Depaul refuses to mask sleeping rough

Since March, discarded disposable masks have become a common sight on Dublin streets. Publicis twisted this visual to remind the Irish public that there are still people sleeping rough on streets this Christmas. The mask is a symbol of protection in Covid times, but we all have the power to protect people from the other crisis we still face by making a donation.

Client: Depaul

Client contacts: Mairéad McHugh, fundraising and communications manager; Kyela Fanagan, corporate sponsorships manager:  Kyela Fanagan

Agency: Publicis Dublin

Executive creative director: Ronan Nulty

Art director: Jose De Oliveira

Copywriter: Peter Dobbyn

Photography: Leo Byrne

Retoucher: Michael Medvedi

Head of production: Niamh Skelly

Head of strategic planning: Chloe Hanratty

Finished art: Tim Kavanagh

Source OOH director: Louise Enright

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