Britvic Ireland has agreed a five-year sponsorship deal with the Football Association of Ireland (FAI) for its MiWadi squash drink to become the title sponsor of the association’ football camps for an undisclosed sum. Now in its 29th year, the sports initiative allows children aged 6-14 years to enjoy playing football during the summer holidays. […]
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Ní Choistín takes charge at TG4
Irish language TV station TG4 has appointed Deirdre Ní Choistín as its new director general with the statutory consent of the Government following a competitive public recruitment process. She succeeds Alan Esslemont who has been DG since 2016 and who steps down in April. Ní Choistín is the first woman to assume the DG role […]
Cuddihy anchors Tonight Show
Kieran Cuddihy is the new host of Virgin Media Television’s flagship current affairs programme, The Tonight Show, which airs at 10pm on Tuesdays and Wednesdays on Virgin Media One and Virgin Media Play. The show has been on air for almost 20 years, driving debate and analysis of the top stories at the time, from the […]
Chambers to steer public affairs at Consello
Former Senate leader and Fianna Fáil TD Lisa Chambers has joined Consello, corporate consultancy founded by former journalist and businessman Declan Kelly, as its public affairs director. With almost a decade in Leinster House, her roles within FF included the party’s spokesperson on defence, foreign and European affairs and chair of its Brexit committee. A […]
Pt78 consultancy hires Carty and Leonard
Pt78, the Dublin-based media audit and pitch doctor, has added two new associate directors. Frankie Carty joins the company with more than 20 years’ experience in media strategy, planning and investment. He was formerly head of agency business at Virgin Media and director of investment at Core Media. Nick Leonard, with 15 years’ media audit […]
Kelly steps down at Fáilte Ireland
Fáilte Ireland has announced that Paul Kelly plans to step down as chief executive of the staycation tourism body after over eight years in the job, to take up a new role as chief executive of the Royal Dublin Society (RDS) in August. The recruitment process to appoint a new CEO will begin soon. Kelly […]
Geraghty named as new Marketing Society chair
Orlagh Geraghty, head of brand marketing at Britvic Ireland, part of the Carlsberg group, has been elected chair of the Marketing Society council for 2025, succeeding Mark Noble, marketing manager at Heinken Ireland. Geraghty has worked on some of Ireland’s leading FMCG brands, including Britvic’s Club, 7Up, Energise, Pepsi and Lipton. She led the company’s […]
BBH rolls out new Barnardos work
Childrenʼs charity Barnardos has a new TV ad, created by Bartle Bogle Hegarty (BBH) Dublin, to highlight the challenges some children in Ireland face. Barnardos know that to understand a childʼs issues takes time and work. Itʼs not a quick fix. That forms the basis of the ad, which follows a young boy recounting a […]
Fuel names Holden as marketing boss
Event and activation agency Fuel has announced four senior appointments, including Shell Holden as director of marketing. Steven Courtney joins the agency as director of content, Molly Bracken as experience director and Rachael Gallivan as business development director. Last year, Keith McCormack became executive director, Jonny Boyle director of brand experience and Gráinne Earley was […]
Tanqueray 0.0 gets behind DIFF talks
Tanqueray 0.0% has signed up as an official partner of this year’s Dublin International Film Festival (DIFF) running from February 22 to March 2. The Diageo gin brand’s film club will host interviews with leading film industry figures. This year’s schedule features four exclusive events, one of which features Golden Globe winning actress and original […]
Ben Murray iRadio’s new managing editor
Bauer Media Audio Ireland (BMAI) has appointed Ben Murray as managing editor at iRadio. In his new role, Murray will be responsible for leading the audience growth strategy, focusing on iRadio’s content output. With over 20 years’ experience in Irish radio, he has worked both in front of and behind the mic, from music scheduling, programming […]
Ringers turns Japanese for new Smithwick’s ad
Tokyo’s original Irish musician Kozo Toyota and a Dublin barman, Hugh Hourican of the Boar’s Head, are at the centre of a new brand campaign for Diageo’s Smithwick’s ale entitled ‘Originals Find Originals’. A pint of Smithwick’s red beer has been synonymous with Kilkenny since 1710 but now its 315-year-old tradition is extending to Japan […]
Doherty steps down from Bonfire
Ian Doherty is to step down as managing partner at Bonfire, the agency he co-founded with creative director Seán Hynes twenty years ago. Hynes will take full ownership of Bonfire and continue to lead the agency and its creative output. The duo have worked together for 27 years having teamed up at Bates Ireland, better […]
