Research conducted this week by Core Media claims that a quarter of the current Pat Kenny audience on RTÉ Radio 1 is at risk and could move over to his new show on Newstalk. This increases to 52 per cent of Kenny listeners when those who are ‘somewhat likely’ to move channels are included. Based […]
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Musgrave drops Superquinn brand
Musgrave is to change the name of its Superquinn stores to SuperValu from next February. Due to a reorganisation in Superquinn, 102 staff will be made redundant in the next 18 months, reducing the workforce to 2,500 employees in 222 stores. As well as the name change, SuperValu plans to invest €10 million to complete […]
M&S to close four Irish stores
Following a strategic store review, British high street retailer Marks & Spencer is to close four of its stores in the Republic of Ireland in the coming weeks resulting in 180 redundancies, the company has confirmed in a statement issued by its PR agency, WHPR. The four stores which are due to close their doors […]
Shuttle bus for Dublin Horse Show
During this year’s Discover Ireland Dublin Horse Show which starts tomorrow and runs until Sunday at the RDS, attendees will be able to avail of the park ’n’ ride acility managed by parkbytext™, which will be in operation from Muckross College Park, Donnybrook, Dublin 4 and UCD, off the N11. A shuttle bus will run […]
Mediaworks tops Twitter league
When it comes to Irish media agencies with declared Twitter followers, Mediaworks tops the list by some distance. A study by Mediaworks director Fiona Field (pictured), found that the Core Media agency is by far the most active on Twitter with 4,002 followers. Group M’s Mindshare is in second place with 1,910, followed by MediaVest […]
Kenny leaves RTE for Newstalk
RTÉ has confirmed that broadcaster Pat Kenny will not be renewing his contract with RTÉ and is leaving the station to join Newstalk 106-108FM. Kenny (pictured above right, with John McColgan), will host a news and current affairs show from 10am to 12.30pm weekdays from September 2. Kenny joined RTÉ as a part-time radio announcer in […]
IAPI launches mentoring programme
The Institute of Advertising Practitioners in Ireland (IAPI) has launched ‘Mad World Up Close’, a mentoring programme aimed at helping young IAPI members in their professional development and overall understanding of the advertising business. The programme will provide career guidance and expertise through 12 mentors, who are all volunteering their time. In a statement issued by […]
RTE Radio has grounds for hope
RTE Radio has made some ground in the year to the end of June, the latest Joint National Listenership Research (JNLR) shows. On RTE Radio 1, Morning Ireland and the News at One had increases of 6,000 and 8,000, bringing their respective audiences up to 450,000 and 365,000. Pat Kenny (above) was unchanged at 328,000. […]
Language rolls out Londis ads
Londis has launched a new campaign. The independent retail group is said to be investing over €1 million in the campaign over the next year, which includes TV, digital and in-store promotion. The through-the-line campaign, which highlights what makes Londis different to other stores, starts with a 40-second TV ad. The ads emphasise the brand’s […]
Ryanair takes aircraft ads
Ryanair is offering businesses the chance to advertise their brand on its fleet of 303 Boeing 737-800 aircraft. Companies can have their brand featured on four different locations on the Ryanair aircraft, including on the inner and outer winglets, front fuselage and rear fuselage, for a year. The low cost airline, run by Michael O’Leary […]
Subway goes with Pembroke
The Subway sandwich franchise company has appointed Pembroke Communications to handle its public relations in Ireland. Pembroke is being hired to work on consumer, corporate, public affairs and sponsorship activity across its 100-plus store network. Pembroke’s deputy managing director Alan Tyrrell (pictured above) will lead the account with support from Sarah Wagstaff’s consumer team at […]
KBC sees creative pitches
KBC Bank has invited five agencies to make creative presentations. The bank’s head of brand and marketing Aidan Power (pictured), who joined the company from EBS Building Society last year and is the new president of the Association of Advertisers in Ireland (AAI), has lined up three Dublin agencies – Boys and Girls, Chemistry and […]
Setanta rolls out football line-up
Setanta Sports has confirmed the first of their 71 exclusively live Barclays Premier League games for the 2013/14 season which for the first time includes 12:45 Saturday kick-offs on BT Sport. Fans of Ireland’s most supported Barclays Premier League clubs can look forward to Setanta and BT Sport’s first selections as Manchester United, Liverpool and […]