Chief executive is the career position most populated by psychos, a new book entitled The Wisdom of Psychopaths – What Saints, Spies and Serial Killers Can Teach Us About Success by Oxford psychologist Prof Kevin Dutton reveals. CEOs are risk-takers by nature and tend to be fearless, focused, confident, ego-driven, ruthless, insenstive and lacking in […]
Archive2012
Donnelly saluted as top marketer
In the November issue of Marketing.ie magazine out this week, we tell how Britvic Ireland’s marketing director Kevin Donnelly was voted Marketer of the Year. Donnelly won the industry’s top award for his commitment to localised strategy centred around the Miwadi, Club Orange and Ballygowan soft drinks brands. The judges were impressed by Donnelly’s belief […]
TV3 appeals to human kindness
Electric Ireland is using the TV3 and 3e takeovers to promote their Powering Kindness campaign this week with the slogan ‘Do a good deed and donate it to charity’. Ireland has been going through a tough time with many people caught up in the negative day-to-day pressures of personal situations. Ireland is seen as a […]
ASAI to extend digital remit
The Advertising Standards Authority (ASAI) is extending its digital remit to include marketing communications on advertisers’ profile pages and other non-paid-for space online, under advertisers’ control. The new remit comes into effect from the start of January. There will be a three-month grace period when the ASAI will investigate complaints but will not refer them to […]
Media promotes advertising's role
Media owners have launched a national multi-media campaign to promote advertising as a business investment. The unique collaboration between Ireland’s major media owners and the first campaign of its kind was announced at the Marketer of the Year awards yesterday. The advertising campaign slogan “Unforgettable Brands Advertise. Can you afford not to?” primarily targets key decision […]
Mrs Moneypenny for society lunch
British newspaper columnist and businesswoman Mrs Moneypenny is the guest speaker at the Marketing Society Christmas lunch. A writer with the FT, Mrs Moneypenny runs a business in London, outsources her children to various schools and has been married to a golf-obsessed Australian for over 20 years. She has starred in Channel 4’s SuperScrimpers consumer […]
DDFH&B dominates Adfx awards
DDFH&B was the big winner at the Institute of Advertising Practitioners in Ireland (IAPI) Adfx Awards 2012 presented at a gala dinner in Dublin’s Mansion House last night. The agency run by Miriam Hughes (above) took the grand prix for its SuperValu ‘Say Hello’ work. Musgrave marketing director Ray Kelly and his team attended the […]
Boys and Girls wins Jameson pitch
It is understood Irish Distillers has appointed Boys and Girls to handle its Jameson Dublin International Film Festival (JDIFF) after a four-way contest. As well as the Ballsbridge agency, two of IDL’s other roster shops, Rothco and the incumbent Cawley NeaTBWA, along with Publicis, were invited to present for the JDIFF. Irish Distillers’ marketing director […]
Target McConnells and MCCP appointed by An Post
An Post has made a decision on its above and below the line services and strategic planning accounts. Target McConnells, the agency run by Geoff McGrath (pictured), has been appointed to handle the group’s creative and direct marketing requirements. MCCP, the agency run by former McCann Dublin and Diageo executive Kay McCarthy, has been awarded […]
Independent wins journalist of the year as Mail takes six awards
The Irish Independent presidential election team has won the National Newspapers of Ireland (NNI) journalist of the year award. The team comprises Fionnán Sheahan, Michael Brennan, Fiach Kelly and Cormac McQuinn. The Irish Daily Mail and the Irish Mail on Sunday won a total of six awards, namely young journalist, Jennifer Bray; feature writer, Philip […]
Four finalists for Marketer of the Year announced
The shortlist for this year’s Marketer of the Year award was announced today. The four finalists are Brendan McEvoy, general manager marketing, Irish Life; Amie Peters, head of direct mail, An Post; David Field, group head of marketing and retail development, Eason and Kevin Donnelly, marketing director, Britvic Ireland. Marketer of the Year honours marketing […]
Murray to head up Burnetts
Keith Murray is to become the managing director of Leo Burnett from the end of the year. He will replace Shane McGonigle, who recently announced his intention to quit the agency and advertising to pursue other business interests. Murray was up to recently the director in charge of advertising at Language. He was previously with […]
Students give Trap red card
Half of the students questioned in a survey by College Times as to whether or not Giovanni Trapattoni should be sacked as the Republic of Ireland football manager said the FAI should show the Italian the door. Another 30 per cent said they “couldn’t care less”, while one in five of the 1,500 student votes […]
