Since March, discarded disposable masks have become a common sight on Dublin streets. Publicis twisted this visual to remind the Irish public that there are still people sleeping rough on streets this Christmas. The mask is a symbol of protection in Covid times, but we all have the power to protect people from the other crisis we still face by making a donation.
Client: Depaul
Client contacts: Mairéad McHugh, fundraising and communications manager; Kyela Fanagan, corporate sponsorships manager: Kyela Fanagan
Agency: Publicis Dublin
Executive creative director: Ronan Nulty
Art director: Jose De Oliveira
Copywriter: Peter Dobbyn
Photography: Leo Byrne
Retoucher: Michael Medvedi
Head of production: Niamh Skelly
Head of strategic planning: Chloe Hanratty
Finished art: Tim Kavanagh
Source OOH director: Louise Enright
