Colgate Total Floss by Prolam Y&R in Santiago, Chile, one of the latest campaigns on ihaveanidea.org The Ogilvy Group is to host Portfolio Night 8, the global advertising portfolio review event, as it comes to Dublin for the first time next week. Devised by the Toronto-based ihaveanidea.org advertising archive, the event will see top agency […]
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Decision soon on Eircom-Meteor
Popstar twins Jedward with Debbie Byrne, marketing director, Eircom, at a photocall A decision is expected to be made within the next week on which media agency is to be awarded the lucrative combined Eircom-Meteor account. The telco is planning to appoint a single agency to the business, which is currently shared between WPP’s Mindshare […]
Javelin wins Zurich creative
Zurich, the worldwide financial services group which formerly traded in Ireland as Eagle Star insurance, has appointed Javelin to handle its creative advertising account following a three-way pitch with new agency Boys and Girls and the advertiser’s incumbent, Cawley NeaTBWA. Publicis is the global agency for Zurich but as Publicis QMP in Dublin handles FBD […]
DDFH&B in line to buy McConnellsintegrated
DDFH&B group boss Jim Donnelly may become the new owner of McConnellsintegrated DDFH&B is expected to buy McConnellsintegrated for an undisclosed sum in a bid to avoid a possible collapse of the business first set up by the McConnell family in 1916. Industry sources indicate that DDFH&B-JWT, run by executive chairman Jim Donnelly, may acquire […]
Mindshare wins VHI as creative stays put at Publicis QMP
Mindshare has been appointed by VHI Healthcare to handle its media buying and planning after a contest with Initiative and the incumbent, Mediavest, part of the Publicis group. Sister agency QMP Publicis has held on to the creative account after VHI saw presentations from DDFH&B-JWT and McCann Erickson. The decision by the VHI marketing team, […]
New Dairy Milk ad premieres on TV3
The fifth and latest in the current series of Cadbury Dairy Milk TV commercials which began with Gorilla debuts on TV3 at 7.45pm tonight. Called Chocolate Charmer, the 60-second spot is somewhat reminiscent of Roald Dahl’s children’s fairytale Willy Wonka as it shows how Dairy Milk bars magically come about. Towers of chocolate and milk are created […]
Beckham in new Adidas ad
AC Milan and England footballer David Beckham teams up with various celebrities for a new campaign for Adidas Originals. The former Manchester United midfielder joins Snoop Dogg, Whitney Port, N’Dubz, Noel Gallagher and Agyness Deyn to spread the message ‘Street Where Originality Lives’. Evolving from 2009’s ‘House Party’ and soundtracked to the Pilooski remix of […]
Sparks to talk about agency briefs
Brian Sparks from Agency Assessments International will provide a morning workshop organised by the Association of Advertisers in Ireland (AAI) in Space@ Rothco next month. Sparks will talk about the importance of a clear brief as part of the agency management process. Creative evaluation and guidelines for agency motivation will be discussed. Sparks has extensive […]
MCM ties with Core Media cut
MCM, the media division of McConnellsintegrated, is no longer part of the Core Media group. In a letter to media, Alan Cox, Core chief executive, confirmed that the group would now only comprise Publicis agencies. The move paves the way for official RTE recognition of Core, whose members now include MediaVest, Starcom, ZenithOptimedia, Equinox, Clear […]
Eircom and Meteor to bundle media
The media planning and buying for Eircom and its Meteor mobile phone operation is out to pitch. Mindshare, which handles Eircom, and Vizeum, the agency for Meteor, are competing with Initiative for the combined account. It is one of a series of major media and creative reviews doing the rounds. VHI and FBD, both handled […]
Sutherland to talk in Dublin in May
As first highlighted in Marketing.ie magazine, UK adman Rory Sutherland is to visit Dublin for an industry event. The colourful vice chairman of Ogilvy UK and president of the Institute of Advertising Practitioners (IPA) will address a breakfast seminar hosted by IAPI in Dublin on Wednesday, May 12th. IAPI has yet to confirm a venue […]
Diageo drops JWT for Baileys
Diageo has parted company with JWT and called a pitch for its £40 million Baileys global account. Diageo has approached agencies and plans to see formal presentations for the Irish cream liqueur later this year. JWT has had the account for two years, after it saw off Leo Burnett and Bartle Bogle Hegarty, the previous […]
Kick and Darkhorse in tie-up
Strolling ahead: Dave Cowzer, Aidan O’Connor, Neil McKenna and Jack Healy have agreed to link their Darkhorse and Kick Communications agencies. Kick Communications have agreed a “working arrangement” with Darkhorse to provide clients with a more integrated above and below the line agency package. The two companies have worked together on the National Dairy Council […]
