Meas, the body charged with encouraging a responsible attitude to alcohol consumption in Ireland, is reviewing its DrinkAware media currently with Initiative. The body is funded by major drinks companies, including Diageo, Heineken and C&C Group. Meas’s creative work, handled by Language, is not part of the review. Other advertising reviews currently being undertaken include […]
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Dog magazine to be published
The Irish Kennel Club’s first official annual magazine for member dog breeders and dog owners among the general public is to be published in time for the Christmas market. Goldstar Publications has been awarded the contract and publisher Colm Burns said the magazine will appeal to all dog lovers throughout the country. One in three […]
National Lottery out to pitch
Creative agencies have been invited to pitch for the National Lottery currently handled by DDFH&B-JWT. The lottery is regarded as one of the country’s top accounts and it goes out to pitch every three to four years. Before DDFH&B won the business, the business was with McConnells for many years. It is understood that media […]
Fanning to chair food awards
Former McConnells managing director and UCD Smurfit School of Business lecturer John Fanning is to chair Bord Bia’s new food and drink industry awards. Sponsored by Rabobank, the awards recognise excellence in export development, branding, innovation, sustainability, entrepreneurship and home market success. Entries will be assessed by an independent judging panel chaired by Fanning. The […]
Sky to share F1 with BBC
Sky Sports and the BBC are to share live rights to Formula 1 as part of a six-year deal that allows Sky to broadcast every race. Sky will screen live high-definition coverage of every race in the 2012 to 2018 seasons, resulting in considerable savings for the BBC, which will broadcast half of the F1 fixtures. […]
Radio report bad news for Tubridy
His new BBC show may have got off to a lively start but Ryan Tubridy’s morning show on 2fm weekdays continues to lose audience. The latest JNLR survey by Ipsos mrbi indicates the two-hour show which Tubridy took over from Gerry Ryan recorded a drop of 16,000 listeners in the 12 months from July last […]
Connacht Rugby secures Mazda
Mazda has replaced Bank of Ireland as shirt sponsor of Connacht Rugby after 14 years. While no details have been disclosed, the deal is understood to exceed the €100,000 annual fee the bank paid out. The deal will see the use of Mazda cars for Connacht players and club officials, a report in today’s Irish […]
Energia to sponsor The Business
Energy provider Energia has replaced Friends First as sponsor of RTE Radio 1’s The Business. The move is part of a €1 million rebranding investment as Energia drops its Virdian Power identity. Energia Supply will replace the existing Energia brand and Energia Renewables will replace the group’s renewables business. Eco Wind Power and Energia Generation […]
TV3 cancels Unicef fundraiser following Verwoerd sacking
TV3 has confirmed it has cancelled a fundraiser telethon event for Unicef as a result of Melanie Verwoerd’s dismissal from her job as chief executive of Unicef Ireland, the Evening Herald reports. The telethon, due to air on TV3 in October, was expected to raise substantial funds for the children’s charity. TV3 was negotiating a […]
Ryanair in green U-turn
Low fare airline Ryanair plans to radically change its tack on global warming by launching its first green campaign and promoting itself as a low emissions carrier. The move will see Ryanair use the green message in its winter online and print campaigns in tandem with its tried and trusted price-led strategy. Ryanair chief executive […]
Irish International lands Aer Lingus
Irish International has won the Aer Lingus creative account after a four-way contest with Cawley NeaTBWA, DDFH&B-JWT and Publicis QMP. The win sees the national carrier return to the Sandymount agency after some years being handled by Rothco, Dave Cowzer’s Darkhorse and London agency VCCP. Elsewhere, Publicis QMP has won the RTE creative account in […]
Ruddy to join legal firm
John Ruddy has resigned as Checkout editor and is set to join Dublin solicitors firm Matheson Ormsby Prentice (MOP) as communications manager. Ruddy joined the magazine four years ago from PR firm Gibney Communications. In a final editorial, he wrote that for close to 40 years, Checkout has been “the key publication for the Irish grocery […]
Murdoch focuses on Saturday Sun
On the day that Rupert and James Murdoch faced questions from the media committee into the News International hacking scandal at Westminster, the beleaguered newspaper group has decided to adopt a strategy which sees it diverting a large part of its £7.8 million marketing spend to the Saturday edition of the Sun in a bid […]
