ThinkIrish.ie has launched a campaign urging consumers to create a radio commercial to run on Today FM. In what may be a global first, the not-for-profit group, which promotes Irish goods and service in an effort to generate 20,000 new jobs, is using Facebook and Twitter and its own website to drum up interest. The […]
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Wine cooler's flight of fancy
Irish Distillers Pernod Ricard (IDPR) will go to air with a new television campaign for its West Coast Cooler wine-based drink next week. Called Hello Night, the commercial was shot in South Africa and features three girls who move through the night sky bringing a dash of light and colour to the town. Damian Penco […]
Rubicon to hire creatives
Rubicon Advertising, the recruitment agency run by father-and-son team, Des and Eoghan O’Meara, is expanding its creative resources. The agency has run newspaper ads looking to hire freelance designers and copywriters to work on a number of projects which are “in the pipeline”. Experienced creatives at all levels of the business are being sought to […]
Trevor Beattie to chair Sharks jury
Renowned British adman Trevor Beattie is to chair this year’s Sharks jury at the festival in Kinsale in the second week of September, festival manager Tanya Cawley has confirmed. A founding director of Beattie McGuinness Bungay, his work includes Wonderbra, Fcuk, Sony PlayStation and the Labour Party. There will be two creative speaking events this […]
Agencies gear up for BMW
A number of agencies pitched this week for the BMW car account, currently handled by McConnells. Along with the incumbent, others in contention are Boys and Girls, Chemistry, Rothco and Y&R. A decision is expected by the end of June. Amnesty International has appointed Irish International BBDO after a four-way pitch. Boys and Girls has […]
Aegis wins €15m Eircom-Meteor
Aegis-owned agencies Carat and Vizeum have pipped Group M and Initiative to land the combined Eircom and Meteor media planning and buying account. The business, estimated to be worth €15 million, is a major boost for Aegis after Carat lost Vodafone to OMD last year following an international alignment. Group M’s Mindshare previously handled the […]
Speculation about McConnells clients as 20 jobs are axed
IDA Ireland has asked agencies to pitch for its creative account There is increased speculation in adland today as to which major accounts at McConnells might go out for pitch in the coming weeks after the agency made 20 of its employees redundant. The move did not come as a surprise in the agency as […]
Superquinn moves to Boys and Girls
Superquinn has appointed Boys and Girls to handle its creative account after a protracted review which included up to six agencies, including Cawley NeaTBWA and the incumbent, Rothco, which handled a rebranding project last year. Boys and Girls will work to Superquinn marketing director Fiona Sweeney. The IDA has contacted agencies and invited them to […]
Thoughtless boys help John West
John West has launched its first advertising campaign in Ireland in over ten years with new work by Boys and Girls. ‘Brainfood’ highlights the nutritional values of Omega 3 for mental development, cognition and concentration using outdoor, press, radio and online ideas. The outdoor and press treatments show two five-year-old boys getting into spots of […]
Odgers to leave Chemistry
Carolyn Odgers has quit as strategic director of Chemistry as she intends to pursue other interests. Odgers, who is vice president of IAPI, told Marketing.ie that she is taking a break from advertising after spending over 30 years in the business and intends to consider other options. She joined Chemistry almost five years ago from […]
Channel 4 to show abortion advice ad
Channel 4 will launch Britain’s first TV commercial providing advice on abortion services when a month-long campaign, with the slogan, ‘Are you late?’, gets underway at 10.10pm next Monday. Marie Stopes International (MSI) says the ad will be “clear, non-judgmental information” on unplanned pregnancies and abortion services. While Channel 4 viewers in England, Scotland and […]
British adman helps launch Adfx
Rory Sutherland, vice chairman, Ogilvy London and president of the Institute of Advertising Practitioners (IPA), talking at a seminar in the National Gallery at which the ninth IAPI Adfx awards were launched by IAPI vice president, Carolyn Odgers of Chemistry. Sutherland spoke about behavioural economics and advertising. Adfx was introduced by IAPI in 1996. The […]
Ogilvy to host worldwide creative event
Colgate Total Floss by Prolam Y&R in Santiago, Chile, one of the latest campaigns on ihaveanidea.org The Ogilvy Group is to host Portfolio Night 8, the global advertising portfolio review event, as it comes to Dublin for the first time next week. Devised by the Toronto-based ihaveanidea.org advertising archive, the event will see top agency […]
