An introductory guide for rights holders seeking to secure sponsorship was launched by the European Sponsorship Association (ESA) today. The 23-page guide is aimed at small organisations with properties to promote and newcomers to sponsorship looking to incorporate sponsorship into their business plan. There is advice on the preparation, prospecting and approach to potential sponsors […]
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Rothco and Vizeum win Dublin Bus
Rothco and Vizeum have been appointed to handle the creative and media accounts for Dublin Bus after a lengthy review. Also pitching were DDFH&B-JWT, Ogilvy, Mindshare, McConnells/MCM and the incumbent, Cawley NeaTBWA and OMD.
Betfair gambles on rugby series
Betfair is to sponsor across media coverage on RTE of eight major rugby ties, including Ireland’s three upcoming internationals in the Guinness series. The sponsorship covers radio and online and is the first deal of its kind involving RTE rugby coverage.
BGE spreads new light in Dublin city
Bord Gáis Energy (BGE) is sponsoring the thousands of festive lights in Dublin city this Christmas. The lights, which will be officially switched on in three separate ceremonies around the capital later this month, will use a consistent colour palette of warm and pure white to link the city’s shopping streets. Along with the Grafton […]
Cash is king as plastic misses out
Credit card spending is down by 15 per cent compared to this time last year as consumer habits return to 2005 levels, a new report on the year’s third quarter consumption results jointly released by the UCD Smurfit School and the Marketing Institute of Ireland shows. The monitor reveals that consumer expenditure is expected to […]
Bonfire ups heat with pizza stings
Bonfire have recently been appointed to create a series of sponsorship stings for Domino’s Pizza. The stings are being aired as part of Domino’s sponsorship of ‘X-Factor’ on TV3, with media through Mindshare. Ian Doherty of Bonfire said the emphasis with the stings is to capture mouth-watering food shots which represent the moment someone opens […]
Designers out to prove ideas that pay off
The 15th annual Irish Design Effectiveness Awards (IDEA) presentation takes place in the Westin Hotel in Dublin next Friday, November 6. Organised by Design Business Ireland, the awards aim to celebrate the relationship between client and designer and reward projects that have achieved excellence in design and in achieving business objectives. This year’s judging panel […]
Four in line for Marketer of the Year
Four finalists have been selected for this year’s Marketer of the Year organised by Marketing.ie magazine and sponsored by Alternatives. The four finalists are Damian Devaney, marketing director, 02 Ireland; Nicky Doran, head of marketing, Bord Gais Energy; John Noonan, sales and marketing director, Flahavans and Enda Saul, programmes and communications manager, Crisis Pregnancy Agency. […]
Unilever campaigns to reduce prices
Unilever Ireland, the second largest advertiser in the country, is launching a consumer communications campaign to highlight an average 11 per cent price reduction across 70 per cent of its 900 brands portfolio. The campaign is advertising-led with PR support. During the month of November, there will be extensive advertising in the national press, on […]
Red Dog goes with 16 limited edition staff prints
Dublin design agency Red Dog is exhibiting a series of 16 limited edition prints to celebrate 16 years in business. A one-night-only event, 16 will feature a series of lithographic prints, each one designed by a different Red Dog agency employee. Visitors may take away a limited number of print copies on the night of […]
Global creatives lined up for Design Week
A creative conference will be staged next week in Dublin’s Liberty Hall as part of this year’s Design Week. Billed as a celebration of global creativity, the three-day Offset 2009 series of events brings together top names in graphic design, illustration, fine art, film and photography. About 500 delegates are expected to attend presentations, debates […]
U2 gig on YouTube attracts seven million
About seven milllion people watched the YouTube streaming of the U2 concert at the Pasadena Rose Bowl in Los Angeles with fans from Australia, Brazil, India, Ireland, Israel, New Zealand and Japan watching the gig broadcast on YouTube yesterday at 3am Irish time. It is the first time a major international concert was streamed on […]
U2 concert to be streamed on YouTube
The U2 concert in the Pasadena Rose Bowl in California in the early hours of next Monday may reach millions of the Irish band’s fans as it will be streamed live on YouTube from 3.30am Irish time. The concert will be available in 16 countries. Fans will be encouraged to comment via a Twitter feed […]
