Barnardos, the children’s charity which has the maxim ‘Where no child gets left behind’, commissioned Creative Inc to develop a pre- budget campaign aimed at protecting Ireland’s most vulnerable children from the worst effects of the upcoming budget. While it is clear that difficult decisions have to be made in the current economic context, Barnardos […]
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Rothco and Vizeum win Dublin Bus
Rothco and Vizeum have been appointed to handle the creative and media accounts for Dublin Bus after a lengthy review. Also pitching were DDFH&B-JWT, Ogilvy, Mindshare, McConnells/MCM and the incumbent, Cawley NeaTBWA and OMD.
Bonfire ups heat with pizza stings
Bonfire have recently been appointed to create a series of sponsorship stings for Domino’s Pizza. The stings are being aired as part of Domino’s sponsorship of ‘X-Factor’ on TV3, with media through Mindshare. Ian Doherty of Bonfire said the emphasis with the stings is to capture mouth-watering food shots which represent the moment someone opens […]
Boys and Girls up and running
A new Dublin advertising agency largely made up of former McConnells executives promises to provide a “fresh offering” and a “new way of doing business”, co-founder Pat Stephenson has told Marketing.ie. Stephenson is joined at Boys and Girls by Fiona Scott, Chris Upton, Margaret Gilsenan and Patrick Meade, all ex-McConnells, along with Rory Hamilton. While […]
Ocean moves across Irish Sea
The Ocean group of advertising, digital and PR services, is in the process of setting up an office in central London. An agency spokesperson said the move comes as a response by existing clients with a UK presence to provide similar communications services across channel. Chief executive Doug Baxter said Enterprise Ireland will support the […]
Red Rage short reigns supreme
A short film which tells the story of five characters whose well-intentioned actions all incur disastrous consequences has resulted in Dublin company Red Rage Films scooping the best international short entry at the Raindance Film Festival in London. ‘Of Best Intentions’ was directed by Brian Durnin and produced by Paul Holmes, both of whom are […]
Kerry makes agency changes to dairy and meat brands
Kerry Foods has moved the creative advertising account for its dairy brands from Chemistry to McCann Erickson while its Galtee and Shaws meat brands has left Cawley NeaTBWA for DDFH&B-JWT which is the incumbent for its Denny brand. Fallon London handles Cheestrings for Kerry. The decision to drop Chemistry from the Kerry roster comes as […]
BoSI moves to WPP's Mediaedge:cia
Bank of Scotland (Ireland) has switched its media planning and buying account from the Publicis-owned ZenithOptimedia to Mediaedge:cia as part of an international alignment by the Lloyds banking group. Vizeum and OMD were also involved in the four-way review. Mediaedge:cia will work to Mark Mohan, head of marketing an communications, strategy and products at BoSI. […]
Adland’s heyday well recalled but too few credits given
Ireland’s Mad Men, RTE One, 10.15, Tuesday, September 7th 2009. Reviewed by Michael Cullen Anyone with an inkling to follow a career in advertising must have been impressed. What with all the talk of long lunches, pints in Smyths, sex in Sachs, cannabis in boardrooms and Garda raids on a top agency for cocaine in […]
Blackness raises its head at shrunken Sharks
The Kinsale Sharks awards have adapted to the new realities of the economic climate by cutting short the festival and reducing the delegate fee from €595 to €220. In a month when Guinness celebrates 250 years, the festival trophy takes on a new black look. Award winners will go home with a “sleek, solid, bold […]
Ex-agency creative offers jobless card therapy
A former creative director of TBWAChiatDay in Los Angeles who was laid off from his job after a short time has come up with an idea to help those in adland out of a job. Tom Van Daele launched the cardsofchange.com website which recommends putting old business cards to good use. Rather than bin their […]
McConnells MD resignation had been planned
The resignation of McConnells managing director Fiona Scott was entirely voluntary and had been planned for some months, agency director Stuart Fogarty has told marketing.ie. Fogarty was reacting to a story in the Sunday Tribune yesterday which suggested Scott’s departure may have been linked to McConnells being taken off the 02 creative roster. “That’s not […]
Progress on Nielsen report
Concerns about the quality of the Nielsen ad spend monitoring service are due to be sorted in the coming weeks, industry sources have indicated. Agencies have been up in arms about various aspects of the report and have demanded action as a matter of urgency. Liam McDonnell of Aegis is heading up the IAPI group […]
