Search resumes for top marketers

Loretta Dignam at TV3 Seminar

The search for Ireland’s top marketing talent continues with the launch of the Marketer of the Year 2012 this week. Some of the best known names in Irish marketing have won the award since 1993. Last year, Valeo Foods’ marketing boss Loretta Dignam (pictured) won for Jacob’s Biscuits.

Marketer of the Year salutes marketing excellence in Ireland. The winner is someone, who through the use of strategy, innovation, communications and impact on the target market, has made their brand a major success. Candidates can either enter the competition themselves, or ask someone to nominate them.

Entrants are asked to make submissions based on a number of criteria.

Firstly, entrants must outline the scale of the marketing challenge faced. They need to explain their strategy and implications for the business. Next up, they should detail the insights driving the strategy, the actions taken and tactics used. Finally, they should explain the impact on the target market and how success was measured.

Dr Damien McLoughlin, professor of marketing at the UCD Smurfit Business School, chairs the judging panel. He is joined by Pat Kiely, TV3; Carol Fanagan, Red C; Jamie Helly, Dynamo; Aidan Power, KBC Bank; OMD executive and marketing consultant Carolyn Odgers; John Mitchell, Strata3; Rosita Wolfe, National Concert Hall; Claire Cluskey, Empirica; Brendan Shortt, Innocent Drinks and Liz Rowen, Aviva Health.

Marketer of the Year is organised by magazine in association with the Alternatives job placement agency. Entries for this year’s awards must be made by Wednesday, September 26. The winner will be announced at an industry lunch on Thursday, November 15.

To enter this year’s award, go to the home page and click on the icon on the bottom left.

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