The European Tour has commissioned PR youth communications agency Thinkhouse to help increase its social and digital presence for the 2014 Irish Open. The golf tournament, to be played at Fota Island, Cork, from June 19-22, is regarded as one of Europe’s most prestigious sports events. Thinkhouse will create and manage an online ticketing campaign for golf […]
Archive2014
Mindshare targets €5,000 in funds for Shave or Dye
Today FM’s media planning agency Mindshare have jumped on the Shave or Dye bandwagon in an attempt to raise €5,000 this month for the Irish Cancer Society. Mindshare’s CEO Bill Kinlay (above right) has agreed to turn his purple heart into a purple head and pledged to dye his hair the Mindshare shade of purple […]
Carat retains FBD group
Dentsu’s Carat has been retained to handle the media planning and buying for FBD and NoNonsense.ie insurance brands as well as adding digital work, following a review. FBD’s digital work was previously with MediaCom. ZenithOptimedia was also involved in the pitch process. FBD creative is handled by Publicis. Carat has handled the FBD group for […]
MCCP celebrates International Women's Day
To celebrate International Women’s Day tomorrow, MCCP, run by Kay McCarthy (above), has created a visual reflection on some of the different roles and strengths of women throughout history to the present day. The video features many well-known and respected women down the years. MCCP is asking viewers to share the video and tweet them […]
Shoppers buying groceries more often, PML reports
Dubliners are shopping for groceries more often and tend to visit several outlets, a PML survey conducted by Ipsos mrbi shows. The study says 76 per cent of the sample of 300 Dubliners said they shop for groceries up to three times a week. Six in 10 shoppers do smaller, more frequent shops rather than […]
Gorby first Doyenne winner
Acorn’s international strategic director Estelle Gorby has been voted the inaugural winner of the Doyenne award launched by IAPI to find the ‘women of tomorrow’ who are making a difference and who have the potential to become an industry leader in the future. The winner was chosen by an industry panel and selected from a shortlist […]
Gleeson joins Fanagans board
Former PR doyenne and one-time presidential advisor Eileen Gleeson has been appointed as non-executive director of Fanagans Funeral Directors. It is the first non-executive appointment to the family-run business, now in its seventh generation, having been established in 1819. Regarded as Dublin’s largest funeral company, the company is also associated with Kirwans, Nichols and Carnegie […]
Ryanair to appoint CRM agency
Ryanair is to appoint an agency to develop its data and customer relationship marketing (CRM) as part of its revised customer strategy. The pitch process is being managed internally. European agencies are invited to submit credentials by email by 5pm on Friday, March 28. An appointment is due to be made by the end of […]
Brand Fans wins Heineken
Heineken Ireland has appointed The Brand Fans to support its sponsorships. Set up by Vodafone’s former global head of sponsorship, cause marketing and media Daragh Persse in 2011, The Brand Fans works for the FAI, IRFU, Barclays, Olympic Council of Ireland and Rowing Ireland. Persse reports to Heineken’s senior sponsorship manager, Karl Donnelly. Rothco handles […]
Gathering wins DMA grand prix
The Gathering tourism initiative won the grand prix for RMG/PHD at the 2014 Samsung Digital Media Awards. ICAN won best agency and also picked up gongs for the best retail campaign for Brown Thomas Sunglasses and best integrated digital campaign for its work on Permanent TSB ‘Back to Basics’. Event video crowd sourcing start-up FanFootage won […]
UTV signs BAI contract
UTV Ireland has signed a ten-year television content provision contract with the Broadcasting Authority of Ireland (BAI), under section 71 of the Irish Broadcasting Act. UTV Ireland plans to start broadcasting in the Republic from next January. UTV has an agreement with ITV Studios Global Entertainment, which will give UTV the exclusive broadcasting rights for […]
Seven in line for Doyenne award
A shortlist has been announced for the first Doyenne award to show outstanding talent shown by a woman in Irish advertising. The seven candidates are Catriona Campbell, strategic account director at The Social House; Nicola Gillen, client director, MediaVest; Estelle Gorby, international strategic director, Acorn; Leah O’Donoghue, account director, Cawley NeaTBWA; Jill Robinson, head of […]
Core tops workplace list
Core Media has emerged as the best workplace in Ireland for medium-sized organisations/companies in the Great Place to Work 2014 listings. Last year, Core came third in the medium (101 to 300 employees) category and group boss Alan Cox was voted most trusted business leader. The criteria for the best places to work includes employee […]
