ArchiveMarch, 2013

Toscani to talk at Offset

Oliviero Toscani, the photographer and designer best known for his United Colors of Benetton ads, will address the Offset creative event in Dublin next weekend. Toscani made headlines worldwide for his provocative images for the Italian clothing brand from 1982 to 2000. The Benetton campaign featured a priest and nun kissing, a man dying of […]

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AAI extends CEO deadline

Marketers interested in becoming the next chief executive of the Association of Advertisers in Ireland (AAI) now have until April10 to apply for the job. The vacancy arises following Ed McDonald’s decision to step down at the end of June. In a job specification announcement, AAI president Fiona Curtin (above) says the role involves extensive […]

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McCarthy to talk brand strategy

MCCP The Planning Agency founder and managing director Kay McCarthy will speak about rethinking brand strategy for growth at the Advertisers Association of Ireland (AAI) Tuesdays Nuts & Bolts of Advertising April breakfast. McCarthy, whose background is in research, planning and brand management, will discuss how brand thinking can progress to meet post recessionary needs […]

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Charity study to be launched

A study by Behaviour & Attitudes into what Irish people are giving to charities and who won the Christmas appeal battle will be released at the Fundraising Ireland annual conference being held at the Convention Centre this Wednesday. The research also provides insights into how Irish people view charity management. The conference for Ireland’s major […]

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Fleishman-Hillard handles Marker

The launch of Dublin’s newest luxury design hotel, the €130 million Marker, which opens on April 2, is being handled by PR agency Fleishman-Hillard. Operated by Interstate Hotels & Resorts, the 187-bedroom hotel is located on Grand Canal Square. It is owned by Kevin McGillicuddy, head of Brehon Capital and Midwest Holdings, the Spitzer’s US […]

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SPAR launches fitness run

Today FM presenter Ray D’Arcy, Geoff Lyons, group marketing manager, Independent Newspapers and Suzanne Weldon, marketing and communications director, BWG Foods, owners and operators of the SPAR franchise in Ireland, at the launch of ‘Join SPAR and Ray for 5k’, taking place in Killarney, Clonmel, Westport, Dundalk and Dublin from Monday to Friday next week. […]

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Larkin links up with Ogilvy

Advertising agency veteran Martin Larkin is to act as a consultant to Ogilvy. The news follows the voluntary liquidation of Leo Burnett’s Irish operation. Larkin was the agency’s executive chairman up to the time of its demise. Burnett’s major client was Kellogg’s. When he joined the agency in 2009, after The Larkin Partnership closed, he […]

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Vodafone calls time on Dublin

Vodafone is to end its shirt sponsorship of the Dublin GAA teams at the end of this year’s football and hurling national championships. The decision not to renew the €900,000 deal was made after a strategic review of the mobile operator’s sponsorship activities. Vodafone replaced Arnotts as Dublin shirt sponsor in 2009. Previous lead backers […]

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VW wins press ad of the year

Owens DDB/MediaCom won press ad of the year for Volkswagen Resale Value at the National Newspapers of Ireland (NNI) Press Ad of the Year awards presented in the Mansion House last night. The ad won the best consumer durables category and also scooped the prize for best art direction. Irish International/Carat won the FMCG category […]

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Festival tourists to spend €50m

Over 120,000 overseas visitors will spend at least €50m during the St Patrick’s Festival, the Dublin Chamber of Commerce says. Over 800,000 people are due to take part in this year’s festivities, which run until next Monday. Dublin Chamber chief executive Gina Quin says the festival is the capital’s flagship annual event and it looks […]

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TG4 wins radio prize

TG4 has won the first annual Today FM Creative Radio Awards for 2012 with its Time campaign created by Publicis. The ad was chosen by judges Gavin O’Sullivan, DDFH&B, Margaret Colton, Electric Ireland and Today FM breakfast show presenter Ian Dempsey (pictured). A cash prize of €5,000 is split between TG4, Publicis and buying agency […]

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Mindshare top NNI spender

Mindshare was the biggest press spender last year with the Group M agency run by Bill Kinlay (above) topping the National Newspapers of Ireland (NNI) agency league with €9.7 million. Starcom was second on €8.6m, followed by Carat on €8.2m. The total outlay on press was €167.6m last year, a drop of almost six per […]

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SuperValu in festival mood

SuperValu has signed up as title sponsor of the Big Day Out in tandem with the St. Patrick’s Festival. The Musgrave brand, which had €2.1 billion in sales last year, invests €4.5 million in community events. SuperValu has supported Tidy Towns for 22 years and became title sponsor two years ago. The chain has supported […]

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