under tighter Covid-19 restrictions, while as many as one in four […]
ASAI’s Twomey assumes new European role
The CEO of the Advertising Standards Authority for Ireland (ASAI) Orla Twomey has been appointed vice chair of the European Advertising Standards of Alliance (EASA) self-regulation body. The ASAI is a founding member of EASA, a non-profit organisation based in Brussels which represents 28 European advertising self-regulatory organisations (SROs). EASA also acts on behalf of […]
Woodie’s festive ad homes in on community
Created by Rothco, the Woodie’s Christmas ad tells the story of an elderly woman, Mrs. Higgins. She’s the matriarch of her community, loved by her neighbours and known for her creaky front gate falling off at the hinge. As her neighbours decorate their homes for the festive season, an unexpected character does something special for […]
Reach gets green light on Star purchase
The publisher of the Irish Mirror will be the new owner of the Irish Daily Star newspaper and websites after it was cleared by the Minister for Media Catherine Martin. Reach had a half share in the tabloid in a joint venture with Independent News and Media (INM) as part of the publisher’s acquisition of […]
Core reports strong uptake in TV viewing
The latest Level 5 lockdown has seen Irish people increase their consumption of TV and video-on-demand with live TV viewership up by six per cent year-on-year and streaming activity also on the up, a new study by Core indicates. After a spring spike driven by a huge interest in news bulletins, live TV viewership declined during […]
RTÉ’s news boss to give NUI Galway lecture
RTÉ news and current affairs managing director Jon Williams will give the 2020 John Cunningham Journalism Lecture in a virtual conference hosted by NUI Galway. Apropos of RTÉ’s current house ads, Williams will discuss ‘Why the Truth Matters’, including the importance of public service journalism and the dangers of misinformation. It is the second year […]
Guinness gets behind festive Gogglebox
Virgin Media Solutions (VMS) has agreed a deal for an undisclosed sum with Diageo to secure Guinness as the brand partner of the first ever Gogglebox Ireland Christmas special which will be aired on Virgin Media One at 9pm on Wednesday, December 9. The latest series of Gogglebox Ireland (S6) delivered a record total views […]
Ex-Rothco duo’s agency plans to weave magic
Former Rothco executives Claire Corbett and Sally Oldfield have set up a new agency called All Kinds of Magic. Corbett says the new venture’s mission is to change the destiny of creative businesses in need of renewed relevance and long-term value. They plan to work with owners and leaders in need of stability and growth […]
Three goes with Christmas theme
Three has a new TV ad with a Christmas story entitled ‘Everyone’s a Kid at Christmas’. Christmas is a time for connecting and with a different type of holiday season on the horizon, staying connected matters now more than ever. The ad shows that no matter where you are this Christmas, you can still share […]
Betway and Mirror play football game
Betway and Reach have teamed up in a new partnership that sees Betway sponsor a Mirror football game on Irishmirror.ie for the 2020/21 football season. Every month over 1.4 million Irish people rely on Mirror Football for the latest news on their football team, whether it’s the Eirtricity League, the Boys in Green or the Premier […]
Dublin Zoo makes urgent appeal for funds
Dublin Zoo has warned that it may have to close permanently due to the impact of the pandemic unless it can raise urgent funds. The zoo, which first opened its gates in 1830, has been closed to the public because of coronavirus restrictions, but must still meet the cost of feeding and upkeep of the […]
