Acorn Marketing has been named as Ireland’s top agency at the An Post Integrated Direct Marketing awards presented at a gala dinner in the Mansion House last night. The agency, founded by chairman Frank McCaughey, competed with Brando, Goosebump, Javelin Direct and Target McConnells. Acorn is now run by chief executive Phil Cottier and managing […]
Archive2012
Dixons back FAI for Euros
Currys and PC World electrical retailers have signed up as sponsors of the Football Association of Ireland (FAI) in the build to this summer’s UEFA European Championships in Poland and Ukraine. The agreement lasts for the entire tournament, which officially gets underway in Warsaw on Friday, June 8 with 16 nations competing, including England, Germany, […]
Quinn becomes Laya Healthcare
Quinn Healthcare private health insurance provider is rebranding to Laya Healthcare. The new name is derived from the brand promise to its members – looking after you always. The company is currently in the process of communicating the name change to its 450,000 members. As from today, the company’s new underwriter is Elips Insurance, a wholly […]
Enright to return to Mindshare
Paul Enright is leaving Vizeum after five years to return to Mindshare to work on the Unilever account. He joins the agency as planning director Mark James moves to Carat as strategic director in place of Peter McPartlin, now the chief executive of Today FM. Enright’s main client at Vizeum was Johnson & Johnson (J&J). […]
Eurospar backs Rehab again
BWG Foods has chosen Rehab as its Eurospar charity of the year for the second year in a row. Last year, the sponsorship resulted in €60,000 being raised for the charity. Among the fundraising efforts planned for this year is a bottled water promotion which sees ten cents from in-store sale going to Rehab. Counter […]
MediaCom wins €5m Coca-Cola
WPP-owned MediaCom has been appointed by Coca-Cola Ireland to handle its brand portfolio, including the iconic flagship Coke brand. The business is said to be worth about €5 million a year and was previously handled by Interpublic’s UM. The win was secured following a three-way contest with Starcom and Vizeum. Coca-Cola brands include Coke Zero, […]
QR code cracks it for Boys and Girls
A quirky use of a QR code has won Boys and Girls the NNI Press Ad of the Month for March. The ad, aptly titled Curious?, was for Irish Distillers Pernod Ricard’s Brancott Estate Australian wine. Rory Hamilton was creative director, Anne Fleming copywriter and Bairbre McGlade handled the ad’s art direction. Media planning was […]
Gallagher to talk on Twittergate
Sean Gallagher, whose hopes of becoming President of Ireland were dashed by a tweet read out by Pat Kenny on RTE’s Frontline current affairs show shortly before polling day last October, will speak at the Media Future conference in Dun Laoghaire next month. It will be the first time the Cavan-born businessman and former Dragons’ […]
Ball now in O'Brien's court as O'Reilly quits INM
There is much speculation as to what Denis O’Brien’s next move might be now that Independent News & Media (INM) chief operating officer Vincent Crowley (pictured left) has replaced Gavin O’Reilly (right) as group CEO. The move is seen as a way of ending O’Brien’s attempt to oust O’Reilly at the group’s AGM in June. […]
Meteor moves to Rothco
Mobile phone company Meteor has appointed Rothco to handle its creative advertising. The Eircom-owned operator also asked Boys and Girls, Ogilvy and the incumbent, Publicis, to pitch but soon narrowed the review down to three agencies. Up to now, Meteor has used offbeat and sometimes zany ads to target youths. The Meteor review follows the […]
SuperValu renews Tidy Towns deal
Following a public tender process, Musgrave, the Cork-based group, which owns the SuperValu independent grocery chain, has agreed a new four-year TidyTowns sponsorship contract with the Department of the Environment, Community and Local Government. Although no details on the new SuperValu contract were disclosed, the last deal was put at around €500,000 a year. The […]
McRedmond to debate media ethics
TV3 chief executive David McRedmond is among the speakers who will address a public meeting on standards and ethics in Irish media hosted by students of Griffith College this Wednesday. The event will discuss issues such as the RTE Frontline ‘tweet-gate’ and the Primetime investigation into Fr Kevin Reynolds. Other speakers lined up are Helen […]
Publicis drops QMP from name
French agency Publicis is dropping QMP from its name as part of a rebrand tieing in with its move to new offices. QMP refers to agency founders Conor Quinn, Charlie McDonnell and Terry Pattison. Quinn resigned as executive chairman in 2005, while Pattison retired from the business. McDonnell died some years ago. Today, Irish directors […]
