Fáilte Ireland and RTÉ have joined forces for the new TV holiday show No Place Like Home. Building on Fáilte Ireland’s current domestic marketing campaign, ‘Ireland, Make a Break for It’, the four-part series hosted by seasoned home and overseas traveller Kathryn Thomas (pictured) starts this Sunday at 6.30pm on RTÉ One and runs for […]
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Ad of the Month – National Lottery
Core has rolled out a new TV ad for Premier Lotteries Ireland’s National Lottery called ‘Dreams Can Come True.’ It tells the story of golfer Taidgh, who, it turns out, is not so gifted at the sport. Undeterred, he continues to play the game he so loves and one day takes a shot which, following […]
Diageo lights up summer with Rockshore OOH
Diageo’s Rockshore brand has expanded further with the introduction of Rockshore Light joining the cider and lager product lines. Employing PML Group’s Liveposter platform, the current campaign offers the brand a chance to promote both variants in rotation and when most relevant. Rockshore Light is on display throughout cycle 16 up to Sunday, August 9. […]
Newstalk makes changes to weekday shows
Newstalk has unveiled a new weekday schedule which sees lunchtime presenter Ciara Kelly join Shane Coleman (pictured) as co-anchor of the talk station’s breakfast show. Kelly, who took over from George Hook on the midday slot three years ago, will be replaced by news anchor and Breakfast Briefing and Between the Lines presenter Andrea Gilligan. […]
TBWA sends up Tampax ad ban
TBWA\Dublin has decided that humour might be the best way of making a point about a controversial and widely surprising decision by creating an ad which parodies the recent move by the Advertising Standards of Ireland (ASAI) to pull Procter & Gamble’s Tampax ‘Tampons & Tea’ TV commercial where two women discuss how best to […]
HSE Covid-19 again tops BrandShout list
The Government’s HSE Covid-19 campaign devised by TBWA\Dublin and Spark Foundry has again topped the BrandShout list of most recalled ads by Irish consumers in July after first becoming the league leader in April, research by Ipsos MRBI for Marketing.ie shows. The Covid-19 ads have run across all media since the coronavirus outbreak. German discounter […]
Most Dubliners to shop in-store, PML reports
Research by PML Group shows that more than three quarters of Dubliners intend to carry out the bulk of their grocery shopping in-store over the next six months. At a topline level, 76 per cent of respondents said they intend to shop primarily in-store in the short to medium term, with 11 per cent going […]
Exterion study shows outdoor ads hold up
The number of consumers exposed to out of home (OOH) ads is in line with industry norms, the latest Exterion Media WorkShopPlay survey shows. Despite the current circumstances relating to the Covid-19 pandemic, OOH advertising is delivering high levels of audiences with 83 per cent of those surveyed noticing an ad in the past week. […]
Folk adds Windsor Motors account after pitches
Dublin creative agency Folk Wunderman Thompson has won the Windsor Motors account in a contest with a number of unnamed agencies. It comes on the back of Folk also winning Kraft Heinz business earlier this year, along with the decision by Centrica to award its Bord Gáis Energy account to the agency as part of […]
AAI boss urges “sensible approach” to food ads
After the announcement by the government in Britain to introduce a ban on TV ads for food and drink brands before the 9pm watershed and axe certain promotions, the Association of Advertisers in Ireland (AAI) has urged that the health authorities, Government, consumers and advertisers in Ireland should act sensibly in trying to tackle obesity. […]
Netflix subs now around 550,000
The number of paid subscribers to Netflix in Ireland may now be as many as 550,000, a new report by Core indicates. Netflix does not release official sub figures by market. An estimated 63 per cent of Irish people now have access to the streamed service, although the study does not include households that ‘piggyback’ […]
Vodafone backs Lions 2021 tour
Vodafone will sponsor next year’s British & Irish Lions tour of South Africa to the tune of around €5.5 million when it kicks off with a game against the DHL Stormers in Cape Town in early July. Vodafone’s logo will appear on the front of the Lions’ team shirt and the company will provide communications […]
Onside says sponsorship deals down by 86%
The impact of the Covid-19 pandemic on sponsorship deals has been sizeable with the Onside agency run by John Trainor (above) reporting an 86 per cent drop in deals across April and May, with some slow recovery starting in June with new campaigns such as the RTE Does Comic Relief supported by sponsors such as […]
