Men’s health charity Movember and creative agency In the Company of Huskies have collaborated to light up Dublin’s iconic Poolbeg Chimneys with a message of solidarity, ‘Together We Stand’, to launch Movember’s ‘Conversation Piece’ campaign. During these difficult Covid-19 pandemic times, people’s mental health is as important as ever. Movember recently conducted research reveals that one […]
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Shoppers support local during virus lockdown
Shoppers in Ireland chose to ‘support local’ during the Covid-19 crisis, spending €178 million on Irish sourced grocery products in the four weeks ending May 17. It is an extra €35m spent on local products compared to the same period in 2019, Nielsen reports. Alcohol remains the fastest overall growing grocery category as pubs and […]
Most top Irish advertisers to cut spend by 22%
As many as 12 of Ireland’s top 20 advertisers among the 40 leading brands that account for €160 million of media spend plan to reduce their budgets for the rest of the year, a report for Ebiquity Marsh, in line with the group’s recent global survey. Local budgets are due to drop by 22 per […]
Line Lite idea aimed at cutting shop queues
Developers of a new digital booking system that allows customers to pre-book shop visits are in talks with leading Irish retailers. Line Lite is aimed at helping retailers minimise queues while maximising footfall under social distancing rules. The concept was developed by hospitality consultant Anthony Remedy (pictured) and software expert John O’Neill. Remedy, a promoter […]
VMTV helps Irish SMEs with €1m support scheme
Virgin Media Television (VMTV) has launched a €1 million support fund for companies affected by the Covid-19 coronavirus crisis, providing them with promotions across its network. The broadband and pay-TV operator, which operates three free-to-air channels and Virgin Media Sport, is supporting small and medium-sized (SMEs) businesses with a national platform. Companies are being invited […]
Ervia appoints Publicis and OMD
State utilities group Ervia has appointed two new agencies to handle its advertising, Publicis Dublin for creative services and OMD to handle its media buying and planning, after a lengthy review. Eight agencies had pitched for the business, which comprises Irish Water and Gas Networks Ireland. The creative incumbent, Rothco Accenture Interactive, did not re-pitch. […]
Safefood gets fired up with DOOH barbeque ads
Safefood is gearing up for the surge in barbeques over the June bank holiday weekend with a dynamically triggered digital out of home (DOOH) campaign on display this weekend. Promoting food safety awareness and highlighting the dangers of undercooked burgers, the campaign incorporates a temperature trigger via PML Group’s Liveposter platform. The trigger variable prompts […]
An Post highest-rated brand during Covid-19
An Post has emerged as the nation’s most highly-rated brand in how it has responded to the Covid-19 coronavirus crisis, some way ahead of the country’s supermarkets and public transport companies, a ‘Now Next’ report by Genesis shows. Supermarkets and the HSE are seen as having done the most to help Irish people cope with […]
Most consumers endorse Guaranteed Irish mark
A new report by Guaranteed Irish claims that 83 per cent of consumers see the mark as a way of helping the local economy through the Covid-19 coronavirus crisis. Additionally, the study says 63 per cent of consumers surveyed declared a preference to buy Guaranteed Irish brands from Irish business/retailers when shopping during the pandemic. […]
Danone launches new range of yogurts
TV and radio personality Lucy Kennedy helped launch Danone Dairy Ireland’s new yogurt range, called simply; Danone. The range is targeted at consumers looking to improve their eating habits and the planet with simple, recognisable ingredients, like milk, live yogurt cultures and fruit and veg combinations, with no added sugar or replacement sweeteners. The new […]
Bradley Brand to support SEI for three years
Bradley Brand has agreed an initial three-year partnership with Social Entrepreneurs Ireland (SEI), the not-for-profit body which supports social entrepreneurs in Ireland. The agency will provide brand strategy, marketing content and design services on “a largely pro bono basis” to SEI, whose mission is to back people with business solutions to social problems. Since its […]
HSE Covid-19 ads again top BrandShout
The Government’s HSE Covid-19 campaign devised by TBWA\Dublin and Spark Foundry topped the BrandShout list of most recalled ads by Irish consumers in May after becoming the league leader in April, research by Ipsos MRBI for Marketing.ie shows. The Covid-19 ads have been running across all media since the coronavirus outbreak began in March. German […]
Marketing.ie reaches out to remote readers
As most people in Irish marketing, advertising and media are now working remotely, Marketing.ie is reaching out to its database and asking readers to provide their home address details so they can continue to receive print copies of the magazine and keep up to speed with all the latest industry news and features when print […]
