Loretta Dignam reviews Seán Gallagher’s book on entrepreneurial feats Are entrepreneurs born or made? In reading the Secret to Success – Inspiring Stories From Leading Entrepreneurs by Seán Gallagher, it would appear that both claims hold true. A former investor on Dragons Den, he lost out to Michael D Higgins in the presidential election after […]
Articles Archive
Cashen out at PML
The PML report on out of home (OOH) for 2017 showed that the year ended in growth, albeit moderate, with an estimated one per cent increase by the end of cycle 26. Commenting on the result, PML’s group marketing director Colum Harmon said looking at the overall OOH market, what was most encouraging was the […]
Growing your own in PR
As regards talent in the workplace, ongoing development is best, as Dr Martina Byrne writes A HR survey for business and employer group IBEC shows that the priority for 2018 is attracting and retaining talent, along with addressing skill shortages. Globally and locally the research indicates it is the big challenge facing PR. One way to […]
Misery loves company
By Seaniebee Proudly sponsored by Hug Me nappies, Siberia Research is pleased to unveil the findings of a groundbreaking qualitative study with those that really matter in Ireland’s upcoming referendum debate on whether or not to Repeal the 8th: the fetuses (or feti). Firstly, let us outline the methodology used for this groundbreaking piece of […]
Hume Brophy: glocal PR operators
Michael Cullen asks Hume Brophy founders to explain their agency’s role Hume Brophy may not be as widely known as some long-established PR agencies in Ireland but when it comes to offering advice on public affairs, crisis management and regulatory issues on foreign direct investment (FDI), no other local agency comes next or near it […]
Getting real about Facebook
Shane O’Leary gives his take on the Cambridge Analytica-Facebook scandal There’s a famous quote by Mark Twain about how companies go bankrupt in two ways – “gradually at first, but then all at once”. Recently, thoughts have come to mind about how it also applies to how major stories evolve in our age of fast […]
AIG scores on sports fronts
John Gillick on the rationale behind the insurer’s sports sponsorships and explains how they have impacted from both a branding and social perspective Just recently I watched Dublin captain Stephen Cluxton lift the Allianz National League trophy for the fifth time in the last six years. In other codes, the Dublin ladies’ footballers were sitting joint […]
Diageo rolls out Rockshore Irish lager
At a specially-designed enclosure on Dublin’s South Dock, Diageo launched Ireland’s newest lager. Created by brewers at St James’s Gate, Rockshore is inspired by what Diageo Europe’s head of beer innovation Niki MacCorquodale calls “the rugged refreshing experience of the West coast of Ireland”. Think surfing afternoons ending up as sessions in a pub in […]
In a market for bots?
John Fanning reviews a new book which warns marketers about how tech is transforming consumer behaviour and expectations Actuaries must have a spring in their step these days. If data scientists are ‘the sexiest 21st century’ profession (see review of Bernard Marr’s Big Data in Marketing.ie, November 2017) then actuaries can surely claim to have […]
Radio needs a retune
Chris Cashen on why Irish radio must act if it is not to encounter the same problems as print Irish radio is arguably the most enduring and romantic aspects of our storytelling and aural culture. But just like our most primitive ancestors, radio broadcasting can make two kinds of mistakes; fear there is a tiger in […]
Cadbury’s sweet ideas
Cadbury’s Dairy Milk is Ireland’s favourite chocolate. Mondelez’s Tricia Burke, right, on why the brand is homing in on little acts of kindness. She talked to Michael Cullen In a world led by an infantile egotist characterised by a dearth of empathy and lacking in the fundamental issues of human relationships, corrupting the emotional and […]
Adman made of write stuff
In a new series, John Fanning profiles leading admen who were also adept at writing books. First up is David Ogilvy David Ogilvy (1911-1999) is arguably the most famous adman of all time. It is partly due to his consummate skills as a creator of some of the best campaigns of the 20th […]
What’s driving consumers in 2018?
Jo Wood on the trends impacting on Irish consumers right now We live in an age where sentiment is trumping reason and feelings trump facts. There is rising empathy in the world and with the loss of trust in traditional institutions brands are more important than ever and have a bigger role to play in people’s […]
