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Print delivers one in four sales, INM says

Tuesday 17 May 2016. The Marker Hotel, South Docklands. INM launches it's 'Book of Evidence' The results of Ireland's largest media research study. L to R: Robert Pitt, Alan Cox, Mairead Kearns.

One in four retail sales delivered by media are driven by print ads and every €1 spent on press ads returns as much as €39 to retailers. The medium is 1.5 times more effective than radio in delivering return on investment, research for Independent News & Media (INM) claims. Every €1 spent on print ads […]

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Scannell again saluted by Mirror

Maria Scannell, Starcom

Maria Scannell from Mirror Media Ireland (MMI) was awarded Trinity Mirror’s UK & Ireland Commercial Manager of the Year 2015 at a ceremony in Manchester last week. The awards were hosted by comedian and TV presenter Jason Manford. It is the second year in a row Scannell has won the highly-regarded honour. The Trinity Mirror […]

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Metro Herald to be wound up

Metro Wrap

Dublin commuter freesheet Metro Herald will cease publication from this Friday. The board of Fortunegreen, which is equally owned by Independent News & Media (INM), DMG Ireland Holdings, which publishes the Irish Daily Mail, and The Irish Times, said the publication’s business model had become “unsustainable in a difficult advertising model”. The move results in the […]

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TPI wins Paddy Power print

The Printed Image (TPI) have won the race to become Paddy Power’s official Irish print supplier. The contract covers retail point of sale (POS) displays, marketing collateral and miscellaneous customer communications. Established in 1990, TPI is run by CEO Colin Culliton. Specialists in marketing print, design and promotional products, TPI employs 110 people in Fonthill […]

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Gazette adds new city edition

Dublin Gazette Newspapers, publisher of free newspapers in the greater Dublin area, is to launch a city edition for the city centre and the capital’s bordering suburbs next month. DGN group editor Mimi Murray says the aim is to make the new Dublin City Gazette the focus of its seven weekly titles. Murray says it will […]

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Miley new Times commercial boss

Jim Miley, project director for Ireland’s year of The Gathering, is to join The Irish Times as commercial director. Miley was responsible for delivering all aspects of The Gathering, which was the brainchild of Fáilte Ireland’s director of market development, John Concannon. They were joint finalists in this year’s Marketer of the Year award. Miley […]

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Gazette exits examinership

The High Court has approved the examiner’s recommendation that Dublin Gazette Newspapers (DGN) continues to operate. DGN publishes eight free newspapers in the greater Dublin area, stretching from Malahide on the northside to Dun Laoghaire on the southside, with other group titles covering local news and events in the Swords, Blanchardstown, Dundrum, Castleknock, Lucan and […]

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Irish Times' Best Places to Live shortlisted for INMA

The Irish Times’ ‘Best Place to Live campaign was among 87 news media companies worldwide shortlisted in the International News Media Association (INMA) awards. The newspaper was the only Irish title to be listed for the awards which recognise and reward excellence in marketing news media brands worldwide. The ‘Best Place to Live’ campaign was […]

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Buckley joins INM board

Clear Channel Ireland (CCI) managing director Terry Buckley has been appointed as a non-executive director of Independent News & Media (INM). The INM board now has six members. Buckley, who took charge at CCI in 1997, is on the council of patrons of Special Olympics Ireland, which is chaired by Denis O’Brien, INM’s biggest shareholder. […]

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Robbie Keane book launched

A new book about Ireland’s football captain Robbie Keane written by Irish Daily Star soccer writer Paul Lennon is on sale in book stores nationwide from today. Robbie: A Striker’s Story profiles the Tallaght-born striker who has scored 53 goals in 115 games for his country. Since his professional debut with Wolves in 1997, he […]

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QR code cracks it for Boys and Girls

A quirky use of a QR code has won Boys and Girls the NNI Press Ad of the Month for March. The ad, aptly titled Curious?, was for Irish Distillers Pernod Ricard’s Brancott Estate Australian wine. Rory Hamilton was creative director, Anne Fleming copywriter and Bairbre McGlade handled the ad’s art direction. Media planning was […]

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Ball now in O'Brien's court as O'Reilly quits INM

There is much speculation as to what Denis O’Brien’s next move might be now that Independent News & Media (INM) chief operating officer Vincent Crowley (pictured left) has replaced Gavin O’Reilly (right) as group CEO. The move is seen as a way of ending O’Brien’s attempt to oust O’Reilly at the group’s AGM in June. […]

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Boys and Girls press ahead

Boys and Girls is the overall winner of National Newspapers of Ireland (NNI) Press Ad of the Year for its ‘Kill Your Cravings’ campaign for Slimsticks weight loss products. Judge Neil Dawson, executive creative director of BETC in London, said the ads were “insightful and a fun way of addressing the issue”. The ads show […]

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