DDFH&B and OMD added another effectiveness accolade at the 20th aanual European Advertising Effectiveness (Effie) awards in Brussels. The EACA Euro Effie Awards are considered the gold standard in marketing communications effectiveness, rewarding campaigns for advertising effectiveness in two or more European markets since 1996. It is the first time ever an Irish campaign – ‘Pure […]
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Imagine signs up to BEcause global network
Experiential marketing agency Imagine has become part of the global experiential marketing network BEcause. The new partnership will see Imagine rebranded as BEcause Ireland. Founded in 2005, Imagine is run by brothers Jonny and Paddy Davis. The agency currently works with brand owners on experiential, corporate event and shopper marketing campaigns. Clients include Renault, Communicorp, […]
Three finalists in line for Marketer of the Year
The shortlist for this year’s Marketer of the Year award has been confirmed. The three finalists are Largo Foods’ head of marketing Alina Ui Chaollai, Adam Bacon, VHI’s head of marketing and Dervila McGarry for her strategies at Aer Lingus. The next stage of the competition sees the three marketers attend interviews with the judges. […]
Two thirds of adults unhappy with rates
Research from Irish Life has revealed increasing dissatisfaction with interest rates on deposit accounts, with two thirds of adults in Ireland unhappy with the rate of returns they are receiving. It represents a rise of ten per cent on figures from March this year. There also seems to be a lack of awareness around interest rates […]
Young marketers push thought leadership
Young marketers from across the industry attended the Marketing Society Future Council’s first event in Foley’s on Merrion Row. Aimed at marketing professionals with 3-5-years’ experience, the ‘Influencing the Influencers’ forum saw the audience receive advice from the panel of speakers on how to be more influential within their careers. With a breadth of experience across the […]
IADT marketing lecturer Barry McIntyre dies
Barry McIntyre, lecturer in marketing at the Institute of Art Design & Technology (IADT) in Dun Laoghaire, has died suddenly, just a few days after his 60th birthday. He became marketing lecturer at the college in 2000. A popular figure in the advertising industry, he started his career in the Irish Press, working alongside Donie […]
TAM unveils tool for measuring across devices
Television Audience Measurement (TAM) Ireland launched a plan for monitoring viewing across all devices – TV, laptop/PC, tablet and smartphone at a conference for advertisers and agencies in the Aviva Stadium. TAM will deliver the Video Integration Strategy for a Total Audience – or Vista for short – across four stages, TAM chief executive Jill […]
Red FM scores treble at PPI Radio Awards
Cork’s Red FM scored a treble at this year’s PPI Radio Awards, including music station of the year. Comedian and Today FM DJ Dermot Whelan presented the awards which were attended by over 700 guests. Red FM also went home with best breakfast programme for the KC Show (pictured) and best interactive speech programme for […]
Shortlist for journalism awards announced
From a record number of 1,200 entries for this year’s NewsBrands Ireland Journalism Awards the competition has been narrowed down to a shortlist of 141 entries across 24 categories. All category winners are eligible for the Journalist of the Year gong. The shortlist was announced by the judging panel chairman Professor John Horgan. The awards […]
Forties seen as decade of most happiness
Six in ten Irish people are happy with their current age but the forties is most widely regarded as the decade of peak happiness, a ‘I Love My Age’ survey for General Mills’ Yoplait yogurt shows. Most people consider 43 as the age for peak happiness, with men going for 45 as the best age and […]
Adforce signs deal with Californian publishers
Advertising network Adforce.com has agreed a three-year contract with the California Newspaper Publishers Association (CNPA) to provide digital ad services for CNPA members. It is the second of two US deals for the Irish group headed by Colm Grealy (pictured), following a similar deal agreed with the New York Press Service (NYPS) in February. The financial terms […]
Smithwick’s homes in on craft brews with TV ad
Diageo has launched a new TV ad for its Smithwick’s bottled craft beers – Irish Red Ale, Pale Ale and Atlantic Blonde Ale. Called ‘We’re in it, for the love of it’ , it brings together homebrewers and Smithwick’s brewers – from a husband and wife duo, to a computer engineer, a chef and a […]
Coca-Cola in pre-Budget rush to go sugar free
Coca-Cola Ireland has launched Coca-Cola Zero Sugar and its bottlers division is rolling out its Deep RiverRock flavoured waters sugar-free, with no calories. The move is made ahead of the Budget and the Finance Minister Michael Noonan’s plan to introduce a sugar tax. The new recipe is said to bring Coca-Cola Zero Sugar closer to […]
