ArchiveAugust, 2012

€83m in half year press spend

Advertising spend with national newspapers amounted to €83 million for the first six months of the year, the National Newspapers of Ireland (NNI). The total reflects a ten per cent drop on the same period last year. Media agencies accounted for €53m, with the rest of the spend coming from direct advertisers. WPP’s Mindshare topped […]

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Jameson creative out to pitch

Pernod Ricard’s Irish Distillers has invited four Dublin agencies to pitch for its Jameson Irish Whiskey creative advertising account. IDL’s current roster agencies Boys and Girls, Cawley NeaTBWA and Rothco are joined by Publicis. Irish Distillers’ marketing director Gavin O’Doherty is a former Publicis client services director. Cawley NeaTBWA has handled Jameson in recent years, […]

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Sky awards telco work to WCRS

BSkyB has awarded the creative work for the introduction of its broadband and telephony services in Ireland to London agency WCRS. A company spokesman said the agency was chosen because of its work in launching Sky Broadband in the UK. Dublin agencies Boys and Girls, Cawley NeaTBWA, Chemistry and Ogilvy pitched. Chemistry has worked for […]

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Heineken appoints MCCP

Heineken Ireland has added MCCP, the strategic planning agency run by Kay McCarthy, to its agency roster. MCCP will lead the Dutch brewer’s strategic planning on brand and communications in Ireland, joining Heineken Ireland’s other agencies, namely Rothco, Modern Green, CKSK and Thinkhouse. MCCP will work to marketing boss Sharon Walsh. The Heineken contract follows other […]

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Levy opens new Publicis office

Publicis Groupe boss Maurice Levy will officially open the agency’s new offices in Dublin this evening.  The agency has moved up the Liffey to the Observatory Building. The opening coincides with the Tall Ships visit to Dublin, with some of the world’s top sailing vessels moored along the capital’s south quays until Sunday. Levy, 70, is […]

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Diageo to round up local pubs for Arthur's Day

Diageo is to extend its Guinness Arthur’s Day event to local pubs around the country. Live music will be staged free of charge in bars from Dublin to Cliften, Dingle to Derry on Thursday, September 27. Among the artists are Example, Tinie Tempah, Ellie Goulding, Mika, Professor Green, Fatboy Slim, Texas and Amy MacDonald. Sharleen Spiteri […]

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Sky set to appoint creative agency

BSkyB is on the brink of appointing a creative agency for Ireland after a series of pitches. The British satcaster has seen presentations in Dublin and London. Among the local agencies which pitched are Boys and Girls, Cawley NeaTBWA, Chemistry and Ogilvy. It is understood the latter two agencies have been shortlisted. Recently-appointed Sky Ireland […]

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Marketing plea for boxing after Katie Taylor wins Olympic gold

RTE TV pundit Mick Dowling has called on the Irish Amateur Boxing Association (IABA) to up its marketing and better promote the sport following Katie Taylor’s Olympic gold medal win at London 2012 today. Dowling, a record eight times national senior bantam champion, said boxing needs to professionally marketed in Ireland if the sport is […]

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Mobile conference next week

The Digital Marketing Institute is to host a half-day conference on mobile marketing in the Lighthouse Cinema next Thursday, August 16. With mobile internet usage projected to overtake desktop internet usage by 2014, it is clear the mobile upswing is not just a fad. The conference aims to help marketers get on the mobile path […]

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Heath to give IAPI talk

British business author and college lecturer Robert Heath is the special guest of the Institute of Advertising Practitioners in Ireland (IAPI) at a members’ breakfast seminar in Dublin in September. Heath’s presentation will focus on the way in which emotion in advertising is processed and how this enables advertising to influence consumers when they pay […]

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Rothco retains NUI Maynooth

Rothco has held on to the National University of Ireland (NUI) Maynooth following a creative pitch which is understood to have included Bloom and Chemistry. The Londis creative review still remains unresolved. Four agencies are in for the business, namely Cawley NeaTBWA, Javelin, Language and the incumbent, DDFH&B. Cullen Communications has added the Office Depot-Viking […]

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Vodafone engages Weber Shandwick

Mobile phone operator Vodafone has appointed Weber Shandwick to handle its consumer, sponsorship and CSR public relations. The account was previously with Drury, which did not re-pitch for the business. It is not known if Vodafone invited other PR agencies to present as a spokesman was unavailable for comment. Weber Shandwick is the PR division […]

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