The Digital Marketing Institute is to host a half-day conference on mobile marketing in the Lighthouse Cinema next Thursday, August 16. With mobile internet usage projected to overtake desktop internet usage by 2014, it is clear the mobile upswing is not just a fad. The conference aims to help marketers get on the mobile path […]
Archive2012
Heath to give IAPI talk
British business author and college lecturer Robert Heath is the special guest of the Institute of Advertising Practitioners in Ireland (IAPI) at a members’ breakfast seminar in Dublin in September. Heath’s presentation will focus on the way in which emotion in advertising is processed and how this enables advertising to influence consumers when they pay […]
Rothco retains NUI Maynooth
Rothco has held on to the National University of Ireland (NUI) Maynooth following a creative pitch which is understood to have included Bloom and Chemistry. The Londis creative review still remains unresolved. Four agencies are in for the business, namely Cawley NeaTBWA, Javelin, Language and the incumbent, DDFH&B. Cullen Communications has added the Office Depot-Viking […]
Vodafone engages Weber Shandwick
Mobile phone operator Vodafone has appointed Weber Shandwick to handle its consumer, sponsorship and CSR public relations. The account was previously with Drury, which did not re-pitch for the business. It is not known if Vodafone invited other PR agencies to present as a spokesman was unavailable for comment. Weber Shandwick is the PR division […]
Swan and Sharkey take creative reins at McCanns
Ray Swan and Emma Sharkey have been made joint creative directors at McCann Erickson, effective immediately. Swan and Sharkey joined McCanns from Ogilvy five years ago and were responsible for the Jedward campaign for 3 Mobile, the award-winning Cervical Check Changes campaign for the National Cancer Screening Agency, which contributed to over one million Irish […]
GloHealth makes presence felt
Ireland’s newest health insurer GloHealth has launched in the Irish market with an advertising campaign which includes outdoor, press, digital and radio. Created by Image Now, the ads aim to communicate what GloHealth is said to be all about, namely good value health insurance tailored to personal needs. GloHealth is simplifying insurance plans for consumers […]
CBS trials back-lit bus ads
CBS Outdoor Northern Ireland has launched Ireland’s first fully back-lit Led bus t-side trial. The contractor partnered with Coca-Cola for the trial, delivering its Olympic message to over 650,000 people in greater Belfast. The trial will run alongside Coca-Cola’s Olympic campaign on standard t-sides during the Games. CBS Outdoor general manager Martin Heatley said the […]
DAA rolls out Loop ads
The Loop has launched a through-the-line marketing push in support of its summer campaign, including for the first time a PR and social media element. Entitled ‘Your Holiday starts at the Loop’, the campaign has been developed to highlight the airport shopping experience and the benefits of arriving for flights early. The ads target families heading […]
Publicis D opens in Cork
Publicis D has opened a healthcare office in Little Island in Cork as part of its on-going development. Cork business woman of the year Yvonne Farrar and former managing director of Kanvas Communications has been recruited by the agency, which is run in Ireland by John Canacott (pictured). Farrar is joined at the Publicis Groupe […]
Talking through shows most annoying for TV viewers
People talking while others watch TV programmes is is the most annoying habit for Irish viewers, a survey by Sky Ireland reveals. Random chat was said to be the biggest irritant for 56 per cent of the 1,051 viewers interviewed for Sky by the Publicis research agency Ask Chilli. Channel surfing was next in line, […]
ICAN rolls out HTML 5 mobile ads
Communicorp’s digital agency ICAN is rolling out Ireland’s first ever, custom-built HTML5 overlay mobile campaign for mobile device insurance website www.mobilecover.ie. The insurer provides the mobile device cover in Ireland for smartphones, tablets and laptops, underwritten by Zurich Insurance plc. The mobile campaign urges consumers to “protect your phone from yourself’’ and the HTML5 overlay […]
Aegis sold to Dentsu for £3.2bn
Japanese agency Dentsu has bought Aegis for a reported £3.2 billion as it tries to expand its interests outside its home market. The sale comes after years of speculation concerning French financier Vincent Billore, the largest shareholder in both Aegis and Havas. The fee is 20 times full year 2012 projected price earnings, compared to […]
RTE hires BBC newsman
RTÉ has appointed Kevin Bakhurst as managing director of news and current affairs. He has been deputy head of the BBC Newsroom since 2010, overseeing BBC TV News, Radio News and the BBC News website. He helped create the BBC Multimedia newsroom and the BBC News move to central London. Bakhurst was controller of the […]
