Eurospar has launched a new community initiative aimed at delivering a defibrillator to all 50 of its stores nationwide and in many areas not served with the life-saving device. RTÉ’s Michael Lyster launched the initiative with Eurospar managing director Malachy Hanberry and David Menzies, co-chair and medical director at Cardiac First Responders (CFR) Ireland. […]
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McGregor fight signed up by Sky Sports Box Office
Sky Sports Box Office (SBO) will show the fight between undefeated former world champion boxer Floyd Mayweather and current UFC lightweight champion Conor McGregor. The event sees the two worlds of professional boxing and UFC collide at T-Mobile Arena in Las Vegas on August 26, and is available to Sky subscribers on its Sports Box Office […]
Toyota launches Face It Down road safety app
Toyota Ireland has launched an app aimed at saving lives on Irish roads. The free ‘Face It Down’ app for iPhone and Android was produced in partnership with the RSA and Topaz. It will reward all drivers for putting their phone face down when driving, allowing them to redeem the points for a complimentary hot drink […]
Tesco to cherish family theme in its new ads
Picture your family. Who do you see? We all see something different. But what if you were asked what they mean to you? Or how they make you feel? Our answers may be remarkably alike. Though each and every family is unique, their meaning in our lives is something we all share. This importance of family […]
JNLR book shows strong results for RTE Radio
The latest Joint National Listenership Research (JNLR) from Ipsos MRBI for the year from July 2016 to June this year shows “a strong book for RTE Radio”, Carat reports. Radio 1 and 2FM posted increases of 30,000 and 32,000 year-on-year respectively for the key measure of listened yesterday. Today FM was down by 17,000, while […]
Adtower signs deal with Canada’s BroadSign
Adtower digital media out of home (OOH) advertising has entered an agreement with Canadian company BroadSign enabling it to extend its platform with the launch of automated digital signage content management system. Based in Montreal, BroadSign provides a cloud-based platform for automating digital signage content management workflow. Its software powers over 120,000 displays in over 40 […]
Most people happy Varadkar has replaced Kenny
After the six-year run of Enda Kenny as Taoiseach, Leo Varadkar has earned a 65 per cent positive reaction from 1,000 Irish adults. In a survey by iReach, 65 per cent of respondents are pleased with Varadkar’s replacement of Enda Kenny, with 62 per cent of those agreeing that the new prime minster “represents modern, […]
Exterion Media’s Live! delivers transport options
Exterion Media has announced the launch of Live! The new brand defines the experiential opportunities available across the CIÉ rail and bus network. Live! is dedicated to working with clients to ensure that their brand activation campaigns are executed in a seamless manner while maximising the opportunity to engage with commuters on their daily journeys. […]
Chernobyl to be Sky’s first HBO mini-series
Chernobyl, based on powerful real-life events, is to be the first commission from Sky and HBO’s high-end drama partnership announced earlier this year. The five-part mini-series will dramatise the true story of one of the worst man-made catastrophes in history and the men and women who made sacrifices to save Europe from unimaginable disaster. Starring […]
IBI endorses FF proposals for independent radio
The Independent Broadcasters of Ireland (IBI), the body representing 34 local, regional and national independent radio stations, have welcomed the Fianna Fáil publication of draft broadcasting legislation as “a major breakthrough” in reforming Irish broadcasting. The IBI says the proposals recognise the independent radio’s public service role and helps to launch a new scheme to […]
Radical wins major honours for content work
Core Media’s agency Radical has won two awards at the global Content Marketing Awards. The agency achieved the honours in the best content marketing work in technology and the highest conversion response from a content programme categories, seeing off global competition. The awards are run by the Content Marketing Institute (CMI). CMI is the world’s best established […]
Just Eat hops on board as Dublin Bikes partner
Dublin City Council (DCC) and JCDecaux Ireland have signed up Just Eat as the new commercial partner of dublinbikes in a €2.25 million three-year deal. The food delivery brand replaces Coca-Cola’s Coke Zero. The new branded bikes will be visible on Dublin streets from the end of August. As well as the bikes’ livery, docking […]
BGE rolls out back to school switch ads
Bord Gáis Energy (BGE) is thinking about parents planning for the back to school rush with the launch of a new ad campaign offering customers who switch their electricity to them 10 per cent off their standard electricity rates and a €75 Tesco gift card. The 40-second TVC was developed by Publicis, with Sheena Denneny and Eibhín […]
