In what may be the biggest offer ever for a single banner ad, Twitter is said to have been offered $500,000 for one day of advertising on the site. uSocial.net, which provides a service selling followers on Twitter, claims to have made the offer. As yet, Twitter does not feature advertising on its site. A […]
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TG4 re-appoints Post TV for sales
The TG4 airtime sales contract has been awarded to Post TV for another three-year run from January. The contract was awarded following an EU public tender process. Post TV has held the TG4 airtime sales contract since the channel came on-air thirteen years ago. Post TV, a subsidiary of The Sunday Business Post which, in […]
Smurfit School among world's elite
UCD Michael Smurfit Graduate Business School’s MBA programmes have been ranked among the world’s best by The Economist and by The Financial Times. The Economist places the school’s full time MBA programme at 37 in the world and at 15 in Europe. The FT’s ranking of the world’s part-time executive MBA programmes puts UCD Smurfit […]
Mr Tayto adopts another novel approach
One of Ireland’s best-loved snack food brands has joined the pre-Christmas rush to hit the country’s book stands with the launch of Mr Tayto’s autobiography, ‘The Man Inside the Jacket’. The move is one of a series of publicity stunts developed by marketing director Rita Kirwan and her team for the crisps brand in recent […]
Amazon turn up for book lovers
Amazon has launched its best-selling Kindle reader device on the Irish market offering an English language book catalogue of 250,000 titles. Kindle is linked through a 3G wireless data connection to Amazon’s online store of books, magazines and newspapers. Kindle has a six-inch screen, uses electronic ink to make it as authentic as possible and […]
Republic of Ireland gets France in play-offs
The Republic of Ireland has been drawn against France in the seeded play-offs to reach the World Cup finals being held in South Africa next year. Not only must Ireland face one of Europe’s strongest national sides, but they play the first leg at home in Croke Park on Saturday, November 14th. The return leg […]
Boys and Girls up and running
A new Dublin advertising agency largely made up of former McConnells executives promises to provide a “fresh offering” and a “new way of doing business”, co-founder Pat Stephenson has told Marketing.ie. Stephenson is joined at Boys and Girls by Fiona Scott, Chris Upton, Margaret Gilsenan and Patrick Meade, all ex-McConnells, along with Rory Hamilton. While […]
Ocean moves across Irish Sea
The Ocean group of advertising, digital and PR services, is in the process of setting up an office in central London. An agency spokesperson said the move comes as a response by existing clients with a UK presence to provide similar communications services across channel. Chief executive Doug Baxter said Enterprise Ireland will support the […]
RTE Guide slashes Christmas charges
RTE Publishing has cut its display advertising rates for its Christmas double issue of the RTE Guide by 23 per cent. The rate card cost of a page drops from €12,840 to €9,950, a spokesperson confirmed. The magazine will have a run of 520,000 with a potential readership of two million. Last year, 420,000 copies […]
Three groups vie for radio news
Three groups are due to pitch for a temporary radio news service to fill in for Independent Network News (INN) which is due to cease operating at the end of the month. The presentations are due to be made to a panel of stakeholders tomorrow. Denis O’Brien’s Newstalk, UTV and a group headed by INN […]
Red Rage short reigns supreme
A short film which tells the story of five characters whose well-intentioned actions all incur disastrous consequences has resulted in Dublin company Red Rage Films scooping the best international short entry at the Raindance Film Festival in London. ‘Of Best Intentions’ was directed by Brian Durnin and produced by Paul Holmes, both of whom are […]
From cuddly bear raffles to aid for African slum dwellers, Barnardos and Concern out campaigning
Barnardos, the charity which supports children whose well-being is under threat and campaigns for their rights, has launched its annual teddy bear raffle. Companies are asked to take a bear and raffle it to raise funds for children and families living in crisis situations. Tickets cost €2.50 each. A winner from each company taking part […]
Extra funds for UK tourism push
Tourism Ireland is spending an extra €1.5 million on marketing in the UK in the coming weeks to help get more business now and into the early months of next year. The period from September to December normally yields almost a third of all tourism business for Ireland. The media campaign by JWT comes as […]
