Irish PR agency PR360’s ‘Today’s Mum’ campaign has been nominated for the Nicholas Hall Colin Borg creative award, a European honour for the best creativity in OTC advertising in film, TV, internet or out of home media. Launched last September, ‘Today’s Mum’ promoted Sudocrem’s Care & Protect ointment, the brand’s first new product in 90 years. […]
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Tourism Ireland shares director’s cut of hit ad
The director’s cut of one of Ireland’s most memorable and best-loved tourism ads has been shared for the first time ever by Tourism Ireland, to celebrate the 25th anniversary of The Cranberries debut album, Everybody Else is Doing it, So Why Can’t We. Created by Peter Owens, the ad was directed by Sharon Maguire, who […]
Ford gives Today FM’s Dermot & Dave show a lift
Ford is the new sponsor for Dermot & Dave’s mid-morning show on Today FM. The deal was brokered by Media Central for Today FM and Ford’s media agency, Mindshare. The sponsorship will see Ford ‘Go Further’ with the show through taglines, stings, outside broadcasts, native and video content integrating the brand across all the station’s platforms. Ford […]
Lee sells Strategem to US ad agency
Dublin digital agency Strategem iLabs, founded by Keith Lee, has been sold to Boston ad agency Connelly Partners for an undisclosed sum. The deal involves the creation of 65 new jobs in the next three years. Strategem has been renamed Connelly Partners (Dublin). Lee will run the business from its Irishtown offices as its new […]
Core shortlisted for best search award
Core, the media and marketing services group, has been shortlisted for best large integrated search agency at the European Search Awards (ESA), which recognise digital marketing excellence and celebrate the best in SEO, PPC, digital and content marketing in Europe. Core is one of just 10 agencies from across Europe nominated in the category. The ESA […]
Radio Nova raises €75k to help homeless people
A two-day charity event saw Nova turn over its airwaves recently to raise €74,553 to fight homelessness in Dublin. It is the fourth year Nova has asked for donations from members of the public and local businesses. This year, Applegreen and Bord Gais Energy joined the initiative to help people who are homeless or are at risk […]
Governey joins board of directors at Walsh PR
Maeve Governey has been promoted to the board of directors at Walsh PR. She joined the agency as client director in 2014 and was made deputy MD last year, with responsibility for client service and new business. Her career spans almost two decades working in PR, including stays at Hill & Knowlton, Heneghan and Cullen Communications. She […]
Nielsen says cold snap fired up grocery market
The Beast from the East and Storm Emma may have caused havoc to travel across the country but the cold snap provided a huge boost to the Irish grocery market, a report by Nielsen on retail performance data indicates. Shoppers spent €9.6 million more on groceries, up by four per cent, in the week of the […]
Dynamo wins Transform gold for Today FM
Dublin branding agency Dynamo took gold at the ninth annual Transform Awards Europe in London for the new brand identity it created for Communcorp’s Today FM radio station. The work was judged best visual identity in the tech, media and telco sector. Today FM came to Dynamo with the challenge of evolving their brand identity to […]
Verve wins for Pimm’s at UK sponsorship awards
Verve the Live Agency were celebrating at the UK Sponsorship Awards at the Grosvenor Hotel in London this week. The agency picked up a gong for their management of the Pimm’s All England Tennis Club pourage activation for Diageo. The campaign was designed to promote, activate and enhance the experience of Pimm’s fans at Wimbledon. The […]
Communicorp complied with rules, BAI says
Communicorp (CGL) did not contravene compliance rules as laid down by the Broadcasting Authority of Ireland (BAI) in relation to the radio group banning Irish Times journalists from its shows, a statement by the BAI has confirmed. Following a request from the authority, the BAI considered whether any issues arose in respect of CGL complying with […]
Boy takes pride in sharing his mum’s cookies
They say kids always tell the truth, but can we really believe them when it comes to cookies? That’s the idea behind a new French TV ad, “Maman, la plus belle du monde”, for the Intermarché supermarket where a young boy who proudly offers Chabrior cookies to everyone he happens upon, bragging about how his mom baked them. But […]
Gordon to step down at Glanbia Foods
Colin Gordon is to leave his role as CEO of Glanbia Consumer Foods (GCF) to embark on a new direction in his career. Gordon has 33 years experience working in FMCG and played a pivotal role in developing Glanbia brands such as Avonmore milk and Kilmeaden cheese. He joined Glanbia in 2005 from C&C where […]
