By Seaniebee Proudly sponsored by Hug Me nappies, Siberia Research is pleased to unveil the findings of a groundbreaking qualitative study with those that really matter in Ireland’s upcoming referendum debate on whether or not to Repeal the 8th: the fetuses (or feti). Firstly, let us outline the methodology used for this groundbreaking piece of […]
Articles Archive
Hume Brophy: glocal PR operators
Michael Cullen asks Hume Brophy founders to explain their agency’s role Hume Brophy may not be as widely known as some long-established PR agencies in Ireland but when it comes to offering advice on public affairs, crisis management and regulatory issues on foreign direct investment (FDI), no other local agency comes next or near it […]
Getting real about Facebook
Shane O’Leary gives his take on the Cambridge Analytica-Facebook scandal There’s a famous quote by Mark Twain about how companies go bankrupt in two ways – “gradually at first, but then all at once”. Recently, thoughts have come to mind about how it also applies to how major stories evolve in our age of fast […]
AIG scores on sports fronts
John Gillick on the rationale behind the insurer’s sports sponsorships and explains how they have impacted from both a branding and social perspective Just recently I watched Dublin captain Stephen Cluxton lift the Allianz National League trophy for the fifth time in the last six years. In other codes, the Dublin ladies’ footballers were sitting joint […]
Diageo rolls out Rockshore Irish lager
At a specially-designed enclosure on Dublin’s South Dock, Diageo launched Ireland’s newest lager. Created by brewers at St James’s Gate, Rockshore is inspired by what Diageo Europe’s head of beer innovation Niki MacCorquodale calls “the rugged refreshing experience of the West coast of Ireland”. Think surfing afternoons ending up as sessions in a pub in […]
In a market for bots?
John Fanning reviews a new book which warns marketers about how tech is transforming consumer behaviour and expectations Actuaries must have a spring in their step these days. If data scientists are ‘the sexiest 21st century’ profession (see review of Bernard Marr’s Big Data in Marketing.ie, November 2017) then actuaries can surely claim to have […]
Radio needs a retune
Chris Cashen on why Irish radio must act if it is not to encounter the same problems as print Irish radio is arguably the most enduring and romantic aspects of our storytelling and aural culture. But just like our most primitive ancestors, radio broadcasting can make two kinds of mistakes; fear there is a tiger in […]
Cadbury’s sweet ideas
Cadbury’s Dairy Milk is Ireland’s favourite chocolate. Mondelez’s Tricia Burke, right, on why the brand is homing in on little acts of kindness. She talked to Michael Cullen In a world led by an infantile egotist characterised by a dearth of empathy and lacking in the fundamental issues of human relationships, corrupting the emotional and […]
Adman made of write stuff
In a new series, John Fanning profiles leading admen who were also adept at writing books. First up is David Ogilvy David Ogilvy (1911-1999) is arguably the most famous adman of all time. It is partly due to his consummate skills as a creator of some of the best campaigns of the 20th […]
What’s driving consumers in 2018?
Jo Wood on the trends impacting on Irish consumers right now We live in an age where sentiment is trumping reason and feelings trump facts. There is rising empathy in the world and with the loss of trust in traditional institutions brands are more important than ever and have a bigger role to play in people’s […]
Masters of all they survey
Research and insights are largely one and the same, so say B&A’s Ian McShane and Luke Reaper and they explain why to Michael Cullen Is market research endangered? Not that the systematic practice of gathering and interpreting information to get closer to people is likely to go the way of the dodo any time soon […]
Denoting returns from PR
Dr Martina Byrne outlines the role public relations has in promoting the bottom line Whisper it, but PR is not successful because it generates media coverage and mentions on social networks. It is successful because of what it contributes to the delivery of an organisation’s objectives. Depending on the organisation, those objectives could be sales, […]
Agencies must pull together
Patrick McConville on why agencies need to work in tandem to move forward The very first episode of Mad Men ends with the main character Don Draper returning home to his family after a long day at the office. As he kisses his young daughter Sally good night the soundtrack of ‘The Street Where You […]
