International creative agency The Tenth Man has developed a winter campaign for fashion brand Champion called ‘Bare Essentials’. The European message redefines what it means to be protected from the elements, using a visual narrative that strips back the unnecessary to reveal what truly matters. Models appear exposed yet shielded by Champion’s winter outerwear, showing […]
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Guinness shows can-do in reviving Anticipation
Guinness is urging more people to experience drinking stout at home with its new ‘Dancing Can’ campaign, a nod to the classic ‘Anticipation’ ad showing Irish actor Joe McKinney dancing around a pint. The new campaign highlights the ritual and playful anticipation of pouring a pint of stout at home with Guinness Nitrosurge. Created by […]
Hammel voted top marketer for Promise brand
Greta Hammel has been named this year’s Marketer of the Year for her leadership in driving the Donegal-produced Promise Gluten Free bread and Gallagher’s Bakehouse brands through remarkable periods of growth by reimagining how consumers engage with the products. Starting with Promise, Hammel identified an opportunity to take a brand that had been confined to […]
Crowe and Tighe voted top journalists
Sunday Independent writers Marie Crowe and Mark Tighe have jointly won Journalist of the Year at the awards run in association with Newsbrands Ireland. Entry to the competition was open to any work published in print, online, video, or audio from national newspapers or digital news members of The Press Council of Ireland with a […]
TG4 billboard builds on crime drama
TG4 recreated a crime scene for the roll out of a new tease-and-reveal billboard on Eglington Road in Donnybrook to promote its new Irish language drama Crá which the Irish language television station co-commissioned with BBC Northern Ireland. The special used lightweight replica soil, grass and crime scene props. The campaign was created by The […]
Christmas FM kids’ appeal to start soon
Radio station Christmas FM has again signed up An Post, Cadbury and Coca-Cola this year as sponsors. The FM station return to the airwaves later this month for its 17th year. A competition open to Irish businesses big and small offers the opportunity to win a digital sponsorship package for Christmas FM worth €5,000 to promote […]
PR agency &Smyth hires Hazel Dobbyn
&Smyth, the agency founded by Gemma Smyth (pictured left) in 2013, has hired former Bord Iascaigh Mhara head of communications Hazel Dobbyn as senior director, while Mia Iversen joins as account executive. For the last five years, Dobbyn has managed her own PR consultancy, Narrate PR, servicing clients in food, health, retail, property, tech and […]
Publicis fuels discounts campaign for Flogas
Flogas has a new campaign which underscores that the energy supplier powers a lot more than just gas, providing electricity, solar and EV charging too. Rolling out across TV, radio, out of home (OOH), digital, social media, and PR, the campaign promotes Flogas as the ultimate dual fuel choice for Irish households. New customers that […]
Election for three IAPI vacancies later this month
The Institute of Advertising Practitioners in Ireland (IAPI) is holding an election for three vacancies on the IAPI board this month as Sean Hynes (pictured), Margaret Gilsenan, and Adam Brannigan end their time on the board. IAPI has outlined the key skillsets needed for the roles for the next three years. Interested parties can read […]
Carzone goes into a higher gear with TPH ads
There are car owners, and there are car lovers. Those who see vehicles strictly as a means of getting from A to B, and those who day dream about four-door hot hatches that pull up at the lights beside them. Carzone.ie, a premium Irish motoring marketplace, is tailor made for the latter, so they worked […]
RedClick joins JCDecaux in bike scheme
RedClick motor and home insurer has been unveiled as the new three-year sponsor with JCDecaux of Dublin Bikes in place of Sky Ireland’s Now streaming service. Since its launch in 2009, the bike share scheme has completed over 38 million journeys for Dubliners and city visitors. Part of the Generali insurance and asset management group, […]
KFC sponsors Virgin’s autumn nations series
Virgin Media Television (VMTV) has secured KFC as sponsor of its coverage of the autumn nations series for an undisclosed sum. Andy Farrell’s Ireland team will host New Zealand, Argentina, Fiji and Australia, live on VMTV and Virgin Media Play. First up is a showdown with the All Blacks, the teams’ first clash since last […]
Stoney to leave IAPI for European role
Charley Stoney has resigned as chief executive of the Institute of Advertising Practitioners in Ireland (IAPI) to become CEO of the European Association of Communications Agencies (EACA). Stoney will advocate at EU level on behalf of EACA member agencies, promote best and fair business practice, and ensure that the association remains relevant and beneficial to […]
