Covid-19 means that behaviour change tops policy makers and commercial strategist’s agenda to help protect our health and safety and financial and social well-being. There’s huge concern about how to encourage people to adopt simple behaviours, like washing hands or the use of hand sanitiser that are critical to at least slowing down the spread […]
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Core report points to more anxiety about virus
A report by Core on the Irish public’s reaction to the Covid-19 coronavirus crisis show that optimism levels dropped slightly from 67 per cent of adults in the first weekend of the pandemic to 63 per cent last weekend. There was a slight increase in the number of Irish people who are uncertain, up from […]
Corcoran named MD at Opinions research agency
Iarlaith Corcoran has been made managing director at Opinions, the research agency launched by David Cullen. Corcoran (above) and Cullen had worked together at OI Research and more recently at Red C. His 15 years in the business also saw him serve as director of Kantar and he has lectured in research methods and statistics […]
Grocery sales slowdown shows less stockpiling
Grocery sales in Ireland slowed during the week ending March 22, down by 6.8 per cent compared to the previous week though still up 19 per cent compared to the same time last year with alcohol being the only category to experience growth, Nielsen reports. Alcohol sales surged to €35.8 million as Irish people celebrated […]
MCCP study shows Covid-19 must be about ‘we’
The current Covid-19 coronavirus pandemic is less about ‘me’ and more about ‘we’ as marketers try to understand consumers’ current fears, changing behaviours and evolving needs in an effort to know how brands and businesses may react, a ‘Coming Together’ study conducted by MCCP with a broad mix of age groups and family types indicates. […]
One in eight damage homes doing DIY
Just under 13 per cent of Irish homeowners have managed to do some sort of damage to their property while attempting DIY, a home insurance survey by the AA shows. With many people taking advantage of the time at home during the Covid-19 crisis to carry out some DIY work, the AA is urging people […]
Hand sanitiser sales skyrocket, Nielsen reports
Grocery sales in Ireland rose by 23 per cent when compared with the same time last year and by 16 per cent when compared to the previous week, the latest Nielsen data for week ending March 15 shows. The rise is attributed to more stockpiling during Covid-19, as shoppers shift their grocery buying from pantry […]
Covid-19 sees big rise in Ireland’s grocery sales
Shoppers in Ireland spent €316 million on groceries in the week ending March 8, an increase of 2.4 per cent on grocery spend compared to the previous week and 7.6 per cent versus the same week last year, new consumer data released by Nielsen indicates. The significant jump in grocery sales is attributed to increasing […]
Most Irish adults use parents’ washing machine
Almost three quarters or 72 per cent of Irish adults admit to still using their parents’washing machine with slightly fewer asking their parents to do their washing for them. One in six, or 17 per cent, say cleaning is the worst thing about moving out of home for the first time. Most Irish people with […]
Edelman study points to high levels of distrust
The 2020 Edelman Trust Barometer shows that most Irish people distrust government, NGOs, the media and business. They do not see their economic prospects improving over the coming years and believe that in its current form, capitalism does more harm than good. The 13th annual study surveys over 34,000 respondents in 28 markets. The latest […]
Romance a turn-off for a third of Irish singles
One in three single Irish adults are not interested in finding a new partner, a Core study shows. The number of single people in Ireland has increased to 1.2 million, with 34 per cent of women and 28 per cent of men saying they are “not interested in meeting anyone at this time”, highlighting the […]
Pre-Christmas grocery spend hits €1.2bn
Grocery spend in Ireland hit €1.2 billion in the four weeks to the end of December as Irish shoppers spent an extra €32.5 million over the Christmas period in comparison to the same time last year, new data released by Nielsen shows. With Christmas Day falling on a Wednesday, the Irish market enjoyed a sharp […]
Loscher to talk radio at next AAI Toolkit event
Ipsos MRBI managing director Damian Loscher will discuss the impact of radio at this month’s Nuts and Bolts advertising seminar run by the Association of Advertisers in Ireland (AAI) as part of its Toolkit series. Loscher will explain that while media choices continue to explode, Irish adults still listen to over three hours of radio […]
