Guaranteed Irish, the not-for-profit business membership group championing 600 or so homegrown and international businesses in Ireland, has a new €1.2 marketing campaign aimed at showcasing its members’ success. The campaign coincides with Guaranteed Irish Month, an annual event running throughout March spotlighting businesses in Ireland. A €200,000 multi-channel campaign focuses on Irish business successes […]
ArchiveMarch, 2019
Bloom weighs in behind iconic bar with new ads
In the TV ad, two blokes hang out in a garden shed. One is working out, his mate is encouraging him. It is the opening scene for a TV ad in the €500,000 campaign for the relaunch of the Catch chocolate bar. Developed by Dublin agency Bloom, ‘Weights’ is the first 20-second commercial in a […]
Spark Foundry ranked as Recma’s top agency
Spark Foundry, the media agency which is part of Core, has been ranked number one in the latest qualitative report released by Recma, the global independent assessment agency. Recma is the only independent global research company which evaluates 1,400 media agencies in 90 countries worldwide based on 18 criteria grouped into four sets. The four sets […]
BoyleSports runs Cheltenham ads
BoyleSports has been Cheltenham ready this week by building anticipation for the iconic festival with a series of digital out of home (DOOH) introducing countdown triggers. With 28 races across the four-day festival, the bookmaker creates a call to action with triggers counting down each race and content showcasing the name and time of the race. […]
Core hatches Hen Party TV ad for Lily O’Brien’s
Lily O’Brien’s goes live on TV to launch its new ‘Share Wisely’ brand campaign. The ‘Share Wisely’ campaign explores the dilemma between sharing and keeping, when it comes to something as good as chocolate. The creative platform playfully showcases the fact that there are some things we’re happy to share and others we should keep […]
Sky to show every live Premier League game
Sky and Premier Sports have agreed an exclusive channel distribution partnership in Ireland which will see Premier Sports’ full suite of sporting fixtures available to Sky customers from this summer. The move follows a previous announcement from Sky in October last year which confirmed Sky as the exclusive distribution partner for BT Sport in Ireland. […]
Zamparelli to get her own 2FM show
RTÉ 2FM has announced that Jennifer Zamparelli is to host her own show as part of the new schedule line up. The show will air mid-morning, weekdays from 10am to 1pm. She joined Breakfast Republic with her co-presenters, Bernard O’Shea and Keith Walsh, in 2014 and co-presented the third series of Dancing with the Stars on RTE One Television. From Baldoyle in […]
Legacy rebrands as it adds four new recruits
Off the back of a period of growth over recent months, Legacy Consultants has announced a rebrand along with several new hires. The rebrand sees a name change from Legacy Consultants to Legacy Communications along with a new logo and identity. Legacy was launched in 2012 by Bernard and James Brogan as a sport and sponsorship […]
Tourism Ireland partners with Neiman Marcus
Tourism Ireland is partnering with US luxury retailer Neiman Marcus in a campaign called ‘The Art of Travel’. Ireland is one of four featured destinations which appear in the Neiman Marcus spring 2019 catalogue. It includes an Ireland travel guide, articles and tips on vacations in Ireland from fashion industry insiders, including Simone Rocha. The […]
Jameson makes Impact’s top 10 spirit brands
Jameson has made the top 10 world’s premium spirit brands in the annual Impact list for the first time ever. The ranking follows growth in the US with the Pernod Ricard-owned whiskey now outselling every Scotch bar the Diageo-owned Johnnie Walker. Jameson is produced by Irish Distillers at its Midleton Distillery in east Cork. Sales were […]
Tourism Ireland ads in France for rugby weekend
Tourism Ireland is rolling out a TV campaign in France this weekend timed to coincide with the Ireland v France Six Nations game at the Aviva Stadium. Tourism Ireland’s new TV ad – ‘Fill Your Heart With Ireland’ (in French, Au rythme de vos émotions) will run on national TV channels France 2 and France […]
Exterion rolls out first 32 Pulse hubs in Belfast
Exterion Media’s partnership with Pulse Smart Hub has launched with a network of 32 digital out of home (DOOH) screens located across Belfast city centre. The slimline Pulse Smart Hubs include free wi-fi, free local and national calls, mobile phone charging, visitor way-finders and various well-being improvements including life-saving defibrillators. The new DOOH network made its […]
Diageo re-enters cider market with Rockshore
Diageo is again hoping to crack Ireland’s cider market by brand extending its Rockshore lager with the nationwide roll out of a new cider. Guinness’s owner has made attempts to compete with C&C’s Bulmer’s Irish Cider by spending big on the launch of Hudson Blue and Cashel’s ciders – but neither brand could challenge Bulmer’s, […]
