Plant-based frozen foods brand Strong Roots has signed up as title sponsor of Virgin Media One’s coverage of the Guinness Six nations which kicks off with France v Wales at 7pm tomorrow. The multi-platform sponsorship deal includes both the broadcast and digital sponsorship, in show promotion and a series of live social streams across the […]
ArchiveJanuary, 2019
DMG Media on board for Dublin Tech Summit
DMG Media Ireland has signed up as the official media partner and exhibitor of the Dublin Tech Summit 2019. As well as publishing the Irish Daily Mail and the Irish Mail on Sunday newspapers, DMG’s digital portfolio includes Evoke.ie, MailOnline and Extra.ie. The company claims the online titles have a combined reach of over 1.7 million adults every […]
Ireland’s ad spend still lags behind EU
Investment in Irish advertising has long lagged behind that of our European counterparts. However, Ireland now has the lowest ad spend as a percentage of GDP and one of the lowest spend per capita in the EU, MediaCom Ireland’s managing director Ian McGrath (above) points out. The recession damaged the advertising market, leaving a lasting […]
Vodafone lines out with ‘Everyone In’ rugby ads
Vodafone’s ‘Everyone In’ ad campaign is the latest phase in the brand’s ‘Team Of Us’ sponsorship of Irish rugby. The campaign’s new iteration launches ahead of Ireland’s defence of their Guinness Six Nations crown against England at the Aviva Stadium this weekend and will evolve through to the Rugby World Cup being played in Japan […]
123.ie targets younger drivers with 123Go ads
Insurer 123.ie has a new ad campaign to launch its new telematics 123Go tech aimed at younger drivers. Created by The Public House, the campaign covers TV, VOD, social and radio. It centres on the premise that the better you drive, the less you pay and features scenarios that leverage awkward, familiar and sometimes irreverent conversations […]
Damien Tiernan to present WLR’s Deise Today
Journalist and former RTE broadcaster Damien Tiernan is the new voice of mid-morning radio in Waterford, replacing Eamon Keane as host of the award-winning Deise Today on WLR. The former south east correspondent with RTE will take the reins of the talk and current affairs show from next Monday. The show airs from 10am weekdays. […]
Red Rock viewers to be tempted by devil’s wine
Chilean wine brand Casillero Del Diablo is to sponsor the new series of Garda drama Red Rock on Virgin Media Television in a deal brokered by GroupM’s Wavemaker. The contract covers broadcast sponsorship, digital product placement and ownership of all digital elements. The soap returns to Virgin Media One at 9pm on Monday, February 4. The Virgin Media […]
Core report says Irish consumers largely online
A report by Core shows that Irish consumers are overwhelmingly online with 95 per cent of those surveyed saying they owned a smartphone, 92 per cent have access to broadband/wifi and 85 per cent have access to a laptop or MacBook. One key learning from Connected 2019 for Irish brands is that businesses must prioritise getting the […]
JCDecaux rolls out new digital screens in Dublin
JCDecaux have launched a brand new network of 43 digital screens in Dublin city centre. The Digipanels replace a network of paper poster units. The introduction of Digipanels marks a number of significant firsts in the digital out of home (DOOH) market. Up until now, the company’s DOOH networks have been confined to shopping centres and […]
Brady Family Ham extends Kildare GAA ties
O’Brien Fine Foods is renewing its Brady Family Ham sponsorship of Kildare GAA for four more years. They have also agreed a four-year deal to support Kildare LGFA and camogie so the new contract now includes Kildare football, hurling, ladies’ football and camogie. The commitment will result in a 10-year sponsorship deal with Kildare GAA. […]
AIB goes big with ‘Belief’ out of home special
As part of its OOH media planning, AIB has unveiled a customised billboard for its ‘Belief is Everywhere’ campaign created by Rothco, Starcom and Source. Utilising the full width of the 240 sheet, it is the largest special build ever produced in the Irish market. Located in Ranelagh, the ad is an iteration of the AIB […]
Fáilte Ireland says a hard Brexit could cost €380m
Fáilte Ireland will invest €5 million to support tourism as it prepares for Brexit. The ramping up of activities is to ensure tourism is ‘product-ready’ and ‘industry-ready’ ahead of the UK’s planned withdrawal from the EU at the end of March. Fáilte Ireland claims the biggest concern among tourism businesses is Brexit, particularly in northern counties. […]
One in two Irish sponsors plan to up their spend
In the face of economic uncertainty sparked by fears over a no-deal Brexit, one in two sponsors in Ireland are planning to increase their spend on sponsorship this year, fuelling a market that is set to grow by 11 per cent to €226 million, the annual sponsorship industry survey conducted by the Onside sponsorship specialist […]
