Conrad Dublin has announced a three-year sponsorship deal with Leinster Rugby. The five-star hotel on Dublin’s Earlsfort Terrace is now the Heineken Cup winners’ official hotel. It will be the venue of choice for Leinster Rugby meetings and events. Ads for the hotel will run at both Leinster’s homeground at the RDS arena in Ballsbridge […]
Archive2012
Curtin to draw on innovation at IDL
AIB head of advertising marketing and communications Fiona Curtin is to move to Pernod Ricard’s Irish Distillers to take on a new innovations role. Curtin has a wealth of marketing experience. Before joining AIB, she worked with C&C across its soft drinks portfolio and on new product development. Before that, she was Heineken’s senior brand […]
Taoiseach launches chocolate jelly beans production in Dublin
An Taoiseach Enda Kenny officially opened The Jelly Bean Factory’s extended confectionery factory in Dublin today. The state-of-the-art production line will produce a new range of gourmet Belgian chocolate coated jelly beans. The new facility will see the creation of 25 new jobs and nearly doubles the company’s manufacturing footprint to over 90,000 sq ft. The […]
UCC hosts TV debate
Television’s impact on Irish society over the past 50 years and future trends with new media are among the topics which will be discussed at a conference in University College Cork (UCC) this Saturday. Minister for Communications Pat Rabbitte will formally open the conference, which is jointly hosted by the UCC’s school of history and […]
Santa Rita sponsors Mad Men
Santa Rita Chilean wine is the sponsor of the Matt Weiner’s fifth season of Mad Men, which starts this Friday at 10pm on RTE 2. The sponsorship will run for 13 weeks and centres on four intro and outro stings that reflect the New York lifestyle of the 1960’s. Each sting carries a tagline to reflect […]
€83m in half year press spend
Advertising spend with national newspapers amounted to €83 million for the first six months of the year, the National Newspapers of Ireland (NNI). The total reflects a ten per cent drop on the same period last year. Media agencies accounted for €53m, with the rest of the spend coming from direct advertisers. WPP’s Mindshare topped […]
Jameson creative out to pitch
Pernod Ricard’s Irish Distillers has invited four Dublin agencies to pitch for its Jameson Irish Whiskey creative advertising account. IDL’s current roster agencies Boys and Girls, Cawley NeaTBWA and Rothco are joined by Publicis. Irish Distillers’ marketing director Gavin O’Doherty is a former Publicis client services director. Cawley NeaTBWA has handled Jameson in recent years, […]
Sky awards telco work to WCRS
BSkyB has awarded the creative work for the introduction of its broadband and telephony services in Ireland to London agency WCRS. A company spokesman said the agency was chosen because of its work in launching Sky Broadband in the UK. Dublin agencies Boys and Girls, Cawley NeaTBWA, Chemistry and Ogilvy pitched. Chemistry has worked for […]
Heineken appoints MCCP
Heineken Ireland has added MCCP, the strategic planning agency run by Kay McCarthy, to its agency roster. MCCP will lead the Dutch brewer’s strategic planning on brand and communications in Ireland, joining Heineken Ireland’s other agencies, namely Rothco, Modern Green, CKSK and Thinkhouse. MCCP will work to marketing boss Sharon Walsh. The Heineken contract follows other […]
Levy opens new Publicis office
Publicis Groupe boss Maurice Levy will officially open the agency’s new offices in Dublin this evening. The agency has moved up the Liffey to the Observatory Building. The opening coincides with the Tall Ships visit to Dublin, with some of the world’s top sailing vessels moored along the capital’s south quays until Sunday. Levy, 70, is […]
Diageo to round up local pubs for Arthur's Day
Diageo is to extend its Guinness Arthur’s Day event to local pubs around the country. Live music will be staged free of charge in bars from Dublin to Cliften, Dingle to Derry on Thursday, September 27. Among the artists are Example, Tinie Tempah, Ellie Goulding, Mika, Professor Green, Fatboy Slim, Texas and Amy MacDonald. Sharleen Spiteri […]
Sky set to appoint creative agency
BSkyB is on the brink of appointing a creative agency for Ireland after a series of pitches. The British satcaster has seen presentations in Dublin and London. Among the local agencies which pitched are Boys and Girls, Cawley NeaTBWA, Chemistry and Ogilvy. It is understood the latter two agencies have been shortlisted. Recently-appointed Sky Ireland […]
Marketing plea for boxing after Katie Taylor wins Olympic gold
RTE TV pundit Mick Dowling has called on the Irish Amateur Boxing Association (IABA) to up its marketing and better promote the sport following Katie Taylor’s Olympic gold medal win at London 2012 today. Dowling, a record eight times national senior bantam champion, said boxing needs to professionally marketed in Ireland if the sport is […]
