ArchiveSeptember, 2012

McGonigle to quit Leo Burnett

Shane McGonigle is to stand down as managing director of Leo Burnett in the coming months to pursue personal business interests. McGonigle, whose career started at Youngs in 1990, plans to set up on his own advising companies on new product development and innovation. He will tap into his international experience in Europe and the […]

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Thomas to write for Star magazine

RTE presenter Kathryn Thomas has signed up as a travel columnist for the Irish Daily Star weekend magazine, Star Chic. The Carlow native, who presents The Voice and Operation Transformation on RTE television and deputises for John Murray on Radio 1, has circled the globe as host of the No Frontiers travel show. Tomorrow’s Star […]

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Acorn agrees Hyper deal

From little acorns… Acorn Marketing, the Dublin direct marketing agency founded by Frank McCaughey in 2006, has been acquired by the US Hyper Marketing group for a figure in the region of €6 million. Acorn has seen consistent growth in recent years and was named the An Post Agency of the Year (above) in the […]

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Arthur has his day but marketers playing festive card not new

Today is Arthur’s Day, a marketing stunt which Diageo rolled out a few years ago to mark the 250th anniversary of the Guinness Brewery in Dublin. A line-up of top international and home-grown acts will brew up a black storm in the capital tonight as revellers raise a glass to the man who gave the […]

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Marketer of the Year deadline looms

A reminder goes out to contenders for this year’s Marketer of the Year that submissions must be made by close of business this Wednesday. Some of the best known names in Irish marketing have won the award since 1993. In 1997, the joint winners were Avoca’s Simon and Amanda Pratt. In 2010, it was the turn of […]

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Mintel analyst to address AAI

Mintel Inspire’s principal analyst Richard Cope will speak at the Association of Advertisers in Ireland (AAI) Nuts & Bolts breakfast in Rothco next Tuesday. The theme of Cope’s talk will be on how to reach increasingly elusive consumers.  Marketers are now adopting the trend of visceral experiences. Cope will speak about how advertising can engage […]

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Cox calls for single source research

Television Audience Measurement ( TAM) Ireland chairman Alan Cox is urging the marketing media business to introduce single source research to measure multimedia exposure for respondents and relate the activity to consumer behaviour. Speaking at a TAM seminar in the Aviva Stadium, Cox said the business spends over €5 million a year on separately measuring […]

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Goal Jersey Day takes off

Former Leinster and Ireland hooker and Goal patron Shane Byrne is encouraging schoolchildren and workers from throughout the island of Ireland to take part in Goal Jersey Day on Friday, October 5 and to donate what they can afford towards the aid organisation’s aid programmes in the developing world. Members of the public young and […]

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Sony sponsors TV3 studio

TV3 has signed a partnership deal with Sony International to secure the naming rights for the new TV3 HD studio. The Japanese giant will provide the latest in high definition camera and support equipment for the  new studio in Ballymount which was completed in July. The 500-square metre facility will be known as the Sony […]

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Londis to use Language

Independent grocery chain Londis has appointed Language to handle its creative advertising following a review. ADM Londis marketing manager Ruth Norton made the decison following a two-way contest with Javelin. The account was previously handled by DDFH&B, which was recently awarded Superquinn without a pitch. Superquinn, previously with Boys and Girls, joins Musgrave’s SuperValu at DDFH&B. […]

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Failte Ireland shortlisted for Adfx

The Fáilte Ireland ‘Fun starts here’ campaign which resulted in the national tourist body’s director of market development John Concannon winning the Marketing.ie Marketer of the Year award in 2010 is on the shortlist announced today for the Adfx awards, organised by the Institute of Advertising Practitioners in Ireland (IAPI). In all, over 20 Irish […]

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Search resumes for top marketers

The search for Ireland’s top marketing talent continues with the launch of the Marketer of the Year 2012 this week. Some of the best known names in Irish marketing have won the award since 1993. Last year, Valeo Foods’ marketing boss Loretta Dignam (pictured) won for Jacob’s Biscuits. Marketer of the Year salutes marketing excellence […]

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Leinster books in at Conrad

Conrad Dublin has announced a three-year sponsorship deal with Leinster Rugby. The five-star hotel on Dublin’s Earlsfort Terrace is now the Heineken Cup winners’ official hotel. It will be the venue of choice for Leinster Rugby meetings and events. Ads for the hotel will run at both Leinster’s homeground at the RDS arena in Ballsbridge […]

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