Manchester United players John O’Shea and Dimitar Berbatov fronting for Budweiser Budweiser has overtaken its major rival Heineken with a 27 per cent jump in brand value and a four place climb in the Brand Finance Global 500 league of world brands. Budweiser is now ranked 15th overall among the world’s top 500 brands with […]
Blog RSS feed for this section
O2 drops fees for stranded tourists
Telefónica O2 Ireland is waiving charges for standard text messages for customers stranded abroad because of the ongoing volcano situation. O2 subscribers will not be charged for texts from midnight tonight to midnight on Friday to help those unable to return to the country due to flight restrictions. The free SMS offer is available to […]
Decision soon on Eircom-Meteor
Popstar twins Jedward with Debbie Byrne, marketing director, Eircom, at a photocall A decision is expected to be made within the next week on which media agency is to be awarded the lucrative combined Eircom-Meteor account. The telco is planning to appoint a single agency to the business, which is currently shared between WPP’s Mindshare […]
PR consultant Sharon Prior dies
Public relations consultant Sharon Prior has died after a long illness fought with remarkable courage and integrity. She set up Prior Communications in 1994 to specialise in consumer PR. Prior had worked with Kennys and Grayling and was the PR and sponsorship manager for the Tennents Ireland brewer. From her earliest days in Kennys PR, then […]
Crystal Swing performs on Today FM
Fresh from their appearance on The Ellen DeGeneres Show in the US, Crystal Swing featured this morning on The Ray D’Arcy Show on Today FM. The Cork threesome spoke of the experience of appearing on US daytime TV and how it was the “best day of their lives” and the huge exposure it gave them. […]
Javelin wins Zurich creative
Zurich, the worldwide financial services group which formerly traded in Ireland as Eagle Star insurance, has appointed Javelin to handle its creative advertising account following a three-way pitch with new agency Boys and Girls and the advertiser’s incumbent, Cawley NeaTBWA. Publicis is the global agency for Zurich but as Publicis QMP in Dublin handles FBD […]
DDFH&B in line to buy McConnellsintegrated
DDFH&B group boss Jim Donnelly may become the new owner of McConnellsintegrated DDFH&B is expected to buy McConnellsintegrated for an undisclosed sum in a bid to avoid a possible collapse of the business first set up by the McConnell family in 1916. Industry sources indicate that DDFH&B-JWT, run by executive chairman Jim Donnelly, may acquire […]
Robin Gibb in Dublin for IBI seminar
Robin Gibb of the Bee Gees pop group will be the keynote speaker at the Independent Broadcasters of Ireland (IBI) annual seminar next Tuesday at the Radisson Hotel on Golden Lane in Dublin. The conference theme is ‘Radio: Stayin’ Alive’ and independent stations owners, management and broadcasters are due to attend. Gibb will speak as […]
Ladbrokes backs Irish grand national
Joe Lewins, Ladbrokes Ireland and Emma Donnellan, Irish Distillers Pernod Ricard, at Fairyhouse Bookmaker Ladbrokes has replaces Irish Distillers Pernod Ricard (IDPR) and its Power Whiskey brand as the title sponsor of Ireland’s richest handicap steeplechase, the Irish Grand National at Fairyhouse, for the next three years. The €250,000 event has been supported by the […]
Fuji snaps up Today FM sports
John Cassidy, managing director, Fuji Film Ireland with Today FM breakfast presenter Ian Dempsey Fuji Film Ireland has agreed a year-long deal to sponsor all sports bulletins on Today FM. The deal is said to be worth about €300,000 to the Denis O’Brien-owned national station. Today FM’s line up of weekday presenters include Ian Dempsey, […]
Mindshare wins VHI as creative stays put at Publicis QMP
Mindshare has been appointed by VHI Healthcare to handle its media buying and planning after a contest with Initiative and the incumbent, Mediavest, part of the Publicis group. Sister agency QMP Publicis has held on to the creative account after VHI saw presentations from DDFH&B-JWT and McCann Erickson. The decision by the VHI marketing team, […]
New Dairy Milk ad premieres on TV3
The fifth and latest in the current series of Cadbury Dairy Milk TV commercials which began with Gorilla debuts on TV3 at 7.45pm tonight. Called Chocolate Charmer, the 60-second spot is somewhat reminiscent of Roald Dahl’s children’s fairytale Willy Wonka as it shows how Dairy Milk bars magically come about. Towers of chocolate and milk are created […]
Collister to romance An Post guests
Leonardo DiCaprio and Claire Danes in Baz Luhrmann’s 1996 movie version of Romeo + Juliet British creative guru Patrick Collister is to visit Dublin to address an An Post breakfast seminar on how direct mail and digital can work as one. Collister, ex-Ogilvy, will use excerpts from William Shakespeare’s Romeo & Juliet to show how strategies […]
