Archive2014

Metro Herald to be wound up

Dublin commuter freesheet Metro Herald will cease publication from this Friday. The board of Fortunegreen, which is equally owned by Independent News & Media (INM), DMG Ireland Holdings, which publishes the Irish Daily Mail, and The Irish Times, said the publication’s business model had become “unsustainable in a difficult advertising model”. The move results in the […]

As part of its efforts to restore public trust in Ireland’s banking sector, Bank of Ireland has announced it has signed a new three-year sponsorship contract with Irish, European, World and Olympic boxing champion Katie Taylor for an undisclosed sum. Recently home from winning her fifth consecutive World Championship in South Korea, the Bray boxer […]

Dublin has been ranked the 27th most reputable city in the world in a poll where Vienna has emerged as the city with the best reputation. The City RepTrak 2014, announced by The Reputations Agency and Reputation Institute (RI), ranks the world’s 100 most reputable cities based on trust, esteem, admiration and respect. It also […]

Publicis D has won the grand prix for the APMC best integrated marketing campaign for Renault Carculator. The Renault campaign was the unanimous choice of the judges analysing Europe’s top promotional campaigns. The campaign also won two golds and one silver for Publicis D, now run by Edel McCabe. Other winners on the night were […]

Padraig Staunton has been replaced as managing director of Havas Dublin Worldwide by the man who spearheaded the One Young World Summit in Dublin, Bob Coggins. Staunton (pictured) is leaving the agency to pursue other interests. He took over from Brian Hayes as boss at the Leeson Street agency for many years known as Young […]

As competition in the TV market intensifies ahead of the launch of UTV Ireland from January, TV3 is busy trying to secure product placement deals on its new Red Rock soap. Costcutter has signed up as the soap’s branded supermarket in an undisclosed deal for 2015. Owned by the Cork-based Barry Group, Costcutter has 120 […]

Ireland’s food and drinks promotions body Bord Bia has been shortlisted for four of its campaigns in the annual Marketing Society research excellence awards. Bord Bia’s Irish IMF Exporters Billion Dollar Baby campaign is in the running in the two categories of brand development and strategy and qualitative research. Glanbia’s ‘Local Tuning’ Avonmore in China […]

Rising levels of consumer confidence are driving consumer spending and creating employment growth in the economy, the latest Consumer Market Monitor (CMM) by UCD Michael Smurfit Graduate Business School and the Marketing Institute shows. Data from the Q3 2014 monitor indicates that the consumer economy in Ireland is showing evidence of a broad-based recovery. Consumer […]

Following on from the Love/Hate season finale on RTÉ One, the highly popular gangland drama is to be streamed on Netflix in France, Germany, the Netherlands, Belgium and Luxembourg. Working on behalf of the national broadcaster, ITV Studios Global Entertainment secured the multi-year subscription video-on-demand contract with Netflix. The deal will result in all five seasons being […]

McCannBlue has announced two new agency appointments. Andrew Murray, pictured above left, has joined the agency as head of social media and Laurence Keogh as a senior writer. Previously head of social content at Huskies, Murray has worked on award-winning campaigns for Diageo, AIB, Carlsberg, Guinness Storehouse, Vodafone, Fáilte Ireland, Liberty Insurance and Masterfoods. He […]

CIE to consider free wi-fi sponsorship

As part of its plans to boost free wi-fi across its rail and bus services, CIÉ has launched a market consultation with interested parties to provide services to customers of its Iarnród Éireann, Dublin Bus and Bus Éireann companies. Proposals for free wi-fi have been invited, while offering other revenue-generation options for the group. Options […]

It is understood SSE Airtricity is to move its media buying and planning from Carat to OMD until the end of next June. Carat had handled the the Scottish energy provider on an interim basis. The Aegis agency worked in tandem with OMD in the UK but had openly declared an interest in pitching […]

Businessman and former marketing director Michael Carey has been appointed by the Minister for Transport Tourism & Sport Paschal Donohoe to head up the new body aimed at boosting Dublin as a tourist destination amid concerns the capital is under-performing compared with other European cities. The new body is called Grow Dublin Tourism Alliance (GDTA) […]